AUSTIN, Texas, May 31, 2016 /PRNewswire/ -- AVAI Mobile
Solutions LLC today announced its contract with International
Speedway Corporation (NASDAQ Global Select Market: ISCA; OTC
Bulletin Board: ISCB) ("ISC"), owner and operator of 13 premier
U.S. motorsports entertainment facilities, to provide its
revolutionary mobile technology platform as the next generation of
venue mobile experiences.
Sports and entertainment venues today increasingly have elevated
expectations when it comes to mobile platforms. Simply having a
mobile app is no longer enough. Fans want to do more from their
devices, while sponsors want greater reach, and management wants a
better ROI.
"What AVAI Mobile has provided is a better way to build,
integrate and manage mobile apps across all ISC facilities," said
Tina Martin, CIO, ISC. "There are
several mobile app developers in this space with equally as many
approaches to getting the job done. What sets AVAI Mobile apart is
its technology that will grow with us as our requirements
evolve."
Working with AVAI Mobile since 2011, ISC leveraged AVAI's
expertise when its flagship facility, Daytona International
Speedway, underwent a massive transformation with the DAYTONA
Rising project. ISC needed to create an updated mobile application
for the new facility that would serve as the ultimate event
companion, or 'fan concierge'. AVAI delivered on that requirement
and rolled out the new version when the world's first motorsports
stadium opened in January 2016.
Specific features include:
- Urban Airship integration providing rich push notifications,
in-app messages, and more
- Spreo incorporating indoor mapping and interactive engagement
stations, without the need of a cellular connection
- FanVision providing an add-on that offers live broadcasts and
real-time race content
- FISH incorporating loyalty tracking and sponsor
registration
- Adobe Analytics providing comprehensive data related to usage
and visitor experiences
"We're proud to be the official mobile partner for ISC," said
Rand Arnold, CEO and Founder of AVAI
Mobile. "Together, we're combining speed and performance to bring
fans an amazing experience both on the racetrack and within the
palm of their hands."
About AVAI Mobile
AVAI Mobile specializes in working
with businesses that manage or service multiple brands/entities,
sometimes across multiple mobile apps.
The AVAI Mobile Platform, AMP™ is designed to deliver powerful
out-of-the-box functionality, unprecedented access and
configurability, world-class performance and scalability, and
seamless third-party integrations. To date, the AVAI Mobile
platforms have been used to create over 1,800 native mobile
applications, for a variety of destinations, events and
experiences.
About ISC
International Speedway Corporation is a
leading promoter of motorsports activities, currently promoting
more than 100 racing events annually as well as numerous other
motorsports-related activities. The Company owns and/or
operates 13 of the nation's major motorsports entertainment
facilities, including Daytona International Speedway® in
Florida (home of the DAYTONA
500®); Talladega Superspeedway® in Alabama; Michigan International Speedway®
located outside Detroit; Richmond
International Raceway® in Virginia; Auto Club Speedway of Southern CaliforniaSM near
Los Angeles; Kansas Speedway® in
Kansas City, Kansas; Phoenix
International Raceway® in Arizona;
Chicagoland Speedway® and Route 66 RacewaySM near
Chicago, Illinois;
Homestead-Miami SpeedwaySM in Florida; Martinsville Speedway® in
Virginia; Darlington Raceway® in
South Carolina; and Watkins Glen
International® in New York.
The Company also owns and operates Motor Racing
NetworkSM, the nation's largest independent sports radio
network and Americrown Service CorporationSM, a
subsidiary that provides catering services, and food and beverage
concessions. In addition, the Company has a 50 percent
interest in the Hollywood Casino at Kansas Speedway. For more
information, visit the Company's Web site at
www.internationalspeedwaycorporation.com.
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SOURCE AVAI Mobile Solutions LLC