ASAPP Named a Leader in Digital Customer Interaction Solutions by Top Independent Research Firm
June 20 2024 - 2:10PM
Business Wire
Research firm calls ASAPP “this market’s
undisputed leader in AI-led innovation”
ASAPP, a provider of contact center AI software, has been named
a Leader by Forrester in The Forrester Wave™: Digital Customer
Interaction Solutions, Q2 2024.
The Forrester report, which cited ASAPP as “this market’s
undisputed leader in AI-led innovation,” evaluated the 11 most
significant providers of digital customer interaction solutions
against 34 criteria.
The ASAPP Messaging solution received the highest possible
scores across 16 criteria, including innovation, adoption, and
pricing and transparency.
According to the Forrester report, “ASAPP has built a strong
reputation through its deep AI research and contributions to the AI
research community. With the rise of genAI, ASAPP has confidently
asserted its vision as ‘generative AI for contact centers.’ Its
solutions lead the market in innovation, and Forrester has
previously applauded ASAPP’s commitment to user research, which is
instrumental in driving adoption.”
The report gives this conclusion to readers: “ASAPP is the right
choice for large enterprises seeking a strong partner with a
combination of market-leading AI and deep expertise in digital
messaging operations.”
ASAPP Messaging is an AI-native digital contact center solution
for customer experience. It includes both customer-facing chat
technology and technology to support chat agents. It also enables
deep insights with integrated out-of-the-box dashboards, analytics
via structured data, and easy transcript exploration via a search
and filtering feature.
“We founded ASAPP based on a fierce commitment to the user
experience and a world-class AI research team,” said Gustavo
Sapoznik, ASAPP’s founder and CEO. “Since our founding, we’ve
remained exclusively focused on giving contact centers an
alternative that finally solves their top challenge of driving
digital adoption, while simultaneously improving customer
satisfaction and increasing agent productivity.”
The Forrester report explains why digital customer interaction
solutions are so critical for contact centers today: “Businesses
have long dreamed of a single platform that streamlines operations,
unifies analytics, and simplifies procurement. Customers want
seamless continuity across the multiple digital channels that they
flip between throughout the day. But until now, ‘omnichannel’
solutions have focused primarily on back-end integration. Enter a
set of DCIS vendors that are reimagining contact center operations
in a way that respects the strengths and limitations of digital
channels and also recognizes how customers use them today.”
Download The Forrester Wave™: Digital Customer Interaction
Solutions, Q2 2024 here.
Learn more about ASAPP Messaging here.
About ASAPP
ASAPP is a research-focused artificial intelligence cloud
provider founded in 2014 with the mission of elevating human
performance through the power of generative AI. Its comprehensive
suite of native AI cloud applications helps contact centers
transform the customer experience by improving automation,
increasing agent productivity, and uncovering deep business
insights. The company, which is backed by more than 60 patents and
a who’s who leadership team of tech luminaries, has helped some of
the largest enterprises in the world transform their customer
experience and drive economic impact by solving their most complex
data problems. ASAPP is a winner of Business Intelligence Group’s
2023 AI Excellence Award and was named among Inc. Magazine’s 2023
Best Workplaces. To learn more about ASAPP, visit
www.asapp.com.
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Media: Christine Holley 804.986.7184
info@skopos-consulting.com www.asapp.com