Digital Special AZZA AND ZOC DO EARTH
Launched Aug. 6, Generating Over 275K Views in the First Two
Weeks
First Two Episodes Now Available of THE
CRUX, Presented by The North Face and Produced by ThinkLess Studio
and the Oscar-winning Team at Little Monster Films
Travel Series SUPERSKILLED WITH EVA ZU BECK
in Development for Late-Fall Premiere
Recently Launched Nat Geo En Español YouTube
Channel Emerges as a Top Audience Draw in First Month
DOWNLOAD PHOTOS HERE
National Geographic — the largest brand on social media with
more than 810 million followers across platforms — announced today
an expansion in its digital offerings in a continued commitment to
bring original content to audiences by meeting them where they are.
The first of a series of major social strategy changes the brand is
making in response to the continuously evolving YouTube industry
includes the launch of its fourth YouTube Channel, Nat Geo En
Español.
In addition to the new YouTube channel, the team is developing
and launching a new slate of YouTube original series, beginning
with AZZA AND ZOC DO EARTH, which premiered on Aug. 6 and
has seen tremendous success in its first few weeks, generating over
303K views and over 23K watch hours on YouTube. The series stars
Aaron “Azza” Grist (@azzagrist) and Luke “Zoc” Zocchi
(@zocobodypro), both of whom were featured in the brand’s
critically acclaimed Disney+ Original series “Limitless with Chris
Hemsworth.” “Chris Hemsworth’s Best Mates,” as they are
affectionately referred to, continue the mission Hemsworth started
with their own quest to learn how to live better and longer. The
playful duo travel the globe and land in Bali in search of hidden
health and wellness secrets, where they immerse themselves into the
local community and culture.
Next, THE CRUX, which premiered the first two episodes
last week and with the next two episodes launching Aug. 29, takes
audiences on an exhilarating journey with some of the world’s most
elite climbers and looks back at the recent 2024 Olympic Games in
Paris. THE CRUX, produced with the support of the
International Federation of Sport Climbing, gives viewers a raw and
emotional behind-the-scenes look into the unique journey that
several climbers went through as they competed for a spot at the
Games, including their personal triumphs and struggles. The series
is presented by The North Face and produced by ThinkLess Studio and
Little Monster Films, the Oscar®- BAFTA- and multiple Emmy®-winning
production company founded by Chai Vasarhelyi and Jimmy Chin.
Athletes featured in THE CRUX include pro-climbers and
2024 Paris Olympic qualifiers Oriane Bertone (@oriane_bertone),
Toby Roberts (@toby_climbing), Janja Garnbrett (@janja_garnbret)
and Campbell Harrison (campbell_harrison547), as well as top
climbers Alannah Yip (alannah_yip), Jenya Kazbekova
(@jenya_kazbekova), Stasa Gejo (@gejostasa), Miho Nonaka
(@nonaka_miho) and Mejdi Schelck (@mejdi_schalck).
“As we continue to refine our digital strategy to meet our fans
where they are, this is an important step in the planned
enhancement of our social presence and digital offerings. So many
in our fan base connect with us on social, and we are committed to
bringing them unique content and stories that represent the best of
Nat Geo, while expanding the type of storytelling we deliver across
platforms,” said David Miller, executive vice president, National
Geographic.
“Growing our YouTube presence to include a dedicated
Spanish-language channel is the latest example of how National
Geographic as a brand is increasing engagement and visibility in
the social space. Our new YouTube Originals, featuring young and
diverse talent from across the globe, are also an impactful next
step in this process. This launch is just the start of an exciting
rollout planned throughout the remainder of the year,” said Tulani
André, vice president of Social Media at National Geographic.
In development and slated for release in late fall is a riveting
and quintessentially Nat Geo new travel show, SUPERSKILLED WITH
EVA ZU BECK, which will feature Eva zu Beck, adventurer and
prominent YouTube storyteller. In the four-part series, zu Beck
will travel to some of the world’s most remote locations in search
of people who possess extraordinary skills that push the limits of
the human mind and body. She was featured in a previous Nat Geo
YouTube Original series earlier this year, “Best of the World,” in
which she took viewers on a trip to Iceland to explore a unique
wellness spa.
YouTube’s Nat Geo En Español joined the core Nat Geo
YouTube page (23M Subs) along with Nat Geo WILD (5M subs) and Nat
Geo Kids (1M subs) as another digital offering for consumers to
engage with award-winning Nat Geo content, supporting the brand’s
dedication to inclusive storytelling. The new channel, which allows
Spanish speakers to enjoy National Geographic’s content, will
include a diverse range of content and eventually host more than
200 hours of programming featuring popular Nat Geo genres,
including culture, wildlife and history content. Since its launch
on July 10, the channel has organically generated 10.2M views, 3.4M
watch hours and 46K subs.
