Cynosure Launches New Smartlipo Website for Laser Lipolysis Patients
January 14 2010 - 8:30AM
PR Newswire (US)
Consumer Information and Education Portal for Smartlipo, which was
Recently Named Top Body Contouring Choice of 2009 by American
Health & Beauty WESTFORD, Mass., Jan. 14 /PRNewswire-FirstCall/
-- Cynosure, Inc. (NASDAQ: CYNO), developer of the award-winning
Smartlipo LaserBodySculpting procedure for minimally invasive
removal of fat, today announced the launch of
http://www.smartlipocynosure.com/, a web portal designed for
patients. As the official Smartlipo website,
http://www.smartlipocynosure.com/ is aimed at helping consumers to
find answers to frequently asked questions about the procedure,
hear patient testimonials, see before-and-after photos and find
qualified Smartlipo physicians in their area. "Consumers who are
evaluating ways to remove unwanted fat are faced with a variety of
choices and technologies," said Travis Lee, Cynosure's Vice
President of Global Marketing. "The new website is part of our
strategic focus to educate consumers about the benefits of
Smartlipo as an effective, efficient solution to permanently
destroy fat cells and sculpt the body. In addition, the site will
spotlight the new treatment indications that are evolving with this
technology." "At the same time, we are helping to support our
customers, by expanding our presence on the Internet and a variety
of social media channels, and making it easy for consumers to
locate a nearby Smartlipo practitioner," Lee continued. "We
encourage prospective patients who are considering laser lipolysis
to visit the new site to learn more about the patient experiences
and scientific data that have helped to make Smartlipo American
Health & Beauty's most requested choice for body contouring in
2009." In October 2009, Cynosure introduced the Smartlipo Triplex,
the world's first laser lipolysis solution featuring three
wavelengths that combine to deliver high-powered fat absorption and
tissue tightening through tissue coagulation. Equipped with a 1440
nm wavelength and Cynosure's proprietary MultiPlex technology,
Smartlipo Triplex combines the benefits of three wavelengths in one
laser output. The workstation efficiently liquefies fat, which is
then aspirated through a cannula, and tightens skin through
collagen remodeling. "The Smartlipo suite of workstations is ideal
to treat a broad range of patients, from those unable to achieve
the desired results through diet and exercise to those with larger
areas of fat," said Barry DiBernardo, M.D., Medical Director of New
Jersey Plastic Surgery in Montclair, N.J. "Whether you are
targeting the abdomen, arms, legs or face and neck, the intelligent
energy delivery system integrated into the Smartlipo workstation
ensures the optimum combination of wavelengths in the right
sequence for specific skin types and goals. Patients have an array
of euphemisms for their unwanted fat. Regardless of whether they
refer to it as "love handles," "bat wings," "muffin tops" or
"saddlebags," we believe getting rid of the extra adipose tissue
improves their physical well being. With Smartlipo, patients can
achieve great results with minimal downtime and less pain than
traditional liposuction." About Cynosure, Inc. Cynosure, Inc.
develops and markets aesthetic treatment systems that are used by
physicians and other practitioners to perform non-invasive and
minimally invasive procedures to remove hair, treat vascular and
pigmented lesions, rejuvenate the skin, liquefy and remove unwanted
fat through laser lipolysis and temporarily reduce the appearance
of cellulite. Cynosure's products include a broad range of laser
and other light-based energy sources, including Alexandrite, pulse
dye, Nd:YAG and diode lasers, as well as intense pulsed light.
Cynosure was founded in 1991. For corporate or product information,
contact Cynosure at 800-886-2966, or visit
http://www.cynosure.com/. Contact: Scott Solomon Vice President
Sharon Merrill Associates, Inc. 617-542-5300 DATASOURCE: Cynosure,
Inc. CONTACT: Scott Solomon, Vice President of Sharon Merrill
Associates, Inc., +1-617-542-5300, Web Site:
http://www.cynosure.com/
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