Marie Brizard Wine & Spirits: Q4 and FY 2021 Net Sales
Charenton-le-Pont,
17th February 2022
Q4 and FY 2021 Net
Sales
- 2021 Net
Sales of €166.7m, down just 1% but up 3.6%
excluding non-recurring effects 1
> Sales driven by France before a retail
spirits market slowdown in Off-Trade, particularly in the second
half of the year, in favour of out of home consumption, following
the progressive re-opening of the On-Trade
> International business
impacted by multiple successive changes in health restrictions,
particularly in Europe but also in some major Asian markets.
Excluding non-recurring effects in 20201, the overall level of
business was quite encouraging in the United States in this second
year of the new distribution model
- Q4 Net
Sales up 5.6% to €44.9m
> France: 10.7% increase in
sales mainly driven by strong recovery in the On-Trade
> Good brand portfolio
performance in many European domestic markets, boosted by the
recovery of the On-Trade.
- Elements of uncertainty persist
for the beginning of 2022
> In France, with the expected end of the
Covid pandemic, which temporarily boosted sales in Off-Trade, the
market should return to its historic downward trend. The context of
inflationary pressure on costs is creating additional difficulties
in commercial negotiations with the Off-Trade partners, amplified
by changes in regulations.
> In direct exports markets and through
international subsidiaries, in markets that are mostly well
oriented, increases in raw material prices and supply difficulties
for certain components (notably glass bottle) and finished products
resulting from external logistical or manufacturing tensions could
temporarily affect our ability to meet market demand
Marie Brizard Wine &
Spirits (Euronext: MBWS) today announces its unaudited Net
Sales for the fourth quarter of 2021, covering the period from 1st
October to 31st December 2021 as well as its unaudited net sales
for the 2021 financial year. As a reminder, Group Net Sales are now
presented as two clusters, France and International, in line with
the Group’s new management structure implemented on 1st January
2021.
NB: Unless otherwise stated, any growth in
turnover mentioned is quoted at a constant exchange rate and
consolidation scope
2021 full-year sales
(*)
€m |
FY 2020 |
LFL change |
Currency impact |
FY 2021 |
LFL change (excl. currency impact) |
Reported change (incl. currency impact) |
France |
75.9 |
2.7 |
- |
78.6 |
3.5% |
3.5% |
International |
93.2 |
-4.5 |
-0.6 |
88.1 |
-4.8% |
-5.4% |
TOTAL MBWS GROUP |
169.1 |
-1.8 |
-0.6 |
166.7 |
-1.0% |
-1.4% |
* Application of IFRS 5 ‘Non-current Assets Held
for Sale and Discontinued Operations:’ pre-consolidation
adjustments relating to the businesses sold (Poland and
Moncigale)
Q4 2021 sales
(*)
€m |
Q4 2020 |
LFL change |
Currency impact |
Q4 2021 |
LFL change (excl. currency impact) |
Reported change (incl. currency impact) |
France |
19.7 |
2.1 |
- |
21.8 |
10.7% |
10.7% |
International |
22.6 |
0.3 |
0.2 |
23.1 |
1.2% |
2.1% |
TOTAL MBWS GROUP |
42.3 |
2.4 |
0.2 |
44.9 |
5.6% |
6.1% |
* Application of IFRS 5 ‘Non-current Assets Held
for Sale and Discontinued Operations:’ pre-consolidation
adjustments relating to the businesses sold (Poland and
Moncigale)
Review by Cluster
France In France, the Group
posted 2021 Net Sales of €78.6 million, up 3.5% from 2020 despite
the second half slowdown in the retail spirits market in Off-Trade,
due to the gradual re-opening of the On-Trade. Q4 2021 sales rose
10.7% driven by a surge in On-Trade sales (up 70% in volume)
compared to 2020, when the sector was crippled by restrictions and
partial lockdowns.
In a sector where competition remains
particularly fierce, this positive quarterly sales trend reflects
the Group’s strategy of balancing value and volume while optimising
its sales policy per distribution channel.
Following the second semester reopening of
hotels, bars and restaurants and despite the health pass, On-Trade
sales rose 12% in the second half to the detriment of the business
in Off-Trade, which nevertheless continued to grow throughout the
year. Meanwhile, the under 12 YO blended Scotch whisky market fell
0.9% over the period and had a significant impact on William Peel
volumes and sales in Off-Trade amid vigorous promotional
activity.
The Group’s main brands followed the spirits
market trend and confirmed their performance in the fourth quarter,
particularly Marie Brizard and leading Tequila brand San José.
Apart from the slowdown in William Peel volumes, other brands
including Sobieski in the vodka segment gained market share thanks
to targeted promotional support.
In 2021, France also benefited from full-year
sales of Paddy Irish whiskey, distribution of which was taken over
by MBWS in H2 2020.
