WASHINGTON, June 25,
2024 /PRNewswire/ -- In our scroll and skim culture,
visuals make or break whether a reader engages with your content.
But we don't all have a graphic design professional on staff to
help create compelling images on deadline. If you're a journalist
or communication professional looking to build your design skills,
get a head start with our beginner course for designing visuals
when it's not usually part of your job.
Beth Francesco, the National
Press Club Journalism Institute's executive director, will share
best practices for creating visuals, regardless of your hands-on
design experience. We'll work through specific exercises during the
program, so plan to walk away inspired and with at least one design
you can use right away. Tickets are $25 for this training, which will take place at
noon ET on Friday, July 26.
Register now for this 90-minute Zoom workshop, which will
cover:
- Free digital tools you have at your fingertips to make quick
work of visuals (social cards, call-outs, infographics, short
videos, and more)
- Rules of thumb to guide your decisions on fonts, colors, and
images
- Exercises to help you develop your design thinking
During the program, we'll draw the names of five attendees, who
will receive a free, 30-minute design consultation with Beth.
About Beth Francesco
Francesco is the executive director for the National Press Club
Journalism Institute. She stumbled upon her love of design during
her first journalism job. (Of note: Design wasn't what she'd signed
up for!) She quickly fell for the creative and problem-solving
aspects of the work, and she now enjoys making design concepts
accessible to those who don't consider it their primary role.
Throughout her career in academia, nonprofits and newsrooms, Beth
has created educational programs and experiences for journalists at
all stages of their careers. Email Beth at bfrancesco@press.org, or
connect with her on LinkedIn.
About the National Press Club Journalism Institute
The National Press Club Journalism Institute promotes an engaged
global citizenry through an independent and free press, and equips
journalists with skills and standards to inform the public in ways
that inspire a more representative democracy. As the non-profit
affiliate of the National Press Club, the Institute powers
journalism in the public interest.
The Institute depends on grants, foundation funds, and
contributions from individuals like you. Your donation today allows
the Institute to offer the majority of its programming at no
cost.
Contact: Beth Francesco,
executive director, bfrancesco@press.org
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SOURCE National Press Club Journalism Institute