IVECO on the road with Metallica for the M72 Tour in Eur
May 23 2024 - 9:00AM
IVECO on the road with Metallica for the M72 Tour in Eur
Turin, 23rd May 2024. IVECO, the brand of Iveco
Group N.V. (EXM: IVG) that designs, manufactures and markets light,
medium and heavy commercial vehicles, is delivering on its
partnership with the legendary Metallica for the European leg of
the band’s M72 World Tour.
As Metallica gears up to thrill fans across
Europe, IVECO is ready to support the tour through eco-friendly
transport solutions, trucker engagement initiatives and projects
for giving back to the local communities. The tour will stop in
nine European cities from May to July: Munich, Milan, Vienna,
Helsinki, Copenhagen, Oslo, Clisson, Warsaw and Madrid. The
partnership was unveiled in November 2024 during the launch of
IVECO’s renewed 2024 full range of vehicles, with the official
product launch video featuring the song “It's Electric” as
performed by Metallica.
SUSTAINABLE FLEET LOGISTICS
Ground transport for the European leg of the Metallica M72 Tour
will be enhanced with an IVECO multi-energy fleet to support the
band in reducing its environmental impact as it moves its equipment
and production gear between venues. The convoy will include 10
IVECO S-Way heavy-duty Liquefied Natural Gas (LNG) vehicles and 4
IVECO S-Way trucks powered by renewable diesel. The use of these
low-carbon fuels that are available today at scale will contribute
to reducing the CO2 emission impact of the Tour on the road.
Additional logistics support will be provided by
a complementary convoy of 2 electric IVECO S-eWay vehicles (the
first electric-born heavy-duty truck fully manufactured by IVECO),
2 IVECO S-Way LNG trucks and 1 IVECO S-Way truck powered by
renewable diesel. An IVECO S-eWay Fuel Cell Electric Vehicle will
join the fleet in Spain for the final dates of the tour. The IVECO
fleet for Metallica is fully connected and remotely monitored 24/7
through the brand’s Customer Uptime Centre.
For the refuelling of the vehicles along the
routes to the concert venues, IVECO will leverage its partnership
with Shell. The energy company’s network of filling stations will
supply low-carbon fuels to enable the vehicles to achieve a
low-emission transport journey in an extension of the ongoing
agreement with IVECO for the joint development of low-carbon and
highly efficient energy solutions. Carbon credits will be purchased
by Shell for the calculated well-to-wheel CO2 equivalent emissions
that could not be avoided or reduced through the utilisation of
renewable fuels.
LOW-IMPACT SHUTTLE BUSESThe
crew shuttle service to concert venues throughout the European tour
will be provided by IVECO BUS, the urban, intercity and tourist bus
brand of Iveco Group. Two eDaily electric minibuses and a renewable
diesel-compatible Evadys coach will be used in the different
cities, ensuring that the staff move about sustainably and
comfortably.
SPECIAL EDITION M72 LIVERY
Iveco Group’s Centro Stile designed a special edition livery for
the entire fleet, taking inspiration from the colours featured on
Metallica's 72 Seasons album, which centres on the formative first
18 years of life, or 72 seasons, that are full of growth and
evolution. The trucks are painted black with a bright yellow
finish, and the front grille proudly displays the iconic Metallica
logo. An additional Metallica special series, limited to 72
high-end heavy-duty trucks with exclusive outfitting, will hit the
market in the second half of the year.
TRUCK DRIVERS TOP OF MINDAt the
core of all IVECO does are truck drivers, including in its
partnership with Metallica, and initiatives are planned to
celebrate their special role. On specific routes, a journalist or
vlogger will be on board to document the journey from venue to
venue, giving visibility to the fundamental work of truckers. A
unique contest will encourage drivers of any vehicle brand to
submit videos of themselves performing to Metallica music for a
chance to win concert tickets and other prizes. Finally, the MY
METALLICA TRUCK digital tool will offer fans a Metallica-themed
background that can be personalised with their photograph for
sharing on social media.
IVECO VILLAGE At the nine
concert venues guests will be invited to IVECO VILLAGE, an area
dedicated to fans where a heavy-duty electric IVECO truck will be
on display. Within the area there will also be an IVECO motorhome
customised with the distinguishable M72 livery and a photo
opportunity with the front grille of an IVECO S-Way heavy-duty
truck decorated in Metallica 72 Seasons colours.
COMMUNITY CONTRIBUTIONSAmong
the strongest links between IVECO and Metallica is a commitment to
social responsibility. Equal donations will be made at each tour
stop to local organisations by both the brand and the band through
Metallica's All Within My Hands Foundation. These contributions
will be delivered through grants to support the fight against
hunger and provide emergency services for the homeless and
vulnerable women and children.
Gerrit Marx, Chief Executive Officer, Iveco
Group, commented: “Collaborating with Metallica, a band that not
only resonates with fans worldwide but also echoes our commitment
to environmental sustainability and social responsibility, makes
perfect sense for Iveco Group. This partnership goes above and
beyond mere logistical support; it embodies our resolve to lead the
transition towards a cleaner future in transport and advance a more
sustainable society. Metallica and Iveco Group share several core
values: a spirit of innovation, a drive for change and a commitment
to community contribution. Staying at the forefront of our
industries requires us to continually evolve and challenge
ourselves, pushing the limits of what we can achieve and constantly
seeking innovative ways to enhance our performance. This ethos we
share with Metallica motivates us to keep striving for
excellence.”
"When we first met with Iveco Group they
illustrated their vision for this project and how they aim to
change the future of transportation and carbon emissions. We
immediately knew that Metallica’s goals aligned with theirs, and
realized the huge potential of reducing CO2 emissions in heavy-duty
transport vehicles. We’ll be launching our partnership in May of
’24 when the M72 World Tour continues throughout Europe with
IVECO's electric and natural gas vehicles moving our gear from city
to city. Together we'll be able to contribute to Iveco Group’s
pledge of reaching net zero carbon emissions by the year 2040. How
incredible for us to be part of that!" commented Metallica.
Iveco Group N.V. (EXM: IVG) is
the home of unique people and brands that power your business and
mission to advance a more sustainable society. The eight brands are
each a major force in its specific business: IVECO, a pioneering
commercial vehicles brand that designs, manufactures, and markets
heavy, medium, and light-duty trucks; FPT Industrial, a global
leader in a vast array of advanced powertrain technologies in the
agriculture, construction, marine, power generation, and commercial
vehicles sectors; IVECO BUS and HEULIEZ, mass-transit and premium
bus and coach brands; IDV, for highly specialised defence and civil
protection equipment; ASTRA, a leader in large-scale heavy-duty
quarry and construction vehicles; MAGIRUS, the industry-reputed
firefighting vehicle and equipment manufacturer; and IVECO CAPITAL,
the financing arm which supports them all. Iveco Group employs more
than 36,000 people around the world and has 20 industrial sites and
31 R&D centres. Further information is available on the
Company’s website www.ivecogroup.com
Media Contacts:Francesco Polsinelli, Tel: +39
335 1776091Fabio Lepore, Tel: +39 335 7469007E-mail:
mediarelations@ivecogroup.com
- 20240523_PR_Iveco_Group_IVECO_Metallica
- IVECO GROUP N.V.
- IVECO GROUP N.V.