SAN
CARLOS, Calif., June 26,
2024 /PRNewswire/ -- Innervate, the dynamic
customer experience company, today announced enhancements to
features of its customer data platform (CDP) app suite with
real-time customer segmentation, dynamic product recommendations
and buyer journey orchestration — all powered by artificial
intelligence (AI).
Innervate's CDP app suite is a full-featured, high-performance
real-time customer data platform that provides valuable insights
into data received internally or externally, enabling configuration
and manipulation for trafficking, personalization and reporting
purposes. With Experience Connect, Innervate's unique
connector architecture that seamlessly connects with first- and
third-party data sources, both user and product information becomes
available for content targeting, decisioning and reporting.
"These new features allow Innervate clients to use real-time
data to build guided interactive user experiences, delivering
substantial value to both users and businesses by enabling instant
engagement with consumers upon encountering the content,"
Serge Ioffe, co-founder and CTO at
Innervate, said. "This is another example of Innervate's ability to
orchestrate CX across any channel effortlessly."
Innervate's CDP excels at real-time data and decisioning that
leads to incredible performance. Now, Innervate's CDP app suite
offers several powerful capabilities, including:
- Customer AI: This next-generation CRM and CDP creates a
"digital twin" of all known and unknown customers for personalized
recommendations and next-best actions in the buyer's journey.
- AI Segmentation: AI-powered customer segmentation uses
AI to categorize customers into distinct groups based on various
attributes and behaviors. This approach leverages machine learning
algorithms, data analytics and often large datasets to identify
patterns and insights that traditional methods might miss.
- Recommendation engine: This offers real-time AI-driven
recommendations to customers on the best content and products.
- Customer Journey Orchestration: This enables the
one-on-one personalized interaction to pick up where it left off.
As the consumer moves from one interaction to another across
channels, their personalization and experience choices remain
consistent.
- Behavioral Query Language: This makes decisions in real
time based on past behaviors and empowers users to define unlimited
custom audience attributes using a flexible, powerful query
language. These attributes can be used to define audiences, enhance
audience segmentation and target users based upon behavior.
While CDPs are typically offered only as a stand-alone point
tool, Innervate's CDP application suite is natively
integrated — and offered without additional fees — allowing
for a tighter integration between audience behavior, segmentation,
CX delivery and analytics all in real time. For more information,
visit www.innervate.com.
ABOUT INNERVATE
Innervate, the dynamic customer
experience company, delivers a plug-and-play solution that allows
organizations to orchestrate unlimited CX use cases seamlessly
across any channel, using their existing systems and teams. With
Innervate's dynamic customer experience orchestration, it's simple
to get started, simple to scale and simple to succeed. Customers
get modern CX use cases to market faster with Innervate's open
network architecture that easily connects systems and data sources
without requiring coding. Organizations quickly innovate unlimited
CX use cases across channels, using existing systems, data sources
and teams. Ultimately, customers grow a portfolio of dynamic CX use
cases enriched by the data and systems they've already invested in
and networked. Welcome to the era of plug-and-play CX.
Innervate.com.
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SOURCE Innervate