LAKE SUCCESS, N.Y.,
July 14, 2021 /PRNewswire/
-- The Hain Celestial Group, Inc. (Nasdaq: HAIN), a leading
organic and natural products company providing consumers with A
Healthier Way of Life™, announces several new product innovations
across multiple lines including Sensible Portions, Celestial
Seasonings, and JĀSÖN to complement consumer pandemic behaviors and
continue its "get bigger" brands growth strategy.
"We have challenged our product teams to excite consumers and
innovate across the shelves to continue the momentum we've seen
throughout the pandemic," said Mark L.
Schiller, President and Chief Executive Officer of Hain
Celestial Group. "It's exciting to bring fresh thinking to our
established brands that consumers love, and we're enthusiastic
about offering healthy alternatives to the personal care, snack,
and beverage industry."
Macro trends created by the COVID-19 pandemic are causing
consumers to consciously make significant lifestyle changes to
benefit their health, including exercising and eating better.
In response to the increased focus on a healthier diet, Sensible
Portions is building on its successful Garden Veggie Straws line by
introducing new Garden Veggie Puffs. Garden Veggie Puffs come in
three delicious flavors: White Cheddar, Sour Cream & Onion, and
Screamin' Hot. They are baked, never fried, and contain 30% less
fat than the leading puffed snack. Garden Veggie Puffs are made
with non-GMO ingredients, contain no artificial flavors or
preservatives, and are the ideal serving size for any snack time or
lunch box.
"Sensible Portions is committed to offering delicious and
sensible snacks that parents and kids will love," said
Deana Sabatino, vice president and
general manager, Snacks. "The new Garden Veggie Puffs line delivers
on fun, great taste and better-for- you snacking, making them a
perfect addition to lunchboxes as consumers return to school or
office."
During the pandemic, consumers have increasingly turned to tea,
with a 26% growth increase across Hain Celestial brands since March
2020. With a rise in tea consumption and new tea consumers
entering the market, Celestial Seasonings has launched several
innovative tea products recently, including Energy Teas which
contain as much caffeine as a cup of coffee (95 mg); the expansion
of the TeaWell line with new teas including Mood Tonic, Sleep (the
first tea with melatonin sold in the U.S.), Laxative and Gut Health
(featuring a blend of prebiotics, probiotics and fiber); and a new
convenient packaging of Celestial Seasonings K-Cups.
The newest offering, Celestial Seasonings Cold Brew Iced Tea, is
a fresh take on iced tea, with five fun flavors to choose from,
including: Sweetened Black Tea with Lemon; Half and Half; Citrus
Sunrise; Red, White & Blueberry; and Unsweetened Black Tea. The
teas brew in cold water in minutes with no boiling required, making
it easy to have delicious iced tea by the glass anytime.
"We're seeing tea growth across our brands, and it's been a
great opportunity to create excitement in the category. We've
developed something unique in cold brew that is super convenient
and at a price point our customers will love," said Tim Collins, vice president and general manager,
Tea.
In addition, the JĀSÖN brand of personal care products has
launched a new men's line containing three collections: Hydrating
(for dry skin and hair), Calming (for sensitive skin and dandruff
relief), and Refreshing (for all skin and hair types). Each
collection offers a combination of body wash, 2-in-1 shampoo and
conditioner, deodorant and facial moisturizer + after-shave
balm.
"The JĀSÖN men's line is designed with men's hair and skin care
needs in mind. It can be hard for men to find products that can
handle their unique hair and skin care issues, such as dry skin,
sensitive skin, dandruff relief, etc.," said Lisa Coker, vice president and general manager,
Personal Care at Hain Celestial. "We're proud to meet those needs
while staying true to the Jason brand promise of better-for-you
products inspired by nature."
About The Hain Celestial Group, Inc.
The Hain
Celestial Group, Inc. (Nasdaq: HAIN) is a leading organic and
natural products company that has been committed to creating a
healthier way of life since 1993. Headquartered in Lake Success, NY, with operations across
North America, Europe, Asia
and the Middle East, Hain
represents more than 40 widely known and beloved brands in the
health and wellness space, including Celestial Seasonings® tea,
Terra® chips, The Greek Gods® yogurt, MaraNatha® nut butters,
Garden of Eatin'® snacks and Alba Botanica® personal care products.
Hain is committed to environmentally sustainable practices and is a
proud partner of Folds of Honor, a 501C-3 national nonprofit
dedicated to providing educational scholarships to the families of
fallen and disabled American service members. For more information,
visit http://www.hain.com.
Contact:
Corey Carmichael
Robin Communications
901-481-5108
corey@robincomm.com
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SOURCE Hain Celestial Group