Everlast Signs Worldwide License with Michelin to Introduce New Professional Boxing Footwear Line
June 06 2007 - 7:45AM
Business Wire
Everlast� Worldwide Inc. (NASDAQ: EVST), manufacturer, marketer and
licensor of sporting goods, apparel, footwear, and other active
lifestyle products under the Everlast brand name has signed a
worldwide license agreement with Michelin� Lifestyle Limited (MLL).
MLL has partnered with Everlast to create a new line of technically
advanced professional boxing footwear using patented tread
technology inspired by the Michelin HydroEdge� tire. Everlast will
launch the new professional boxing footwear line in the spring of
2008 at sporting good retailers and online retailers worldwide. The
new Everlast professional boxing footwear will take design elements
from the HydroEdge� technology, inspired from the Michelin
HydroEdge� tire. The outsole of the footwear features a high-tech
rubber compound and sculpture specifically tailored to channel
liquid away from the shoe giving professional boxers optimum
traction, strength and durability during training and competition.
This versatile HydroEdge� technology will therefore help to prevent
slippage due to excess paint, sweat, and other substances that
create a wet plane on the canvases of boxing rings and other smooth
surfaces used for fitness training. According to Everlast�s
Chairman, President and CEO, Seth Horowitz, �As a leader in the
sports equipment industry, our goal is to continually enhance our
brand and ensure consumer satisfaction through new innovative
product development. The inclusion of Michelin�s advanced sole
technology is a perfect example of Everlast�s commitment to
reaffirming our position as the premiere company in the boxing
performance footwear category.� �Michelin shares Everlast�s passion
for technical innovation and performance,� said Daniela Gould, head
of marketing at Michelin Lifestyle Limited. �The Michelin brand
offers a level of recognition for quality, technology and
performance that allows for the development of products like the
new Everlast professional boxing footwear that will differentiate
it from the competition.� About Michelin Dedicated to the
improvement of sustainable mobility, Michelin (www.michelin.com)
designs, manufactures and sells tires for every type of vehicle,
including airplanes, automobiles, bicycles, earthmovers, farm
equipment, heavy-duty trucks, motorcycles and the space shuttle.
The company also publishes travel guides, hotel and restaurant
guides, maps and road atlases. Headquartered in Greenville, S.C.,
Michelin North America employs more than 22,000 and operates 19
major manufacturing plants in 17 locations. About Everlast
Worldwide Inc. Everlast Worldwide Inc. is a leading designer,
manufacturer and marketer of boxing and fitness related sporting
goods equipment under the well-recognized Everlast brand name and a
worldwide licensor of the Everlast brand for apparel, footwear,
sporting goods equipment and other active lifestyle products and
accessories. Since 1910, Everlast has been the preeminent brand in
the world of boxing and among the most recognized brands in the
overall sporting goods and apparel industries. In order to
capitalize on the rich heritage and authenticity of the Everlast
brand, the company has extended the Everlast brand outside of the
boxing ring into complementary product categories. Our strategy is
to continue to leverage the unique qualities represented by the
Everlast brand�Strength, Dedication, Individuality and Authenticity
� to become a leading global athletic brand and a necessary part of
the lives of consumers who train, compete and live an active
lifestyle. Statements made in this Press Release that state the
intentions, beliefs, expectations or predictions of Everlast
Worldwide, Inc. and its management for the future are
forward-looking statements. It is important to note that actual
results could differ materially from those projected in such
forward-looking statements. Information concerning factors that
could cause actual results to differ materially from those in
forward-looking statements is contained from time to time in
filings of Everlast Worldwide with the U.S. Securities and Exchange
Commission, including the annual report on Form 10-K under the
heading �Risk Factors.� Copies of these filings may be obtained by
contacting Everlast Worldwide or the SEC.
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