Wish Ramps Up Efforts to Improve Product Quality by Becoming an Invite-Only Platform for New Merchants
February 02 2022 - 9:10AM
Business Wire
The introduction of new merchant selection
measures is part of Wish’s broader push to improve user trust
ContextLogic Inc. (d/b/a/ Wish) (NASDAQ: WISH), one of the
world’s largest mobile ecommerce platforms, has today announced the
introduction of a new ‘invite-only’ merchant selection process.
Effective immediately, new merchants wanting to sign up to sell on
the Wish marketplace will be required to participate in a
multi-step qualification process.
The move is part of a broader push to improve user trust by
prioritizing and empowering merchants that provide a great service.
The ‘invite-only’ initiative replaces the previous open merchant
account sign-up process via merchant.wish.com. This new policy will
not affect merchants already selling on the platform.
“Our overall goal is to create a fun environment for users to
shop for quality products online, and this starts at the moment of
merchant sign-up,” said Mauricio Monico, Vice President of Product
for Merchants and Logistics for Wish. “The addition of an
‘invite-only’ sign-up experience will go a long way as we focus on
partnering with higher-quality merchants. It’s just one of many
features we will be rolling out this year to improve the user
experience on Wish.”
All new merchants seeking to gain access to Wish worldwide
buyers will first need to complete a brief questionnaire on
merchant.wish.com. The Wish team will then review and evaluate each
request, taking into consideration several attributes such as
product categories, channel partnerships, and ecommerce performance
history.
For more information on the invite-only sign-up process, visit:
http://www.merchant.wish.com
About Wish:
Wish brings an affordable and entertaining shopping experience
to millions of consumers around the world. Since our founding in
San Francisco in 2010, we have become one of the largest global
ecommerce platforms, connecting millions of value-conscious
consumers to over half a million merchants globally. Wish combines
technology and data science capabilities and an innovative
discovery-based mobile shopping experience to create a
highly-visual, entertaining, and personalized shopping experience
for its users. For more information about the company or to
download the Wish mobile app, visit www.wish.com or follow @Wish on
Facebook, Instagram and TikTok or @WishShopping on Twitter and
YouTube.
Forward-Looking Statements
This news release contains forward-looking statements within the
meaning of the Safe Harbor provisions of the Private Securities
Litigation Reform Act of 1995. All statements other than statements
of historical fact could be deemed forward-looking, including, but
not limited to, statements regarding Wish's outlook, priorities,
strategic direction, expectations regarding partnerships (including
merchant relationships, policies, and procedures), business
operations, and growth initiatives and opportunities. In some
cases, forward-looking statements can be identified by terms such
as “anticipates,” “believes,” “could,” “estimates,” “expects,”
“foresees,” “forecasts,” “guidance,” “intends” “goals,” “may,”
“might,” “outlook,” “plans,” “potential,” “predicts,” “projects,”
“seeks,” “should,” “targets,” “will,” “would” or similar
expressions and the negatives of those terms. These forward-looking
statements are subject to risks, uncertainties, and assumptions. If
the risks materialize or assumptions prove incorrect, actual
results could differ materially from the results implied by these
forward-looking statements. New risks emerge from time to time. It
is not possible for our management to predict all risks, nor can we
assess the impact of all factors on our business or the extent to
which any factor, or combination of factors, may cause actual
results to differ materially from those contained in any
forward-looking statements we may make. Further information on
these and additional risks that could affect Wish’s results is
included in its filings with the Securities and Exchange Commission
(“SEC”), including its most recent Annual Report on Form 10-K and
Quarterly Report on Form 10-Q, and future reports that Wish may
file with the SEC from time to time, which could cause actual
results to vary from expectations. Any forward-looking statement
made by Wish in this news release speaks only as of the day on
which Wish makes it. Wish assumes no obligation to, and does not
currently intend to, update any such forward-looking statements
after the date of this release.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220202005590/en/
Media contact: Carys Comerford-Green press@wish.com
Investor contact: ir@wish.com
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