REDDING, Calif., May 22, 2024 /PRNewswire/ -- According to a new
market research report titled, 'English Language Learning
Market by Methodology (Blended Learning, Offline
Learning, Online Learning), Learning Mode, Age Group, End User
(Individual Learners, Educational Institutes, Government Bodies,
Corporate Learners), and Geography—Global Forecasts to
2031,' the global English language learning market is
expected to reach $88.1 billion by
2031, at a CAGR of 11.1% from 2024 to 2031.
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English language learning nowadays has become a necessity to
sustain a competitive world. The digitalization of the education
industry has added to multiple digital learning platforms that
offer English language learning techniques and practices. Learning
English has numerous advantages, not only for personal development
but also for professional growth. Vendors are focusing on offering
English language learning solutions that can provide easy and
effective communication, enhance the teaching and individual
learning experience, and help overcome learning obstacles.
The growth in this market is driven by the rising importance of
English in business & professional areas, increasing
investments in start-ups & small companies teaching English,
and the minimal cost of English language learning apps. However,
reluctance to accept English as a primary communication tool in
some countries may restrain the growth of this market. The
increasing spending on the education sector and transnational
education (TNE) is expected to create market growth opportunities.
However, the dearth of trained professionals to teach English is a
major challenge for the players operating in this market.
The English language learning market is segmented by methodology
(blended learning, offline learning, online learning), learning
mode (self-learning apps and applications, tutoring), age group
(<13 years, 13–17 years, 18-20 years, 21-30 years, 31-40 years,
> 40 years), and end user (individual learners, educational
institutes, government bodies, and corporate learners). The study
also evaluates industry competitors and analyzes the market at the
regional and country levels.
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Based on methodology, in 2024, the
blended learning segment is estimated to account for the largest
share of 52.4% of the English language learning market.
However, the online learning segment is projected to register
the highest CAGR during the forecast period due to the increasing
user base for mobile phones, increasing demand for easily
accessible and affordable online language learning programs,
growing E-learning Market, globalization, and growing need for
communication across borders, minimal platform price of online
language learning applications, the increasing budget allocations,
and investments for E-learning programs.
Based on learning mode, in 2024, the tutoring
segment is estimated to account for the largest share of the
English language learning market. This is mainly attributed to the
increasing need for personalized and flexible one-to-one language
learning experiences, growing investment in e-learning tools and
technologies to enhance the teaching experience, and increasing
demand for cost-effective programs to address the knowledge gap in
students. However, the self-learning apps and applications
segment is projected to register the highest CAGR during the
forecast period.
Based on age group, the global English language learning
market is segmented into <13 years, 13-17 years, 18-20 years,
21- 30 years, 31-40 years, and >40 years. In 2024, the 13-17
years segment is expected to account for the largest share of
28.1% of the English language learning market. The large
market share of this segment is attributed to the increasing
digitization of public schools, the rising number of English
learners, the significant increase in smartphone users, the
increasing demand for kids' learning apps, the rising preference
for interactive and engaging learning experiences, and increasing
need for immersive and practical language practice.
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However, the 18-20 years segment is projected to register the
highest CAGR during the forecast period. The growing need for
language skills to work and collaborate across borders, the need to
enhance employability and competitiveness in future job
opportunities, the need to enhance business communication, and the
rising demand for language training for various organizations are
expected to support the growth of this segment.
Based on end user, in 2024, the individual learners
segment is estimated to account for the largest share of the
English language learning market. The segment is estimated to
contribute a revenue of USD 18.6
billion in 2024. The growing adoption of smart devices
coupled with faster internet penetration, the increasing need for
transmission of live content on the internet for better brand
engagement and student reach, and the surging social media
platforms are expected to drive the segment growth in the coming
years. Also, the increase in mobile phone user base, the high
number of established language learning sites, and the consistent
launch of mobile apps at reasonable prices by key players are the
other factors contributing to the high growth of the segment.
Based on geography, in 2024, Asia-Pacific is
estimated to account for the largest share of 54% of the
English language learning market. The Asia-Pacific English language
learning market is estimated to be worth USD 22.7 billion in 2024. The large market
share of this region is attributed to the growing need to improve
communication across borders, increasing access to language
learning platforms, rising investments in online language learning
start-ups & small companies, and increasing government
initiatives towards digitizing education. Also, the high adoption
of digital technologies in educational facilities, high education
expenditure in the region, various schemes launched for supporting
the digitization in education, and increasing disposable income
leading to the penetration of the Internet are the other factors
contributing to the high growth of the APAC English language
learning market.
The report also includes an extensive assessment of the key
growth strategies adopted by the leading market participants
between 2022 and 2024. The English Language Learning Market is
consolidated and dominated by a few major players, namely
Cambridge University Press (U.K.), New
Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company
(U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.),
Berlitz Corporation (U.S.), Busuu Ltd (U.K.), Babbel GmbH
(Germany), Linguistica 360, Inc.
(U.S.), Mondly (Romania), ELSA
Corp. (U.S.), FluentU (A part of Enux Education Limited)
(China), Memrise Inc. (U.K.),
Mango Languages (U.S.), Rosetta Stone Ltd. (A part of IXL Learning,
Inc.) (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.),
and Open Education LLC (U.S.).
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Scope of the report:
English Language Learning Market Assessment—by
Methodology
- Blended Learning
- Offline Learning
- Online Learning
English Language Learning Market Assessment—by
Learning Mode
- Self-learning Apps and Applications
- Tutoring
- One-on-One Learning
- Group Learning
English Language Learning Market Assessment—by Age
Group
- <18 Years
- 18–20 years
- 21–30 years
- 31–40 years
- >40 years
English Language Learning Market Assessment—by End
User
- Individual Learners
- Educational Institutes
- Government Bodies
- Corporate Learners
English Language Learning Market Assessment—by
Geography
- North America
- Europe
- Germany
- U.K.
- France
- Italy
- Spain
- Russia
- Poland
- Netherlands
- Belgium
- Sweden
- Austria
- Switzerland
- Finland
- Norway
- Turkey
- Ireland
- Luxembourg
- Rest of Europe
- Asia-Pacific
- China
- Japan
- South Korea
- India
- Indonesia
- Australia & New Zealand
- Taiwan
- Hong Kong
- Singapore
- Malaysia
- Vietnam
- Rest of Asia-Pacific
- Latin America
- Brazil
- Mexico
- Rest of Latin America
- Middle East & Africa
- UAE
- Saudi Arabia
- Rest of the Middle East &
Africa
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Related Report:
Online Language Learning Market- Global Opportunity
Analysis and Industry Forecast (2022-2030)
Europe Online Language Learning Market- Global
Opportunity Analysis and Industry Forecast (2022-2030)
North America Online Language Learning Market- Global
Opportunity Analysis and Industry Forecast (2022-2030)
Asia-Pacific Online Language Learning Market- Global
Opportunity Analysis and Industry Forecast (2022-2030)
Language Learning Market- Global Opportunity Analysis
and Industry Forecast (2022-2030)
Related Blogs:
Rising Importance of English in Business and
Professional Areas Supporting Market Growth
Top 10 Companies in English Language Learning
Market
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