CG Life Forms Strategic Communications Group to Integrate Corporate, Scientific and Medical Communications and Social Media Services
July 02 2024 - 8:00AM
Business Wire
Biopharma communications leader Karen Sharma
joins CG Life as Senior Vice President, enhancing expertise in
helping precision medicine companies connect with business,
clinical, research, and patient audiences
CG Life, the science-first, tech-enabled marketing and
communications partner to precision medicine and life science
companies, has formalized the agency’s public relations and social
media teams and capabilities into a Strategic Communications
Group to support its clients in more dynamic and integrated
ways. The move comes as a culmination of the successful integration
of the recently acquired public relations agency Berry &
Company.
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Karen Sharma, CG Life Senior Vice
President of Public Relations (Photo: Business Wire)
“Our Strategic Communications Group is uniquely positioned to
help companies in the rare disease and precision medicine spaces
use their stories and science to make an impact,” said CG Life CEO
David Ormesher. “Because we focus on a deep understanding of
both the science and those touched by science, our teams can create
highly personalized experiences powered by technology to create
meaningful engagement, build strong brands and brand value, and
ultimately help to drive positive patient outcomes.”
Longstanding CG Life managing partner Erik Clausen leads
the group, which features centers of excellence in the areas of
scientific, medical, and corporate communications, as well as
social media. In addition, the group offers deep expertise in
patient advocacy initiatives and includes a multi-disciplinary
business and crisis communications advisory team providing senior
counsel to C-suites.
“Emerging pharma faces unprecedented complexity on the path to
commercialization and must overcome many challenges to lift the
patients they serve,” said Clausen, Strategic Communications Group
managing director. “Through smart, coordinated planning, it’s
possible for these companies to communicate strategically and
simultaneously to corporate, clinical, and research stakeholders
throughout pre-clinical and commercial stages.”
With this move, CG Life also recently welcomed Boston-based
Karen Sharma as Senior Vice President of Public Relations.
She brings to the role more than 20 years of public relations,
corporate, and crisis communications experience in life science and
healthcare. Previously, Sharma served as Managing Partner of
MacDougall Advisors, a premier public relations and business
advisory firm serving biopharma.
“The decision to join the CG Life team was a very easy one. I’ve
long held a deep respect for this agency team, and I know that the
respect has been mutual,” said Sharma. “Becoming a part of such a
talented and enthusiastic team that is passionate about both the
science and the art of storytelling is a joy. Our group will
benefit clients by shaping and delivering their insights,
innovations, and breakthroughs to the audiences that need to learn
about them most.”
About CG Life
For more than two decades, CG Life has provided integrated
marketing solutions to companies leading the way in therapeutics,
medical devices, diagnostics, and research tools and services.
Committed to the profound impact of science on everyday lives, CG
Life blends scientific understanding, strategic imagination, and
digital innovation to guide clients through the biggest leaps they
make. Visit cglife.com to learn more.
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Liz Robinson CG Life lrobinson@cglife.com