NFL Canada will kick off the 2024 football season
with The Huddle, presented by Captain Morgan — the third iteration
of the Canadian fan experience — with 14 new viewing parties in
Toronto, Montreal and Vancouver.
Launching on Thursday, Sept. 5, the first event will take place
in Toronto at King Taps restaurant, located at 100 King St. W,
where fans can catch Super Bowl LVIII champions, the Kansas City
Chiefs match up against the Baltimore Ravens.
Guests can check out their favourite teams going head-to-head,
while having the opportunity to win official NFL swag, snap pics
with the Vince Lombardi Trophy and catch local DJs at select
viewing parties. There will be special guest appearances from NFL
Legends, mascots and cheerleaders to recreate in-person NFL
experiences.
Starting Thursday, Sept. 5 and running until Sunday, Nov. 17,
The Huddle viewing parties will pop up at local restaurant partners
including King Taps and RendezView in Toronto, Village Taphouse in
Vancouver and La Belle et La Boeuf in Montreal.
“With over 14.5 million fans in Canada, we’re looking to ignite
new fandom across the country and spark excitement in our major
markets,” said Tara Chetkowski, director of marketing & fan
development, NFL Canada. “Following incredible momentum in Toronto,
we’re bringing The Huddle viewing parties to Canadians nationwide,
to give fans the opportunity to enjoy the game the way it’s meant
to be celebrated: together.”
As part of the The Huddle event series, Captain Morgan will
launch its We Fan Different campaign - a movement
that celebrates the unique spirit of Canadian football fandom.
Captain Morgan will show up at various touch points throughout The
Huddle events across Canada including sampling, prizing and
opportunities for NFL enthusiasts to showcase their very own game
day traditions, because we’re a country that has passionate fans
who cheer for their favourite teams from afar.
NFL fans are encouraged to reserve tables ahead of time to
secure spots at each restaurant in Toronto, Montreal and
Vancouver.
Book your table directly with participating restaurants.
The Huddle Schedule: Toronto:
- Thursday, September 5 at King Taps // First Canadian Place
- Ravens vs. Chiefs
- Vince Lombardi Trophy
- Ravens Marching Band and Cheerleaders will be in
attendance
- Friday, September 6 at King Taps // First Canadian Place
- Packers vs. Eagles
- Local Toronto artist activation with KiraMadeThis
- Friday, September 6 at RendezViews
- Packers vs. Eagles
- Vince Lombardi Trophy
- Sunday, September 8 at RendezViews
- Rams vs. Lions
- Vince Lombardi Trophy
- Thursday, September 12 at RendezViews
- Bills vs. Dolphins
- Billy the Buffalo
- NFL Legend Fred Jackson will be joining to snap pics
and engage with fans
- Local Toronto artist activation with KiraMadeThis
- Sunday, September 15 at RendezViews
- Bengals vs. Chiefs
- Vince Lombardi Trophy
- Sunday, October 13 at King Taps // King West
- Monday, October 14 at King Taps // King West
- Sunday, November 17 at King Taps // King West
- Chiefs vs. Bills
- Chiefs Mascot and 4 Chiefs Cheerleaders will be in
attendance
Montreal:
- Sunday, September 15 at La Belle et La Boeuf
- Sunday, November 17 at La Belle et La Boeuf
Vancouver:
- Sunday, September 8 at Village Taphouse
- Rams vs. Lions
- 4 Rams Cheerleaders will be in attendance
- Monday, September 30 at Village Taphouse
- Monday, September 30 at King Taps // Kelowna Lakeside
RendezViews Full Schedule here
Media Contacts: Holly Wilks, Narrative PR,
holly.wilks@narrative.caJaclyn LaForce, NFL Canada,
jaclyn.laforce@nfl.com
About the National Football League The National
Football League is America's most popular sports league, comprised
of 32 franchises that compete each year to win the Super Bowl, the
world's biggest annual sporting event. Founded in 1920, the NFL
developed the model for the successful modern sports league,
including national and international distribution, extensive
revenue sharing, competitive excellence, and strong franchises
across the country.
About Captain MorganCaptain Morgan is the
largest rum brand in Canada* and offers a wide variety of rum
options. The Captain Morgan portfolio includes CAPTAIN MORGAN
Original Spiced Rum, CAPTAIN MORGAN Dark Rum and CAPTAIN MORGAN
Gold Rum, CAPTAIN MORGAN White Rum, CAPTAIN MORGAN Private Stock,
CAPTAIN MORGAN Pineapple, CAPTAIN MORGAN Coconut. Captain
Morgan is the perfect addition to your next celebration and with a
range of flavours available; there is no better time to rally your
crew together to celebrate good times. For more information,
visit www.CaptainMorgan.com.
About King TapsKing Taps delivers the kind of
vibes you won’t find anywhere else. We make ourselves at home in
iconic spaces where art, music and patio hangs are in endless
supply. Get yourself here for a round or a meal, served by the kind
of people who love what they do. We focus on preparing food our
chefs love to cook and eat. We’re known for flavourful entrees,
famous pizzas and classics with a twist. We really, really know our
beer, and we want you to enjoy the best of the best. Everything
from sought-after local brews to international faves, plus weekly
rotators to keep things exciting. But it’s not all about beer.
We’re also pouring a curated selection of wines from around the
world, plus a cocktail list where the classics rub shoulders with a
few inventions of our own.
About The Village TaphouseThe Village Taphouse
is the best place to hang out on the North Shore, with twenty
carefully selected beers on tap and fifteen screens to catch all
the games. Find us at Park Royal Shopping Centre for daily happy
hour specials, weekend brunch and famous pizzas you’ll keep coming
back for. We’re all about honest food and drink, good times and
great people.
About RendezView RendezViews is one of Canada’s
largest outdoor hospitality destinations and is “Toronto’s Most
Epic Patio Ever,” blogTO. Since its inception in 2020, it has
welcomed close to 450,000 visitors and has become Toronto’s
lifestyle public square known for the multiple activities a guest
can enjoy.With its location in the Entertainment District of
Toronto's downtown core, it has become the go-to place to watch
sports, attend culture festivals, and celebrate special moments
with co-workers and loved ones. The venue has won various
prestigious awards including Street Art Cities International Award
for Outdoor Mural Excellence and Innovation (Sweden), Best
Placemaking of Global Cities, The Place Economy (Australia), and
the Award of Excellence, Large Spaces, Toronto Urban Design Awards
(City of Toronto). For more information about the destination,
please go to rendezviews.ca.
About La Belle et La Boeuf About La Belle et La Bœ
ufA leader in the world of burgers, La Belle et La Bœuf
offers a unique menu with premium quality ingredients. Made from
incomparable, 100% natural Certified Angus beef ground chuck, their
meat is never frozen and without any hormonal additives. Each bite
will be a memorable experience.La Belle et La Bœuf is the first
restaurant in Canada to incorporate mixology and tabletop gaming.
They offer a variety of premium alcohol-based cocktails concocted
by our experts. For more information, please visit
belleetboeuf.com.