At the beginning of 2022, MBWS sales to
Off-Trade channel in France fell slightly following significant
orders by some customers in Q4 2021 despite the decline in
consumption which was confirmed at the end of the year.
International
After a slight improvement in fourth quarter
sales, the International cluster posted full-year 2021 Net Sales of
€88.1 million, limiting the downturn to 4.8% versus 2020.
Restated for the positive knock-on and
non-recurring effects seen in first half 20201, International
cluster sales would have risen 3.6% like-for-like in 2021.
The gradual reopening of On-Trade in the second
half of 2021 has had a more or less positive impact on our
international business in early 2022, partially driven by temporary
delays in logistics (sea freight) and supplies (particularly glass
bottle) which led to some delayed shipments towards the end of
2021.
In Western Europe, business throughout 2021 was
marked by the kaleidoscope of restrictions imposed on all sectors
of the economy in response to the health crisis.
Spain was one of the first countries to reopen
the On-Trade market, which boosted Marie Brizard sales in
particular as well as border sales.
In Benelux, the strategy of balancing value and
volume has resulted in a slight loss of volume sales. These effects
were partly offset, mainly in the second half, by the reopening of
the On-Trade business in the UK, a key market for the Marie Brizard
brand. The revival of markets such as Denmark was confirmed in the
fourth quarter. Against this backdrop, the Italian market picked up
in 2021 and sustained momentum until the end of the year.
The French overseas territories recorded
significant growth punctuated by successive changes in health
measures, as in mainland France. Export markets in Africa also
prospered, posting strong sales growth throughout the year.
As in the first half, Baltic sales continued to
be hit by a sharp fall in bulk sales1. In the fourth quarter,
following the lifting of health restrictions and in anticipation of
an early 2022 increase in excise duties, domestic sales edged up
while Eastern European export markets posted a sharper upswing
towards the end of the year.
Bulgaria also saw strong growth in sales of the
Group’s international spirits brands (Marie Brizard, Sobieski,
Gautier and William Peel) in 2021, combined with an increase in
sales of major domestic wine brands, a significant increase in
export volumes, particularly to Greece and Turkey, and
subcontracting activity towards Romania.
In Poland, brand sales (primarily William Peel
and Cognac Gautier) to the former MBWS subsidiary, now Premium
Distillers, increased steadily during 2021.
In the United States, 2021 Net Sales fell 8%
versus 2020 under the impact of the first half 2020 change in
distribution model 1. The fourth quarter saw a slowdown in Sobieski
sales due to aggressive marketing strategies among competitors in
the vodka segment (leading to a decline in category value) and the
postponement of sales to 2022 due to logistical constraints
(particularly sea freight). These adverse effects were partly
offset by a strong performance from Cognac Gautier. Canada, fairly
stable throughout the year, was impacted by anti-COVID restrictions
in the first and last quarters.
In 2021, Brazil posted strong business growth
despite the complex health situation and the cancellation of major
events such as Carnaval at the beginning of the year. Business was
driven by growth in local and imported brand sales (Cutty Sark and
Sobieski), although sales dipped in the fourth quarter.
Business in the Asia Pacific region in 2021 was
driven by strong overall resilience in sales in Australia and South
Korea, which offset difficulties in Japan following the declaration
of a state of emergency and lockdown, while the expected benefits
from hosting the Olympic Games failed to materialise. In Australia
and South Korea, after a buoyant Q4 2020, the last part of 2021 saw
a significant decline in sales associated with an inventory rundown
effect in Australia.
Financial calendar
- FY 2021 Net Results
14th April 2022 (after close of trading)
About Marie Brizard Wine & Spirits
Marie Brizard Wine & Spirits is a wine and
spirits group operating in Europe and the United States. Marie
Brizard Wine & Spirits stands out for its expertise, a
combination of long-standing brands and a resolutely innovative
spirit. Since the foundation of Maison Marie Brizard in 1755, the
Marie Brizard Wine & Spirits Group has developed its brands in
a spirit of modernity while respecting their origins. Marie Brizard
Wine & Spirits’ commitment is to offer its customers bold and
trusted brands full of flavour and experiences. The Group now has a
rich portfolio of leading brands in their market segments,
including William Peel, Sobieski, Marie Brizard and Cognac Gautier.
Marie Brizard Wine & Spirits is listed on Euronext Paris,
Compartment B (FR0000060873 - MBWS) and is included in the
EnterNext© PEA-PME 150 index.
Investor
and shareholder relations contact MBWS
GroupEmilie Drexleremilie.drexler@mbws.comTel: +33 1 43 91
62 21 |
Press
contactImage Sept Claire Doligez -
Laurence Maurycdoligez@image7.fr – lmaury@image7.frTel: +33 1 53 70
74 70 |
1 Restated for the impact of the early 2020
sales reorganisation in the USA and bulk sales of hydroalcoholic
gel in Lithuania, estimated at a total €7.8 million in H1 2020.
- MBWS - Net Sales FY - Q4 2021 PR
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