Hain Celestial Begins Participation in Cornerstone for Natural’s Smart Shelf Tag™ Program
March 08 2022 - 10:15AM
The Hain Celestial Group, Inc. (Nasdaq: HAIN) announces its
participation and support of Cornerstone for Natural’s Smart Shelf
Tag™ solution.
Hain will begin updating the content displayed on their ELI
Codes for more than 300 of their most popular items and will
continue to update more ELI Codes as more retailers adopt Smart
Shelf Tags. Additionally, Hain will use its reputation and position
within the natural products industry to encourage retailers,
distributors, and suppliers to adopt Smart Shelf Tags. Smart Shelf
Tags have been shown to increase retail sales by engaging and
educating in-store shoppers with rich and exciting digital content
such as videos, PDFs, web content, images, and product content
& attributes in the aisle at the point of purchase. Smart Shelf
Tags are built on QR code technology featuring ELI Codes™ powered
by ELI Technology™. ELI Codes and Smart Shelf Tags can be
read natively by most modern smartphones without requiring a
separate app.
Hain is committed to supporting its retailers by providing rich
and robust product content in-store, at the point-of-purchase to
educate and engage their retailer’s shoppers and in-store
personnel. Smart Shelf Tags are consistent with Hain’s commitment
to product transparency and consumer education.
“Shopper engagement and education are increasingly important –
especially in-store, in the aisle,” says Chris Boever, Hain’s Chief
Commercial Officer. “Smart Shelf Tags are an exciting solution and
we are proud of our leadership role introducing it in the
marketplace.”
“We couldn’t be happier to have Hain’s support in this
endeavor,” says David Williams, Cornerstone for Natural’s EVP of
Business Development. “Hain’s commitment to supporting their retail
partners is commendable! Shoppers crave product information; it is
exciting to see premier brands like Hain leading the way and
supporting their retailers.”
Cornerstone for Natural™ Cornerstone For Natural™, a division of
Cornerstone Consulting, Inc., is the natural product industry’s
premier provider of Business Management Software solutions. Their
ELI Code Technology helps its clients communicate rich product
content easily and accurately and their modular Business Management
Software systems help their clients be more efficient, productive,
and profitable by connecting, integrating, tracking, and reporting
on all aspects of their business operations.
About The Hain Celestial Group, Inc.The Hain
Celestial Group (Nasdaq: HAIN), headquartered in Lake Success, NY,
is a leading organic and natural products company with operations
in North America, Europe, Asia and the Middle East. Hain Celestial
participates in many natural categories with well-known brands that
include Celestial Seasonings®, Clarks™, Cully & Sully®, Earth’s
Best®, Ella’s Kitchen®, Frank Cooper’s®, Gale’s®, Garden of
Eatin’®, Hain Pure Foods®, Hartley’s®, Health Valley®, Imagine®,
Joya®, Lima®, Linda McCartney’s® (under license), MaraNatha®,
Natumi®, New Covent Garden Soup Co.®, ParmCrisps®, Robertson’s®,
Rose’s® (under license), Sensible Portions®, Spectrum®, Sun-Pat®,
Terra®, The Greek Gods®, Thinsters®, Yorkshire Provender® and Yves
Veggie Cuisine®. The Company’s personal care products are marketed
under the Alba Botanica®, Avalon Organics®, JASON®, Live Clean® and
Queen Helene® brands.
Contact: Robin ShallowRobin
Communicationsrobin@robincomm.com914/841-5572
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