L'Oréal, the world leader in cosmetics, announced today that it has been recognized by the Ethisphere Institute, the leading business ethics think-tank, as one of its 2012 World's Most Ethical Companies(1).

This is the third time that L'Oréal has been recognized for promoting the highest of ethical standards.

"L'Oréal is honoured to be once again nominated as one of the "World's Most Ethical Companies." It is a wonderful recognition of the level of commitment of our employees worldwide. This award reinforces our conviction that long-term business success is built on high ethical standards and a genuine engagement with the community at large. A company with strong values is a company you can trust and trust is the biggest asset a company can have," said Emmanuel Lulin, Group Director of Ethics at L'Oréal.

"A strong ethical foundation is a competitive advantage, and L'Oréal recognizes the important role corporate responsibility plays in improving its bottom line," said Alex Brigham, Executive Director of the Ethisphere Institute. "As more and more organizations strive for this honour each year, L'Oréal's inclusion as a World's Most Ethical Company for 2012 demonstrates its industry-leading commitment to ethics and dedication to integrity."

Ethics at L'Oréal

L'Oréal's ethics programme is proactive and supports the Group's growth. In 2000, L'Oréal was one of the first companies in France to establish a Code of Business Ethics and to appoint, in 2007, a dedicated Group Director of Ethics. In 2008, L'Oréal CEO Jean-Paul Agon received the prestigious Stanley C. Pace Leadership in Ethics Award. L'Oréal is a signatory of the UN Global Compact since 2003. For more information on ethics at L'Oréal: http://www.loreal.com/_en/_ww/html/our-company/ethics.aspx

Ethisphere Institute and the WME rankings

The research-based Ethisphere® Institute is a leading international think-tank dedicated to the creation, advancement and sharing of best practices in business ethics, corporate social responsibility, anti-corruption and sustainability. This is the sixth year Ethisphere has published the WME rankings.

The 2012 list features companies in more than three dozen industries, including 40 companies headquartered outside the United States. Read about the methodology and view the complete list of the 2012 World's Most Ethical Companies at www.ethisphere.com/wme. More information on the Ethisphere Institute can be found at www.ethisphere.com

About L'Oréal L'Oréal, the world's leading cosmetics company, has catered to all forms of beauty in the world for over 100 years and has built an unrivalled portfolio of 23 international, diverse and complementary brands. With sales amounting to 20.3 billion euros in 2011, L'Oréal is present in 130 countries and employs 66,600 people. Regarding sustainable development, Corporate Knights, a Global Responsible Investment Network, has selected L'Oréal for its 2012 ranking of the Global 100 Most Sustainable Corporations in the World. L'Oréal has received this distinction for the 5th consecutive year. www.loreal.com

(1) Published each year since 2007, the methodology for the WME ranking includes reviewing codes of ethics, litigation and regulatory infraction histories; evaluating the investment in innovation and sustainable business practices; looking at activities designed to improve corporate citizenship; and studying nominations from senior executives, industry peers, suppliers and customers.

Media contact (France): L'Oréal Laura Lovasik 33 (0) 1 47 56 76 77 Email Contact Media contact (US): L'Oréal USA Rebecca Caruso 212-984-4894 Email Contact