- Appointment Underscores Company’s Commitment to U.S. Market
Expansion
- Expansion Comes on the Heels of Planned Singapore Commercial
Launch Later This Year
- Company Also Adds Dean Banks, Former President and CEO of Tyson
Foods, to Board of Directors
Meatable, the innovative food tech company on a mission to
deliver cultivated meat at scale, today announced the appointment
of Jeff (“Trip”) Tripician as CEO, effective June 17. Mr. Tripician
succeeds current CEO and co-founder Krijn de Nood, who will
continue to serve on the Board of Directors.
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Meatable appoints U.S.-based meat
industry veteran Jeff (“Trip”) Tripician as new CEO (Photo:
Business Wire)
Mr. Tripician, an industry veteran with more than 25 years of
experience in the organic and natural meat industry in the U.S.,
will lead Meatable as it prioritizes U.S. market expansion. This
expansion will come on the heels of Meatable’s planned commercial
launch in Singapore later this year, which is critical for the
Company’s long term strategy to offer cultivated meat in the
broader Asian market.
“I am thrilled to welcome Trip to Meatable as he is incredibly
well qualified to lead us into this very exciting and important
phase of growth for the Company,” said Cees de Jong, Chairman of
the Board of Directors at Meatable. “With our launch in Asia
planned for the fall, the next critical part of Meatable’s growth
strategy is to drive expansion into the U.S., and we believe that
Trip’s long and successful experience in the organic and natural
meat industry will be invaluable in helping Meatable achieve those
global commercialization and growth goals. We look forward to his
immediate impact as we take Meatable to new heights in Asia, the
U.S. and beyond.”
De Jong added, “I want to thank Krijn for establishing Meatable
as the leader in cultivated pork and the innovator it is today.
Krijn has always agreed that at this stage of the Company’s
evolution, it is important for us to have a leader in the critical
U.S. market and relocating was not an option for him. However, I
look forward to continuing to work with him and receive his
valuable contributions as a member of the Board of Directors. We
are exceedingly grateful for his continued leadership and
guidance.”
Mr. Tripician most recently served as CEO of Grass Fed Foods and
prior to that, as President of Perdue Premium Meat Company. He also
brings extensive experience across the U.S. meat market, with deep
expertise in the U.S. supply chain, marketing of sustainable meat
products, fundraising and M&A.
At Grass Fed Foods, he orchestrated a successful merger between
Teton Waters Ranch and SunFed Ranch, which positioned the company
as the foremost regeneratively-focused Grass Fed Beef platform in
the U.S. During his time at Perdue Premium Meat Company, he
spearheaded the company's growth in premium meat brands such as
Niman Ranch, Coleman Natural, and Sioux- Preme. Notably, he oversaw
the acquisition and integration of Panorama Organic Grass-Fed Meats
and Alexander & Hornung.
“Meatable is a one-of-kind food tech innovator with patented
technology that can produce real and delicious meat at
unprecedented speed, allowing product to be produced at lower costs
than any other player in the industry,” said Mr. Tripician. “With
global population growth stressing the world’s ability to meet
accelerating demand for sustainable proteins, Meatable is
positioned to lead the industry in a paradigm shift that will
address key global issues including climate change, water use, soil
quality, humane animal care, food security, and, importantly,
consumer acceptance - delivering an affordable and remarkable
eating experience that could change the world.”
Mr. Tripician continued, “Our global supply chain as it stands
is not able to feed eight billion people without destroying the
environment. Throughout history, technology has helped many
industries evolve and solve significant challenges in
transportation, medicine, communications and food. We expect
cultivated meat to do the same, as an alternate solution to help
feed a hungry world sustainably. The meat industry should be at the
forefront of this initiative through innovation, and Meatable will
play a major role in driving this meaningful change.”
Krijn de Nood, current CEO, and co-founder, said: “I am
incredibly proud of the team and their accomplishments since I
founded Meatable in 2018. We turned a vision and a dream into some
of the most important and impressive technology in the cultivated
food industry. Our insights and efforts led to a fundraise of a
$100 million from strategic investors, including more than any
company in our industry last year. As a result, Meatable can now
deliver tasty meat in only four days, well ahead of the rest of the
market, and the company is on track to launch in Singapore this
year before expanding to the Unites States. I am proud to be able
to hand off leadership at Meatable to Trip with a strong
foundation, with a promising future ready to take on the next phase
of its growth journey.”
As part of its commitment to its U.S. market entry, Meatable
also announced the appointment of food and biotechnology veteran
Dean Banks, former President and CEO of Tyson Foods, to its Board
of Directors.
Mr. de Jong added: “Dean is an exceptional leader with a proven
track record in successfully leading major food companies through
every stage of their evolution. His experience in the food and
technology industries and his deep understanding of the food supply
chain will be invaluable to us as we develop and execute upon our
growth plans.”
Mr. Banks is currently the CEO-Partner of Flagship Pioneering, a
leading biotechnology company, and CEO of Indigo Ag, the leading
carbon program for farmers and buyers. Previously, he was a member
of the leadership team at X (an Alphabet company, formerly known as
Google [X]), where he led moonshot projects across multiple
industries including sustainable food. Throughout his career he has
held numerous leadership and entrepreneurial roles across the food,
agriculture, technology and life sciences industries.
“Meatable has enormous potential to disrupt the cultivated meat
space with its unique approach to product development and
commercialization,” said Mr. Banks. “I look forward to leveraging
my expertise in food, technology, and biology to work with Jeff and
the rest of the Board to help Meatable gear up for its launch in
the U.S.”
Mr. Banks is the latest addition to Meatable’s highly
experienced Board of Directors, which consists of seasoned food and
technology executives with significant expertise in the Asian, U.S.
and European markets.
About Meatable: Headquartered in the Netherlands,
Meatable is an innovative food technology company, aiming to
deliver, at scale, cultivated meat that looks like, tastes like,
and has the nutritional profile of traditional meat because it is
real meat. Meatable’s goal is to satisfy the world’s appetite for
meat without harming people, animals or the planet. Its process
centers around the use of pluripotent stem cells with patented
opti-ox™ technology, which enables cells to multiply and
differentiate into mature muscle and fat cells – the key
ingredients for real, delicious meat. This breakthrough technology
allows cells to be differentiated in only four days, the fastest
process in the world, and enables Meatable to produce meat rapidly,
sustainably and cost-effectively.
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version on businesswire.com: https://www.businesswire.com/news/home/20240522001501/en/
Media: Michael Wolfe, ICR MeatablePR@icrinc.com