Fans of the iconic Slurpee® drink and Tetris®
game can score exclusive merchandise by shopping at participating
stores and on 7Collection.com
IRVING,
Texas, May 1, 2024 /PRNewswire/ -- Two of
America's most iconic brands are coming together for an epic
collaboration. 7-Eleven, Inc. and The Tetris Company have teamed up
to celebrate the 40th anniversary of the beloved Tetris®
game, inviting customers to visit their nearby 7-Eleven®,
Speedway® and Stripes® store to snack….and
stack.
Beginning today, customers across the U.S. who purchase
participating products via 7Rewards®, Speedy
Rewards® or 7NOW® Delivery will
have a chance to win one of 20,000 limited edition Tetris handheld
gaming devices shaped like 7-Eleven's iconic frozen beverage, the
Slurpee drink.* The bespoke handheld devices, designed and
manufactured by My Arcade®, celebrate the legacy of Tetris in the
form of the world's most recognizable frozen beverage.
7-Eleven has also unveiled limited edition co-branded
merchandise including retro t-shirts, hoodies, hats, stickers,
keychains and totes – all available on the retailer's online
merchandise store, 7Collection. A limited quantity of gaming
devices will also be available for purchase.
"We know our customers are passionate gaming enthusiasts who
also appreciate a healthy dose of nostalgia – making this
collaboration with Tetris a perfect fit," said Marissa Jarratt, Executive Vice President, Chief
Marketing & Sustainability Officer. "We're excited to bring
fans of these iconic brands a unique, one-of-a-kind way to play the
classic arcade game they love."
"As we mark the milestone 40th anniversary of Tetris, we are
excited to announce our partnership with 7-Eleven, another iconic
brand beloved across generations," said Maya Rogers, CEO of Tetris. "This collaboration
celebrates our spirit of innovation and delivers fans with a new,
fun way to experience Tetris."
Loyalty members who want even more chances to win can score 7
extra entries by purchasing fan-favorite items like Slurpee drinks,
Big Gulp® and Big Bite® hot dogs, as well as any variety of
Red Bull, including Energy Drink,
Sugarfree, and the new Red Bull Summer Edition Caruba Elderflower.
See the full list of participating products here.
Become a loyalty member by downloading the 7-Eleven or Speedway
apps from the App Store or Google Play or by visiting
7Rewards.com or SpeedyRewards.com.
*NO PURCH NEC. Ends 6/25/24 at
11:59:59 pm ET. For US residents 16+
(minors need parental consent). Odds of winning vary by # of
eligible entries. Sponsor: 7-Eleven, Inc. See full Rules (+free
entry methods) at https://bit.ly/P3-24.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name in the U.S.
convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises
and/or licenses more than 13,000 stores in the U.S. and
Canada. In addition to
7-Eleven® stores, 7-Eleven, Inc. operates and franchises
Speedway®, Stripes®, Laredo Taco
Company® and Raise the
Roost® Chicken and Biscuits locations. Known
for its iconic brands such as Slurpee®, Big
Bite® and Big Gulp®, 7-Eleven has
expanded into high-quality sandwiches, salads, side dishes, cut
fruit and protein boxes, as well as pizza, chicken wings and mini
beef tacos. 7-Eleven offers customers industry-leading private
brand products at outstanding value. Customers can earn and redeem
points on various items in stores nationwide through its
7Rewards® and Speedy
Rewards® loyalty programs with more than 80 million
members, place an order in the 7NOW® delivery app
in over 95% of the convenience retailer's footprint, or rely on
7-Eleven for other convenient services. Find out more online
at www.7-eleven.com.
About the Tetris® Brand
The Tetris® brand is one of the leading and most
distinctive video game brands and franchises in the world.
Celebrating its 40th Anniversary in 2024, the brand continues to be
loved globally by people of all ages and all cultures. Billions of
Tetris games are played online every year, and over 520
million units have been sold worldwide. The Tetris brand's global
licensee network includes major video game publishers, including
Nintendo and Sega, as well as many partners in
electronics, toys and games, apparel, accessories, entertainment
and more. Tetris Holding, LLC, is the owner of Tetris rights
worldwide, and The Tetris Company, Inc. is its exclusive licensee.
For the latest information about the Tetris brand and Tetris
products, please visit www.tetris.com.
Become a fan of Tetris on Facebook (@Tetris) and follow
Tetris on X (@Tetris_Official) and Instagram
(@Tetris_Official). Learn more about the history of the game
by watching the Apple Original Film "Tetris" now streaming on Apple
TV+.
CONTACT: 7-Eleven, Inc.
Corporate
Communications
media@7-11.com
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SOURCE 7-Eleven, Inc.