Inventor of Purple Mattress Unveils New Technology and New Brand for Better Sleep
August 27 2024 - 12:00PM
Business Wire
Original Purple Inventor Introduces Ziwi Featuring a New
Advanced Comfort Bed Technology with a Traditional Feel.
- Ziwi beds’ new technology uniquely weaves together firm support
and soft comfort to target and relieve sleep needs.
- The Ziwi bed line will feature six models with price points
from $1399 to $3999, available online and through retail
partners.
Tony Pearce, inventor of Purple’s flexible grid technology, has
developed a new pressure-isolating system for mattresses. After the
tremendous, industry-shaking success of Purple, Mr. Pearce divested
from the company and retired. But an inventor’s mind doesn’t rest;
Tony had unfinished goals in the sleep industry. “I am forever
proud of the grid technology my brother and I created and the
incredible improvements it has made for millions of people. It
remains one my proudest achievements. No technology has been able
to isolate pressure points from support areas of the body and
provide targeted softness and firmness the way the grid did.
However, I have long felt there was a way to deliver this important
comfort without the unusual feel and instability of the grid.
That’s what I have done, and I call it Ziwi ZiPP™.”
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Better sleep with better technology means
better days. (Graphic: Business Wire)
To see the revolution yourself, visit www.ziwi.com.
Ziwi ZiPP™ technology weaves together soft and support, bringing
both to the surface of the mattress where you need it. Quality
support material no longer needs to be buried below comfort layers,
risking alignment issues. Ziwi’s ZiPP design draws alternating
channels of support upward and closer to the surface than other bed
simultaneous with channels of comfort that reach deeper than any
other bed on the market. The weave of complementary materials is
designed to redistribute weight across the support material which
flexes laterally under pressure points to achieve equilibrium. This
design also enables heat-releasing airways to open as you sink in
compared to other materials which close off airways as they
compress. An actively heat-neutral mattress puts the customer in
complete control of their sleep temperature. You can deep-dive into
the technology at www.ziwi.com/pages/ziwi-tech.
“In our previous venture we shook up the industry with a new
technology but also ignited excitement in the consumer to learn
about and act on sleep – shopping online or in-person. We’re
excited to do that again with Ziwi and are recruiting retail
partners,” says Co-Founder Dan Hill, also a former original Purple
member.
Ziwi launches with a single bed model featuring Ziwi ZiPP™
technology but will quickly release five additional models. Joe
Nilson, Co-Founder of Ziwi, has built-out the product line to
address the myriads of comfort needs facing consumers. “Ziwi ZiPP™
technology is revolutionary but as with any solution in sleep, one
bed does not fit all. Our extended models tailor the ZiPP
experience to specific preferences and sleep needs and will range
from $1399 to $3999.”
Join the ranks of the well-rested! www.ziwi.com.
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Media, Retailer, and other Inquiries: inquiries@ziwi.com