Level 5 Beverage Company, Inc., a Minerco Resources, Inc. Company, Enters into Exclusive Distribution Agreement with Avanzar ...
July 29 2013 - 10:15AM
Business Wire
Minerco Resources, Inc. (OTCQB: MINE) (the “Company”), a
progressive developer, producer and provider of worldwide
commodities solutions, announced today that the company’s
subsidiary, Level 5 Beverage Company, Inc. (“Level 5”), has entered
into an Exclusive Territory Distribution Agreement with Avanzar
Sales and Distribution, LLC.
The Exclusive Territory as defined in the Distribution Agreement
includes: The Counties of Los Angeles County, Riverside County, San
Bernardino County, Orange County, San Diego County, and Imperial
County in the State of California, in their entireties; and the
Counties of Maricopa County, Pinal County, and Pima County in the
State of Arizona, in their entireties.
Avanzar Sales and Distribution is a world class brand incubation
house which specializes in working with early stage, fast moving
consumer good brands to develop and implement sales and
distribution strategies. Avanzar has a national representation
reach and maintains a regional in house Direct Store Delivery (DSD)
operation servicing the Southern California and Arizona markets.
Avanzar’s management team has worked with several major beverage
brands over the past 20 years in their retail marketing and
distribution efforts. These brands include Pepsi, Red Bull, Nestle,
Fuze, Izze, Honest Tea, Muscle Milk, Vitamin Water, Function, Voss
Water and Calypso Lemonade. Most recently, Avanzar placed Street
King Energy Shot in key sales channels throughout Southern
California.
Bill Juarez, President of Avanzar, said, “We are extremely
excited by our partnership with Level 5 and its entire product line
and looking forward to supporting them in the future as they build,
what we believe, will be an important and expanding brand for years
to come."
As previously released, Power Brands Consulting, LLC (“Power
Brands”) helped Level 5 formulate the product line, helped design
the label and brand and is actively managing the branding,
production, marketing, sales and distribution for Level 5’s new
healthy and functional product lineup; starting with RISE – The
Coffee Drinkers’ Choice.
Darin Ezra, the CEO of Power Brands, stated, “The agreement
between Level 5 and Avanzar is an amazing development for Level 5
beverages. Bill Juarez is one of the top beverage distribution
experts in America and his whole team at Avanzar are world class
beverage industry executives.”
John Powers, the CEO of the company said, "We are completely
focused on launching our Level 5 product lines, starting with RISE
– The Coffee Drinkers’ Choice. We are very excited and fortunate to
have such veteran and dynamic partners in Power Brands and now
Avanzar Distribution. Southern California is one of the largest
population bases and consumer markets in the country. Additionally,
the region contains the largest percentage of natural food and
beverage consumers in North America. The launch of our initial
Level 5 product is set. We are also looking forward to the
innovative next generation of Level 5 beverages in the near future.
Stay tuned for operational and product updates as they happen. As
always, we will keep our shareholders and consumers informed as we
launch Level 5.
Safe Harbor Statement
This release contains forward-looking statements within the
meaning of Section 27A of the Securities Act of 1933 and Section
21E of the Securities Act of 1934 that are based upon current
expectations or beliefs, as well as a number of assumptions about
future events. Although we believe that the expectations and
assumptions upon which they are based are reasonable, we can give
no assurance that such expectations and assumptions will prove to
have been correct. Some of these uncertainties include, without
limitation, the company's ability to perform under existing
contracts or to procure future contracts. The reader is cautioned
not to put undue reliance on these forward-looking statements, as
these statements are subject to numerous factors and uncertainties,
including without limitation, successful implementation of our
business strategy and competition, any of which may cause actual
results to differ materially from those described in the
statements. We undertake no obligation and do not intend to update,
revise or otherwise publicly release any revisions to these
forward-looking statements to reflect events or circumstances after
the date hereof or to reflect the occurrence of any unanticipated
events. Although we believe that our expectations are based on
reasonable assumptions, we can give no assurance that our
expectations will materialize. Many factors could cause actual
results to differ materially from our forward-looking
statements.
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