NEW
YORK, July 1, 2024 /PRNewswire/ -- WHP
Global, a leading brand management firm, announced a long-term
licensing agreement with FFI Global to expand the
G-STAR brand offering in the children's apparel market. This
partnership will leverage FFI Global's expertise and extensive
market reach to introduce a fresh new line of innovative children's
clothing under the G-STAR name.
G-STAR, renowned for its pioneering approach to denim, will now
cater to a younger generation by offering a range of
fashion-forward, and durable clothing options for kids. This new
collection will feature jeans, t-shirts, jackets, and
accessories, all designed with the same commitment to quality and
sustainability that has defined the brand. The focus will be on
creating garments that are not only stylish and durable, but also
comfortable for active children.
Lynn Flynn, EVP Fashion Vertical at WHP Global, which
owns the G-STAR brand said "We are thrilled to partner with FFI
Global to strengthen G-STAR's presence in the children's market.
This strategic partnership allows us to tap into one of the fastest
growing demographics and offer high-quality, fashionable solutions
to the next generation of consumers."
Anupam Kothari, Chairman of
FFI Group added: "We are excited to join forces with WHP
Global and the G-STAR brand. Our expertise in children's apparel
and wide distribution network, combined with G-STAR's innovative
design and commitment to sustainability, will create a powerful
offering for young customers and their parents."
Continuing G-STAR's commitment to sustainability, the kids'
lines will incorporate sustainable materials including organic
cotton and recycled fabrics, aligning with the growing consumer
demand for responsible fashion.
The new G-STAR kids' collection is set to launch in early 2025
and will be available throughout Europe, Australia, South
Africa, Canada and
the United States.
ABOUT G-STAR
G-STAR is dedicated to the cloth, the
craft and the culture of denim since 1989. It has a unique position
as a progressive denim brand, creating the future of denim. G-STAR
is driven by creativity, constantly turning ideas into denim, while
consistently following their own distinctive path.
The premium denim brand operates worldwide with a focus on
the United States, Europe, Japan
and South Africa.
ABOUT WHP GLOBAL
WHP Global is a leading
New York based firm that acquires
global consumer brands and invests in high-growth distribution
channels including digital commerce platforms and global expansion.
WHP owns a portfolio of consumer brands that collectively generate
over USD $7 billion in global retail
sales. The company also owns WHP+, a turnkey direct to consumer
digital e-commerce platform, and WHP SOLUTIONS, a sourcing agency
based in Asia. For more
information, please visit www.whp-global.com.
ABOUT FFI GLOBAL
Based in Vicenza, a fashion hub in
Northeast Italy, FFI Global SRL
has been a leader in providing end-to-end solutions for brands for
more than 35 years. The company is dedicated to delivering
exceptional value and fostering sustainable growth with innovative,
fashion-forward products throughout Europe and North
America. FFI Global SRL continues to thrive, establishing
new benchmarks for success in the global marketplace. For more
information, please visit www.ffi-global.com.
Media Contacts:
WHP Global
Jaime
Cassavechia
379856@email4pr.com
+1 (646) 701-7041
FFI Global SRL
Giulia
Stefani
379856@email4pr.com
+393453687931
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SOURCE WHP Global