EMMAUS,
Pa., April 18, 2024 /PRNewswire/ -- The Fortune
500-owned industrial gas supplier and manufacturer Universal
Industrial Gases (UIG) will partner with Altitude Marketing to
launch a reinvigorated brand awareness and lead generation
strategy, launching in the second quarter of 2024.
The Bethlehem-based corporation
builds, owns, and operates on-site air separation systems that
generate nitrogen, oxygen, and other essential gases for
large manufacturing plants across a diverse range of
industries, including for example energy, chemicals, food,
healthcare, and metals. These "over-the-fence" or on-site
production arrangements enable UIG to produce and deliver products
to customers at scale, offering lower costs and more stable pricing
compared to alternative sourcing methods. Acquired in 2019 by
America's largest steel manufacturer, Nucor, UIG aims to grow its
client base by strategically targeting emerging industries.
"UIG's vision is to bring our customers a unique value by
combining our top-tier capabilities with Nucor's long-term
partnering culture. UIG has achieved significant success by
building world scale systems at Nucor facilities and also seeks to
establish itself as a reputable name in the industrial gas
industry," UIG President Kevin Baker
said. "We want UIG to be the first name that comes to mind when
people think of unique approaches to industrial gas supply and the
first to come up when people search online. With Altitude's
technical team bringing over 20 years of manufacturing experience,
we are confident that we can build powerful brand awareness and
translate that into meaningful long-term partnerships for UIG."
By combining UIG's subject matter expertise and authority
with Altitude's two decades of technical marketing experience
in manufacturing, Altitude will craft an effective integrated
marketing strategy. This comprehensive plan will encompass all
elements of the marketing mix including digital. These concerted
efforts will not only enhance UIG's visibility in the industrial
gas sector but also create a pipeline of qualified leads for their
team.
"UIG's forward-thinking approach to industrial gases and
equipment supply and global footprint aligns seamlessly with
Altitude's mission to drive innovation and excellence in the
manufacturing sector," said Altitude Marketing CEO Andrew Stanten. "UIG works with the best
all around the world – and they sought the best in an agency
partner. After an exhaustive search, we are thrilled Altitude
was selected as UIG's agency of record and look forward to this
partnership."
Media Contact:
Ziera Soda
ziera@altitudemarketing.com
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SOURCE Altitude Marketing