Alterra Mountain Company Welcomes the World to Experience the Games and Newly Expanded Deer Valley for the 2034 Olympic Winter Games
July 24 2024 - 12:19PM
Business Wire
Alterra Mountain Company is preparing to welcome the world to
Utah when Deer Valley Resort hosts events of the Olympic Winter
Games Salt Lake City-Utah 2034. The International Olympic Committee
(IOC) made the announcement early this morning from Paris,
confirming that the Salt Lake City-Utah 2034 bid has been
successful. As part of the 2034 Olympic Winter Games, Deer Valley
will host the freestyle skiing events, including moguls and
aerials, marking a continuation of its long-standing tradition of
commitment to winter sport development.
The selection of Deer Valley as a venue for the 2034 Olympic
Winter Games coincides with the destination's Expanded Excellence™
initiative. This collection of projects aims to evolve and elevate
the Deer Valley experience for future generations and will be ready
to showcase to the world in 2034. Highlights include over doubling
the existing skiable terrain, the development of the new Deer
Valley East Village, a transformation of the Snow Park base area,
and the revitalization of existing facilities. More information on
these projects can be found at Expanded Excellence.
“We are extremely excited to help welcome the world to Utah for
the 2034 Olympic Winter Games,” said Jared Smith, President &
CEO, Alterra Mountain Company. “By 2034, Deer Valley will have been
reimagined to become an even more spectacular destination, offering
nearly 5,000 acres of skiable terrain, the new Deer Valley East
Village, and the transformational Snow Park base area.”
Deer Valley, renowned for its world-class guest service and
elite international ski competitions, previously hosted the
freestyle events during the 2002 Olympic Winter Games and has since
been the site of numerous international competitions, including the
2003, 2011, and 2019 World Championships and 21 FIS World Cups.
“We are honored to be confirmed as an official venue for the
2034 Olympic Winter Games,” said Todd Bennett, President and COO of
Deer Valley. “Our collaboration with the Salt Lake City-Utah 2034
organizing committee has been excellent, and we look forward to
further strengthening this partnership as we prepare for the games’
return to Utah. We are proud of our commitment to sport and our
legacy of hosting 26 years of international ski competitions.”
About Alterra Mountain
Company
Alterra Mountain Company is a family of iconic year-round
mountain destinations, the world’s largest heli-skiing operation,
and Ikon Pass - the premier ski and snowboard season pass offering
access to more than 50 iconic mountain destinations around the
world. Headquartered in Denver, Colorado, and born out of a shared
love of the mountains and adventure, the company has brought
together some of the world’s most aspirational brands, including:
Steamboat and Winter Park in Colorado; Palisades Tahoe, Mammoth
Mountain, June Mountain, Big Bear Mountain Resort and Snow Valley
in California; Stratton Mountain and Sugarbush Resort in Vermont;
Snowshoe Mountain in West Virginia; Tremblant in Quebec and Blue
Mountain in Ontario, Canada; Crystal Mountain in Washington;
Schweitzer in Idaho; Deer Valley Resort and Solitude Mountain
Resort in Utah; and CMH Heli-Skiing & Summer Adventures in
British Columbia. Also included in the portfolio are Alpine
Aerotech, a worldwide helicopter support and maintenance service
center in British Columbia, Canada, Aspenware, the ski industry
leader in technology services and e-commerce, and Ski Butlers, the
global leader in ski and snowboard rental delivery. For more
information, please visit www.alterramtn.co.
About Deer Valley Resort
Deer Valley Resort in Park City, Utah, revolutionized the ski
industry by providing the first-class service one would receive at
a five-star hotel. The ski-only resort currently offers 21
chairlifts, 103 ski runs, six bowls, 300 annual inches of powder,
2,026 acres of alpine skiing, limited lift ticket sales, numerous
restaurants, three elegant day lodges, hundreds of luxury
accommodations and a renowned Ski School and Children’s Center. In
August 2023, Deer Valley announced “Expanded Excellence”, a
significant resort transformation, which will extend the skiable
area to a total of 5,726 acres, add a new resort gateway and
village, reimagine the Snow Park Base Area and revitalize existing
mountain facilities. Deer Valley is honored to be ranked as the
United States’ Best Ski Resort by the World Ski Awards for 11
consecutive years.
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Amelie Bruzat The Ashima Group amelie@theashimagroup.com