Newron Sport (PINKSHEETS: NSPT) is pleased to announce that it will be appearing on Canada's TVA morning national broadcast on Saturday, May 8, 2010.

The broadcast focuses on how the Newron skate system absorbs imperfections and provides the inline skate user with a smooth glide and unique safety features. The broadcast will also feature the different models available from major brands like Rollerblade.

Mr. Robert Ritondo, President of Newron Sport, stated, "It is very exciting that we will be compared to industry leaders like Rollerblade. The response we got in the past after our appearance on the Morning Show Salut Bonjour was overwhelming. This appearance will help consumers understand our technology. Viewers will then see our cutting-edge skate system is really exceptional and incomparable to the competition."

The Rollerblade name is a registered trademark owned by Nordica, part of the Tecnica Group of Trevignano, Treviso, Italy.

About TVA Group Inc.

TVA Group Inc. was founded in 1960 under the name Télé-Métropole Inc. Today, it is the largest private producer and broadcaster of French-language entertainment, news and public affairs programming in the Americas.

The TVA network has been on the air since February 19, 1961. Today, it dominates the French-language television market in Canada. On September 8, 1998, TVA launched its first specialty channel, Le Canal Nouvelles TVA (LCN), a 24-hour all-news station that uses unique technology to permanently display sports results, weather forecasts, stock quotes, lottery results and headlines. LCN has Canada's first fully digital newsroom.

About Newron Sport

Newron's patented tandem device is a unique product that focuses on both recreational use and enhancing sports performance by allowing the enjoyment of inline skating on hard and rough surfaces without the vibrations and loss of balance because of surface imperfections as the Newron skate system absorbs these imperfections and provides the inline skate user the feel of a smooth glide, stride and maneuverability of an ice skate, all while offering the user a safer and more efficient braking system than the conventional inline skates.

The Newron inline skates is intended both to help prevent injury and to improve athletic performance via its confidence enhancing attributes among inline skate sports participants. The Newron inline skate seeks to foster the enjoyment of sports by people of all ages.

Safe Harbor

Statements about the Company's future expectations and all other statements in this press release other than historical facts, are "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and as that term is defined in the Private Securities Litigation Reform Act of 1995. The Company intends that such forward-looking statements be subject to the safe harbors created thereby. The above information contains information relating to the Company that is based on the beliefs of the Company and/or its management as well as assumptions made by and information currently available to the Company or its management. When used in this document, the words "anticipate," "estimate," "expect," "intend," "plans," "projects," and similar expressions, as they relate to the Company or its management, are intended to identify forward-looking statements. Such statements reflect the current view of the Company regarding future events and are subject to certain risks, uncertainties and assumptions, including the risks and uncertainties noted. Should one or more of these risks or uncertainties materialize, or should underlying assumptions prove to be incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected, intended or projected. In each instance, forward-looking information should be considered in light of the accompanying meaningful cautionary statements herein. Factors that could cause results to differ include, but are not limited to, successful performance of internal plans, the impact of competitive services and pricing and general economic risks and uncertainties.

Contact: Newron Sport Investor Relations Phone Number: (973) 351-3868