Pioneer in artificial intelligence for CWM
unveils new Work Intelligence® features to power sophisticated
workflows
Please replace the graphic with the accompanying corrected
graphic.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20240522624744/en/
Wrike Levels Up in AI; Deepens Commitment
to Vision and Roadmap (Graphic: Business Wire)
The release reads:
WRIKE LEVELS UP IN AI; DEEPENS COMMITMENT TO
VISION AND ROADMAP
Pioneer in artificial intelligence for CWM
unveils new Work Intelligence® features to power sophisticated
workflows
Wrike, the most intelligent work management platform, today
announced the availability of new generative AI (GenAI) features in
its Work Intelligence® solution. Powered by an industry-leading AI
and automation engine based on human and artificial intelligence,
Wrike offers the most sophisticated work management data model in
the industry, allowing users to work with confidence knowing
they’re getting the most accurate insights to do their best
work.
Since August 2023, AI adoption on the Wrike platform has been on
a steep upward trajectory. More than 16% of Wrike users have
enabled AI-powered features, which exceeds the average rate of AI
usage by more than 10%.
“We believe that AI is key to overcoming the daily grind that
stifles the flow of work and can enable humans to drive more
impactful outcomes,” says Alexey Korotich, CPO, Wrike. “In 2023, we
announced plans to expand our Work Intelligence solution with the
introduction of content generation and editing powered by AI. We
are thrilled to deliver on this promise by bringing solutions to
our customers who are tasked with increasing efficiency every day,
and looking to AI to help eliminate or automate repetitive tasks.
Even better, these features are powered by our industry-leading
data model, which leverages historical data from tasks, projects,
and workflows to surface insights, identify patterns, and detect
risk factors to help organizations focus on their most impactful
work.”
What’s new in Wrike?
New GenAI features in Wrike build on the AI-powered automation
and prediction capabilities already at customers' fingertips to
unlock a new level of productivity-enhancing power.
Wrike’s new GenAI features include:
- AI summary: Quickly obtain essential information in long
discussions with AI-generated summaries.
- AI content creation: Generate briefs, plans, and ideas
effortlessly — and construct on-message descriptions from scratch,
tailoring them to match brand and personal voice.
- AI content editing: Change the tone or length of text,
as well as check spelling and translate copy.
Customers, including the creative team at Window Nation, a
leading provider of high-quality windows, are already experiencing
the benefits of integrating Wrike's GenAI features into their
existing workflow.
“Starting with AI-generated copy for low-stakes work gives me a
foundation to work from, saves time, and alleviates bottlenecks,”
says De Lisa Patterson, Creative Director, Window Nation. “It also
offers a bit of an insurance policy, especially considering
concerns about burnout on the team. If our copywriter is
unavailable, things can still keep moving forward.”
Additional Work Intelligence features already available to
customers include:
- AI automations: Identifies patterns based on user
actions and provides recommendations, such as automating repeatable
items or starting an approval.
- AI search: Quickly search and find items, assets, tools,
help articles, templates, and more just like your favorite search
engine.
- AI risk prediction: Automatically assesses a project’s
potential for success, raises red flags, and recommends adjustments
to improve project planning and increase the chance of timely
completion.
- AI mobile: Check updates, take action, and collaborate
on your mobile device. Delegate actions with mobile voice
commands.
- AI recommended tasks: Prioritize work to ensure you’re
working on the tasks that require the most attention first.
- AI action items: Translate notes into action items,
auto-create meeting notes, tasks, and more.
Wrike’s data model
Wrike’s data model – the backbone of the Work Intelligence
solution – helps organizations effectively manage work while
providing limitless possibilities for insight and workforce
efficiency. Drawing from an aggregated anonymized database built
upon over 500 billion data points and more than 100,000 work items,
the model is designed with quality, consistency, and security in
mind to help users make more informed decisions about their
work.
Wrike’s data model goes beyond structuring relationships between
tasks or projects. It models various aspects of work, including the
hierarchy of work, the taxonomy of the work domain, connections
between work and data, and the association of work with people.
It’s designed to capture fine details about how work is structured,
planned, and delivered in an entire organization, with Wrike as its
single source of truth for projects, workflows, and core business
processes.
In addition, data from other sources can be integrated to
provide the full context and better inform AI outputs. All of these
details are logically organized so AI models and algorithms can
help improve workers’ daily lives.
Wrike’s GenAI features are powered by Microsoft Azure OpenAI
Service. Partnering with a prominent AI service provider allows
Wrike to bring industry-leading coding and language models to the
platform, paired with enterprise-grade security and legal
frameworks. Wrike’s Work Intelligence solution is also backed by a
rigorously enforced ethics policy.
“It's not enough to offer AI tools that support your workflow –
it's about closing the loop between human intelligence and AI to
deliver a solution that is powered by the work teams are already
(and have been) doing, rather than replacing them,” says Korotich.
“Our solution is rooted in 15+ years of project data and seven
years of investment in AI, ML, and automation. This is where we
really deliver for customers. We are using our own intelligence –
ethically and securely sourced data points around how our customers
are using the platform to build and better their workflows – to
power our AI model."
Wrike’s AI vision
Since 2017, Wrike has invested in leveraging AI, ML, and
automation to develop intelligent capabilities that free teams up
to focus on their most important work.
“We are pioneers in AI for the collaborative work management
industry, but it doesn’t stop with the features announced today,”
says Thomas Scott, CEO, Wrike. “We are committed to continued
innovation and harnessing the full power of AI to drive
productivity and efficiency for organizations worldwide.”
Wrike’s vision is to leverage AI to eliminate or automate
repetitive, mundane tasks, improving productivity and well-being
for individuals and driving more impactful outcomes for businesses.
By engineering artificial intelligence and automation features with
humans in mind, Wrike frees workers from tedious, yet necessary,
tasks that delay time-to-market and allows them to focus on the fun
stuff – work that has an impact on the bottom line and employee
happiness.
Learn more about Wrike's vision for AI here.
About Wrike
Wrike is the most powerful work management platform. Built for
teams and organizations looking to collaborate, create, and exceed
every day, Wrike brings everyone and all work into a single place
to remove complexity, increase productivity, and free people up to
focus on their most purposeful work. With unmatched power,
versatility, and intuitiveness, Wrike is the only work management
solution an organization will ever need to scale, optimize, and
move fast in a competitive world. More than 20,000 happy customers
power their future and come together in Wrike, including Estée
Lauder, Hootsuite, Nielsen, Ogilvy, Siemens, and Tiffany & Co.
For more information, visit www.wrike.com.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240522624744/en/
Jessica Garcia Senior Manager, Communications
jessica.garcia@team.wrike.com