Redline Survey Reveals Professional Vehicle Photography Significantly Boosts Consumer Confidence and Dealership Profits
May 22 2024 - 1:07PM
Business Wire
Redline, a leader in automotive solutions, has recently
completed a comprehensive survey revealing the substantial impact
of professional vehicle photography on consumer behavior and
dealership success. According to the survey, an overwhelming 95% of
consumers believe that professional-looking photographs of vehicles
on a dealership's website significantly increase the perceived
value of the vehicles.
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Redline Survey Reveals Professional
Vehicle Photography Significantly Boosts Consumer Confidence and
Dealership Profits (Photo: Business Wire)
The survey also revealed that 87% of consumers would click the
vehicle showing a clear, well-lit, well-framed photo versus 13% of
a vehicle with a blurry, poorly lit or poorly framed photo. Also,
57% of car shoppers think a dealership featuring professional
images would need to engage in less price negotiation. This
perception indicates that high-quality images attract potential
buyers and empower dealerships to maintain their pricing integrity,
leading to improved profit margins.
Moreover, an astounding 94% of respondents expressed a
preference for clicking on professional-looking photos first when
browsing online inventories. This behavior underscores the critical
role that visual appeal plays in capturing consumer attention in a
competitive digital marketplace.
Key Findings from the Survey:
- Perceived Value: 95% of consumers believe professional
photos increase a vehicle's perceived value.
- Negotiation Leverage: 57% of car shoppers feel that
professional photos reduce the need for price negotiation.
- Initial Engagement: 94% of consumers are more likely to
click on professional-looking pictures first.
"Our survey demonstrates that professional vehicle photography
is not just about aesthetics; it directly influences consumer
trust, confidence, and ultimately, a dealership's bottom line,"
said Mike McGlade, CEO of Redline. "By investing in high-quality
images, dealerships can enhance their online presence, attract more
serious buyers, and achieve higher profit margins."
Redline surveyed 372 adults over 18 years of age, including
respondents who indicated they had performed online vehicle
shopping in the past three years. Redline's findings advocate
adopting professional photography as a standard practice within the
automotive retail industry. Clean, high-quality photos instill
trust and confidence in buyers and streamline the sales process,
leading to more efficient and profitable transactions. To learn
more about how Redline can help a dealership with their
photography, visit www.redlineadvantage.com
About Redline
Redline is a leading photo, video and data collection company
specializing in the automotive industry. We understand that better
data, crisp photos and clear videos Drive ROI. You can rely on the
Redline team to inspect/merchandise your product to ensure the
utmost confidence from the end-user. To learn more visit
www.redlineadvantage.com
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Patrick Mendoza, mendozap@aristoscomms.com