Everlast Worldwide Signs License with SportLife Brands
March 18 2021 - 8:08AM
Business Wire
Everlast Worldwide Inc. (NASDAQ:EVST) , manufacturer, marketer
and licensor of sporting goods and apparel under the Everlast brand
name, today announced that it has signed a new agreement with
SportLife Brands, LLC of New York City. SportLife, a major supplier
to the U.S. apparel market, will produce, market, and sell Men’s,
Ladies, Boys, Girls; Underwear, Sleepwear, Baselayer and Thermals
under the Everlast brand in the United States. The products will be
available for shipping in Holiday 2021.
Margaret Kivett, SVP, Global Licensing, Everlast Worldwide
Inc., said, "We are excited to partner with SportLife to bring
a new line of Everlast Underwear, Loungewear, & Sleepwear for
Men and Women to the U.S. market. This new collection supports
Everlast’s mission to become a necessary part of the lives of
athletes and fitness enthusiasts who train, compete, and live an
active lifestyle.”
Elie Levy, CEO of SportLife Brands, LLC, stated,
"Everlast is an Iconic American brand with universal consumer
appeal. We are excited to partner with Everlast on this venture,
bringing our deep knowledge in design, production, sourcing,
developing lines synonymous with the Everlast name and history.
About Everlast Worldwide Inc.
The preeminent brand in boxing since 1910, Everlast is the
world’s leading manufacturer, marketer and licensor of boxing, MMA
and fitness equipment. From legendary champions Jack Dempsey and
Sugar Ray Robinson to current superstars Dustin Poirier and Deontay
Wilder, Everlast is the brand of choice for generations of world
champion professional athletes. Built on a brand heritage of
strength, dedication, individuality and authenticity, Everlast is a
necessary part of the lives of countless champions. Based in
Manhattan, Everlast’s products are sold across more than 75
countries and 6 continents. For more information, visit
www.everlast.com.
About SportLife Brands, LLC:
SportLife Brands is a global marketer, designer, and importer of
branded and private label apparel products for men, women, and
children. Since its inception in 1967, the Company has continually
strived to create products that follow a best in class philosophy,
placing an emphasis on quality, comfort, social compliance and
consumer happiness. SportLife develops, designs and innovates
underwear, baselayer, thermals and sleepwear. We manufacture under
license for Nautica, Isotoner, Tahari, Sean John, Umbro, Starter,
Head, Disney to mention a few. For more information, visit
www.sportlifebrands.com
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Sophia Feleke everlast@sourcecodecomms.com
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