Marie Brizard Wine & Spirits: MBWS announces the proposed acquisition of Moncigale by GRANDS VINS JC BOISSET
October 14 2020 - 2:45AM
Marie Brizard Wine & Spirits: MBWS announces the proposed
acquisition of Moncigale by GRANDS VINS JC BOISSET
Paris, 14th October 2020
MBWS announces the proposed acquisition
of Moncigale by GRANDS VINS JC BOISSET
Marie Brizard Wine &
Spirits (Euronext : MBWS) and Grands vins JC BOISSET,
parent company of the eponymous group, have signed a unilateral
promise to purchase 100% of Moncigale SAS company shares. This
transaction is planned to be finalized between the fourth quarter
of 2020 and the first quarter of 2021, after the information
process with the employees’ representatives and provided the French
Competition Authorities approve the deal.
Faced with the drop in consumption of wine and
flavoured wine-based drinks (BABV) in France, Moncigale has been
experiencing a decline in sales for several years (-15% in 2019 to
€72.2 million) and is generating a negative EBITDA. As Moncigale's
core market is located at the intersection of private label and
corporate brand wine and wine-based beverage markets, MBWS'position
primarily based on spirits does not allow it to create the
synergies necessary for Moncigale's growth within the group.
Based on this observation and as part of its
strategic plan to review its activities with regard to their
capacity to generate long-term value, MBWS decided to launch a
competitive and rigorous strategic review process to provide
Moncigale with the best potential outcome for all stakeholders.
Boisset was the obvious choice, as it is one of the leading French
operators in the wine sector with several sites in France and a
subsidiary in California (USA). The integration of Moncigale will
enable it to benefit from significant commercial and operational
synergies.
For Andrew Highcock, Head of Marie
Brizard Wine & Spirits, “ With the support of the
know-how and the power of the wine houses run by the Boisset
family, I am convinced that Moncigale will be able to return to the
growth path it deserves. This agreement will allow Moncigale to
secure its future by offering new prospects to its employees. After
the project currently underway to sell its Polish activities, Marie
Brizard is today entering a new phase that will mark a significant
step forward in the completion of its strategic transformation plan
with a focus on its core and profitable activities.”
For Jean-Charles Boisset, Grands Vins JC
Boisset President : “ We are very happy to
welcome this beautiful house specialized in rosé wines and to
welcome a talented team into our family. Under the impetus of a new
commercial dynamic and the implementation of operational synergies,
Moncigale will be able to embark on a new path of sustainaible
development and participate in the success of our company. We know
the Rhone Valley and Languedoc well as we are based there, and
Provence will be a new terroir of excellence for us to
develop.”
About Marie Brizard Wine & Spirits
Marie Brizard Wine & Spirits is a Group of
wines and spirits based in Europe and the United States. Marie
Brizard Wine & Spirits stands out for its expertise, a
combination of brands with a long tradition and a resolutely
innovative spirit. From the birth of the Maison Marie Brizard in
1755 to the launch of Fruits and Wine in 2010, the Marie Brizard
Wine & Spirits Group has developed its brands in a spirit of
modernity while respecting its origins. Marie Brizard Wine &
Spirits' commitment is to offer its customers brands of confidence,
daring and full of flavours and experiences. The Group now has a
rich portfolio of leading brands in their market segments,
including William Peel, Sobieski, Krupnik, Fruits and Wine, Marie
Brizard and Cognac Gauthier.Marie Brizard Wine & Spirits is
listed on Compartment B of Euronext Paris (FR0000060873 - MBWS) and
is part of the EnterNext PEA-PME 150 index
ContactImage Sept Claire Doligez
cdoligez@image7.fr Tél : +33 1 53 70 74 70 |
About Boisset
Boisset is a familial company created in
Burgundy in 1961 which produces and markets still and sparkling
wines in France and in more than 80 other countries.
Its estates, houses and castles are located in
the French vineyards of Jura (Domaine Maire & Fils), Burgundy
(Maison Jean-Claude Boisset, Domaine de la Vougeraie, Louis
Bouillot (Crémants de Bourgogne), J. Moreau & Fils in Chablis,
Bouchard Aîné & Fils in Beaune, Ropiteau Frères in Meursault),
Mommessin and Château de Pierreux in Beaujolais, Bonpas and Meffre
in the Rhone Valley, and Fortant in the Languedoc.
In California, Boisset Collection owns Raymond
Vineyards (Napa Valley), DeLoach Vineyards (Sonoma) and Buena Vista
(Carneros). Consolidated sales reached €353 million in 2019, 70% of
which came from exports.
- MBWS_PR_
proposed_acquisition_of_Moncigale_by_GRANDS_VINS_JC_BOISSET
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