SRSL Srs Labs, Inc. (MM)

SANTA ANA, Calif., Oct. 10 /PRNewswire-FirstCall/ -- SRS Labs, Inc. (NASDAQ:SRSL), one of the world's leading providers of audio technology solutions, announced today that the company is unveiling its plans to release a specialized version of its SRS WOW XT stereo and bass audio enhancement suite WOW XT(TM) for Symbian OS-based handsets using Texas Instrument Incorporated's (TI's) OMAP(TM) 2 platform at the upcoming Smartphone Show at the Excel Centre, in London, from Oct. 11 - 13, 2005. Working with the TI Ecosystem team, SRS has developed this mobile solution to deliver an advanced audio enhancement implementation. This low-level, tightly integrated solution reduces time to market for OEMs and delivers superior sound quality and features to TI OMAP processor based handsets running Symbian OS. "As music, gaming and video applications for mobile phones continue to grow, sound quality features are increasingly important for the best user experience," said Markus Tremmel, worldwide manager of TI's Cellular Systems Ecosystem. "With the extended features in SRS WOW XT on the OMAP Platform, TI is able to deliver a new level of enhanced audio experience for consumers." SRS is licensing this new solution for SRS WOW XT directly to handset makers to enhance the sound quality of all music, DVB-H, and video played over the handset's small speaker(s), earphones and handset accessories (such as connected speaker / cradles). "By working with TI's wireless team, SRS Labs has implemented a tightly integrated software solution with the flexibility to deliver the best possible sound quality over any and all of the speakers, earphones and accessories associated with the handset," said Joanna Skrdlant, senior director of emerging markets and platform development for SRS Labs. "TI's OMAP processors have been a key platform in our mobile entertainment strategy and it is exciting to work with TI to deliver next generation audio enhancements to customers of the TI OMAP 2 platform." SRS WOW XT is a valuable audio enhancement suite that provides award-winning 3D stereo and bass enhancement that overcomes the physical limitations of the small speaker drivers found in wireless phones. It is the only fully customizable solution that delivers world-class patented stereo and bass enhancement and utility applications all in one package. For mobile phone makers, WOW XT can dramatically improve a new wireless subscriber's first impression when initially trying a mobile entertainment application, making good sound quality a must-have in the eyes of service providers. Technologies included in the SRS WOW XT solution: SRS 3D(R): The industry's most immersive 3D stereo for one or two small-sized speakers or earphones, with notable extreme "width" for stereo speaker-enabled handsets. FOCUS(R): Elevates the sound image from within the handset's tiny speakers, providing a clearer, larger sound image up and out of the handset itself. Also provides clarity to vocals and high frequencies. TruBass(R): An industry-leading psychoacoustic bass enhancement technology that improves the perception of bass frequencies from speakers and headphones that, under normal conditions, could not produce these frequencies due to the inherent low frequency cut off and driver size limitation. To meet with an SRS Labs representative at The Smartphone Show in London, please contact Alan Kraemer at 714-746-5635 or email him at . For information about licensing SRS technologies, call (949) 442-1070 or email . About SRS Labs, Inc. SRS Labs is a recognized leader in the advancement of audio and voice technology. The company works with the world's top manufacturers to provide a richer entertainment experience through patented sound techniques. SRS Labs' technologies can be heard through products ranging from televisions, LCD and plasma monitors, cell phones, MP3 players, car audio systems, and notebook and desktop computers. The company also offers hardware and software tools to professionals and consumers for the creation, production and broadcast of content featuring SRS Labs' technologies. Valence Technologies Limited, a Hong-Kong based subsidiary of SRS Labs, is a semiconductor company that designs and sells custom ASICs and standard ICs to leading manufacturers worldwide. Based in Santa Ana, Calif., the company also has licensing representation in Hong Kong, Japan, Europe, and Korea. For more information about SRS Labs, Inc. please visit http://www.srslabs.com/. The information on the aforementioned website is not incorporated by reference into this press release. WOW XT, SRS 3D, FOCUS, TruBass, and the SRS logo are all registered trademarks of SRS Labs. OMAP is a trademark of Texas Instruments. All other trademarks are the property of their respective owners. Investor Contact: Media Contact: Janet Biski Chris Locke (949) 442-1070 x 3080 (949) 442-1070 x 3206 DATASOURCE: SRS Labs, Inc. CONTACT: Investors, Janet Biski, ext. 3080, , or Media, Chris Locke, ext. 3206, , both of SRS Labs, Inc., +1-949-442-1070 Web site: http://www.srslabs.com/

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