Wonderful® Pistachios Named “Official Snack” of Combo Breaker 2024 Video Game Festival and Tournament Series
May 14 2024 - 12:00PM
Wonderful® Pistachios, America’s number one snack nut, has been
named the “Official Snack” of Combo Breaker (“CB”) – the second
largest video game convention and tournament series in the U.S.
dedicated to competitive fighting games. Wonderful Pistachios will
engage with an estimated 7,000 in-person attendees and additional
online viewers to build awareness of the brand’s No Shells
varieties, including its new No Shells Jalapeño Lime flavor, which
are a perfect, guilt-free snack to stay fueled while enjoying
esports and video games.
Held annually since 2015 in the greater Chicago area during
Memorial Day Weekend, this year’s event will take place at the
Renaissance Schaumburg Convention Center Hotel from May 24-26,
2024. Players and fans can visit the Wonderful Pistachios booth to
enjoy sampling of No Shells flavors, capture photo-worthy moments
featuring a pistachio costume, and enter a giveaway to receive a
one-year supply of pistachios. Video game fans tuning in to CB
through the Twitch livestreams will enjoy Wonderful Pistachios’
humorous No Shells advertisements featuring Sheldon the
tortoise.
The 2023 U.S. Video Game Industry report by Entertainment
Software Association (ESA) revealed that the number of Americans
playing video games is strong at 65%, with about 212 million weekly
players, and encompasses players across all demographics including
gender, race, ethnicity and age, making esports/gaming an appealing
audience for Wonderful Pistachios.
“ComboBreaker is at the heart of the grassroots gaming community
with a dynamic and diverse crowd, which is a perfect fit for our
brand.” said Diana Salsa, vice president of marketing at Wonderful
Pistachios. “Just as each gamer brings their own unique style to
the competition, our assortment of pistachios provides a perfect
match for every taste preference and allows consumers to snack
healthy without having to sacrifice flavors or fun.”
According to a report by MRI Simmons, more than 80% of esports
fans reported that they eat or drink while watching competitive
gaming. Wonderful Pistachios, combined with the great variety of
flavors, offer protein, fiber and unsaturated fats for a trio of
nutrients that may help keep snackers feeling fuller for longer, a
beneficial combination for longer gaming sessions.
For more information visit WonderfulPistachios.com, or Get
Crackin’ with @wonderfulpistachios on Instagram, TikTok and
Facebook.
About Wonderful Pistachios Wonderful
Pistachios, America's #1 Nut, is available in six In-Shell
varieties and eight No Shells varieties for a perfect guilt-free
snack. Made by the world's largest integrated pistachio processor
and marketer located in California's Central Valley, Wonderful
Pistachios are Non-GMO Project Verified, providing a smart, healthy
choice for consumers around the world. Wonderful Pistachios can be
found in stores globally and online. For more information about
Wonderful Pistachios, please visit wonderfulpistachios.com, or
follow Wonderful Pistachios on Facebook, Instagram and TikTok. To
learn more about The Wonderful Company’s corporate social
responsibility impact, visit csr.wonderful.com.
About COMBO BREAKER LLCCOMBO BREAKER is a
community-driven conventions, shows, and apparel brand dedicated to
competitive fighting games. Established in 2015 by the Hadou and
Gaming Generations, COMBO BREAKER has grown into an international
brand name for fighting game fans from all corners of the genre.
Each year COMBO BREAKER celebrates open brackets, player
camaraderie, screen printed t-shirts, and one of the most
passionate communities competitive gaming has to offer.
PR ContactsWonderful
PistachiospistachiosPR@wonderful.com
Photos accompanying this announcement are available
at:https://www.globenewswire.com/NewsRoom/AttachmentNg/14693f1a-0b67-4b97-a3b6-d25321b89636https://www.globenewswire.com/NewsRoom/AttachmentNg/572c54c5-1c95-4a92-b2ca-9c35325a3607