LODI,
Calif., Aug. 27, 2024 /PRNewswire/ -- This fall,
Dead Heads and wine lovers across the country can enjoy three new
limited-release wine offerings from Gnarly Head wines and the
Grateful Dead as part of the duo's third annual partnership.
Available nationwide next month will be three Limited-Edition
vintages -- a gnarly Old Vine Zinfandel, a Cabernet Sauvignon and,
for the first time within the collection, a Chardonnay – in
eye-catching bottles that rock two of the band's most beloved icons
in shimmering holographic labels.
As the first white wine in the collection, the Limited-Edition
Gnarly Head x Grateful Dead Chardonnay features an adaptation of
the Grateful Dead's symbolic "Steal Your Face" logo with an
iridescent hologram skull that pops on the wine's front label. The
Limited-Edition Gnarly Head x Grateful Dead Cabernet Sauvignon
label also showcases the same striking design in a dark, brooding
bottle.
The Limited-Edition Gnarly Head x Grateful Dead Old Vine
Zinfandel highlights the band's familiar kinetic skull and roses
figure which emerges from the trunk of a gnarled, ancient vine.
Paying homage to the artwork on the Grateful Dead's 1971 album, the
holographic skull head shimmers under the iconic halo of roses.
"Gnarly Head's partnership with the Grateful Dead has been a
huge hit with consumers and last year's Limited-Edition wines sold
out nationwide," remarked Andrew
Blok, Portfolio Director for Delicato Family Wines, producer
of Gnarly Head wines.
Blok continued, "We received incredible consumer and retailer
excitement around the wine's previous interactive
glow-under-blacklight labels, so we're excited to build upon the
brand's terrific momentum with the introduction of a Chardonnay and
new eye-catching holographic labels that we think fans will
love."
Grateful Dead archivist and legacy manager, David Lemieux, commented "Those who love the
Grateful Dead love and appreciate a unique experience and, like the
sound of the Dead, Gnarly Head wines offer a distinct wine
experience with its high-quality, California-grown varietals. We hope the third
release of this fantastic Limited-Edition collection continues to
give wine and music fans a unique sipping experience."
Gnarly Head's Limited-Edition Old Vine Zinfandel, Cabernet
Sauvignon and Chardonnay will be available nationwide this
September at a suggested retail price of $12. For more information about the limited
release or other Gnarly Head wines, visit gnarlyhead.com or follow
the brand on Instagram.
About the Grateful Dead
The Grateful Dead is a social and musical phenomenon that
grew into a genuine American treasure. In 1965, an entire
generation was linked together by common ideals, gathering by the
hundreds and thousands. This movement created a seamless connection
between the band and its fans. As the band toured, Dead Heads would
follow. Not because it was a part of popular culture, but because
it is a true counterculture that exists to this very day-one that
earnestly believes in the value of its beliefs. By 1995, the
Grateful Dead had attracted the most concert goers in the history
of the music business, and today remain one of the all-time leaders
in concert ticket sales. Eventually, the caravan evolved into a
community with various artists, craftsmen and entrepreneurs
supplying a growing demand for merchandise that connected them to
the music. Today, the connection is as strong as ever. The band was
inducted into the Rock & Roll Hall of Fame in 1994 and received
a Grammy® Lifetime Achievement Award in 2007. In 2024 the Grateful
Dead will be included in the 47th class of the Kennedy Center
Honorees. Their final tally of 2,318 total concerts remains a world
record. The Grateful Dead recently celebrated their 61st top 40
album on the Billboard chart, a feat no other group has
achieved.
About Gnarly Head Wines
Gnarly Head is crafted by Delicato Family Vineyards, a
family-owned California winery
founded in 1924. Four generations of the Indelicato family have
guided grapes from vineyard to bottle and into homes and dining
establishments around the world. Delicato Family Vineyards is
steadfastly committed to crafting and representing wines of the
highest quality produced in accordance with sustainable winegrowing
practices. Gnarly Head was launched in 2005 and takes its name from
the gnarled free standing "head trained" vines found in the
Lodi region of California – some of which were planted over a
century ago. The Gnarly Head portfolio includes Old Vine Zinfandel,
Cabernet Sauvignon, Chardonnay, and Pinot Noir.
CONTACT: Emma Vidak-Benjamin,
emma.vidak-benjamin@delicato.com
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SOURCE Delicato Family Vineyards