YOUTUBE PREMIERE SCHEDULE:
NOW AVAILABLE:
- ¡Hombre se Enfrenta a un Tiburón! | Epic Shark Battle:
Man Takes on a Shark! (“Man vs. Shark”)
- Tiburones contra Depredadores: ¿Quién ganará? | Shark
vs. Predator. Who Will Win? (“Shark vs. Predator”)
- Enfrentamiento en el Océano: Tiburones vs. Atún |
Ultimate Underwater Fight: Shark vs. Tuna (“Shark vs. Tuna”)
- Ataque de Tiburón en Alcatraz: ¿Misterio Revelado? |
Alcatraz Shark Attack: Mystery Unveiled? (“Sharkatraz”)
- Leoparda Lucha por la Vida de Sus Crías | Leopard Fights
for the Lives of Her Cubs (“Savage Kingdom” Season One: “Leopard
Rock”)
- Tutankamón: ¡Tesoro Perdido Encontrado! | Tutankhamun:
Lost Treasure Discovered! (“Lost Treasures of Egypt” Season One:
“Tutankhamun’s Treasures”)
- Los Tiburones Más Peligrosos del Mundo: ¡Descúbrelos! |
The World’s Most Dangerous Sharks: Discover Them! (“Big Sharks
Rule”)
- Perros Salvajes: Cachorros en Peligro | Wild Dogs:
Puppies in Danger (“Savage Kingdom” Season One: “The Pale
Pack”)
- Faraona Egipcia que Cambió el Juego | Egyptian Pharaoh
Who Changed the Game (“Lost Treasures of Egypt” Season One:
“Warrior Pharaoh Queen”)
- Ataques de Tiburones: ¿Tan Predecibles como el Clima? |
Shark Attacks: As Predictable as the Weather? (“Forecast: Shark
Attack”)
- Leonas y Cachorros: Sobreviviendo al Exilio | Lioness
and Her Cubs: Surviving Exile (“Savage Kingdom” Season One: “Queen
of the North”)
- Ladrones de Tumbas en el Antiguo Egipto | Tomb Raiders
in Ancient Egypt: Unearthing Secrets and Curses (“Lost Treasures of
Egypt” Season One: “Tomb Raiders”)
PREMEIRING FALL 2024:
- 9/11: Control del Cielo | 9/11 Control the Skies
- Noche de Pelea Animal | Animal Fight Night
- Tesoros Perdidos de los Maya | Lost Treasures of the
Maya
- Wild Sudamérica | South American Untamed
- Alerta Aeropuerto | To Catch a Smuggler
THE CRUX PREMIERE SCHEDULE:
Now available — EPISODE ONE: “The Ascent Begins”
— The massive Bern Stadium carries the roars of 17,000 fans,
setting the stage for a World Championship like no other. The
voices of different climbers describe the growth of the sport they
love and what winning means to them.
Now available — EPISODE TWO: “The Old Guard”
— Back in Switzerland, the men’s climbing event begins to
take place with veterans like Jakob Schubert, who has been
dominating the competition scene for years, and athletes like Toby
Roberts and Mejdi Schalk, who are carrying the torch for the new
generation. The competition begins, and we can feel the tension in
the air.
Premiering Aug. 29 — EPISODE THREE: “On the Edge” — In
Melbourne, Campbell Harrison stands as a beacon of hope for the
LGBTQ+ community in the climbing world. Cut to Jakarta, Indonesia,
where we meet Nonaka Miho, a major star in the sport who is
navigating her highs, lows and overall future.
Premiering Aug. 29 — EPISODE FOUR: “Breaking Point” — The
climbers train together while chatting about their careers and
relationships. Friends become rivals as they strive to reach their
dreams.
About National
Geographic
Award-winning and critically acclaimed National Geographic
Content, part of a joint venture between The Walt Disney Company
and the National Geographic Society, creates and delivers riveting
stories and experiences in natural history, science, adventure and
exploration. The brand is the largest on social media with over
three-quarters of a billion followers across all major platforms
that generate over one billion impressions each month. Inspiring a
deeper connection to the world, National Geographic Content reaches
300 million people worldwide in 180 countries and 33 languages as a
digital, social and print publisher and across the global National
Geographic channels (National Geographic Channel, Nat Geo WILD, Nat
Geo MUNDO), National Geographic Documentary Films, and
direct-to-consumer platforms Disney+ and Hulu. Its diverse content
includes Emmy® Award-winning franchise Genius, series Life Below
Zero and Secrets of the Whales, and Oscar®- and BAFTA award-winning
film Free Solo. For more information, visit natgeotv.com or
nationalgeographic.com, or follow Nat Geo on Facebook, Instagram,
YouTube and LinkedIn.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240827112113/en/
Media Contacts: Anna
Kukelhaus, anna.kukelhaus@natgeo.com, 202.258.8020 Jennifer
DeGuzman, Jennifer.deguzman@natgeo.com, 646.256.8639