Itronics Announces That Market Need for Its Breakthrough GOLD'n GRO Guardian Deer Repellent May Be 10 Times Greater Than Anti...
August 26 2013 - 9:15AM
Marketwired
Itronics Inc. (PINKSHEETS: ITRO) wholly-owned subsidiary, Itronics
Metallurgical, Inc., is resuming field testing of its breakthrough
GOLD'n GRO Guardian Deer Repellent fertilizer. The fertilizer
provides systemic protection for plants from foraging deer while at
the same time improving plant health through fertilization.
The U.S. Center for Disease Control (CDC) recently issued a
report stating that more than 300,000 new cases of Lyme disease are
occurring annually in the United States, up from 21,000 cases
reported in 2007. It is a 10 times increase from the 30,000 cases
per year that the CDC had been recently reporting. "Because of the
increasingly rapid spread of Lyme disease by deer ticks and black
legged ticks, and the potential great expense and difficulty of
treating Lyme disease, reduction of deer foraging in suburban yards
is a desirable method of reducing the spread of deer ticks to
humans," said Dr. John Whitney, Itronics President.
Lyme disease, if not treated early, can lead to severe and
chronic health problems. The cost to the United States is estimated
at $30 billion annually. A report issued in "Contingencies," an
actuarial publication, estimated that the average per patient cost
of Lyme disease, including treatment, diagnosis, and lost wages, is
more than $60,000 per year per patient. Adjusted for inflation to
2013 dollars, this cost increases to almost $100,000 per patient
per year. Since Lyme disease is not readily diagnosed, and if not
identified right away the health impact can take years to overcome,
the national cost is potentially staggering.
Deer damage to people and property in the United States is also
very costly. In a report issued by Cornell University, it was
estimated that the annual damage exceeds $2 billion. The damage
categories and amounts were $1 billion in car damage, more than
$100 million to agricultural crops, $750 million in damage to the
timber industry, and more than $250 million in damage to
metropolitan households, mainly to landscape plantings. The annual
cost adjusted for inflation to 2013 dollars exceeds $3 billion.
The Company's development of GOLD'n GRO Guardian was driven by
the need to solve a severe urban problem, deer foraging in people's
yards. Deer destroy suburban landscapes and spread Lyme disease by
transporting deer ticks and black legged ticks, the primary
carriers of Lyme disease and related ailments. Reduction of deer
foraging in urban yards reduces the potential for human contact
with the deer ticks, which get into family lawns and shrubs and are
transported by family pets to their owners. The GOLD'n GRO product
does not harm the deer.
In December 2008 the Company obtained a provisional biopesticide
registration for GOLD'n GRO Guardian from the Federal Environmental
Protection Agency (EPA). Under United States Environmental
Protection Agency rules, costly and extensive outside contract
laboratory testing of the GOLD'n GRO systemic repellent system for
safety in the natural environment is required before final
registration can be approved. In 2008 the Company's registration
consultants had estimated this cost to approach $1.5 million and to
meet the EPA mandated requirement would take a minimum of 3 years.
This is true even though the individual repelling ingredients have
been used safely in the human environment for more than 40 years in
America. For example, the main repelling ingredient is used in
anti-freeze throughout the United States as a bittering agent to
prevent children and pets from drinking the anti-freeze.
The recession that began in 2008 made it impossible for the
Company to obtain the funds required to pay for the research. The
market and sales development of GOLD'n GRO Guardian Deer Repellent
fertilizer was discontinued in the second half of 2009 due to the
collapse of the housing market in the United States. The state
registrations were dropped in 2010 and 2011. The registration of
the manufacturing locations has been maintained.
The U.S. housing market is improving and is expected to return
to more normal conditions over the next several years. The
Company's plan is to continue to selectively obtain field
effectiveness information in anticipation of re-starting the
registration process when the housing market regains sufficient
strength. Itronics Board of Directors has authorized management to
investigate the possibility of government grants to fund the needed
environmental research so that the Company can obtain the
registration needed before manufacturing and sale of GOLD'n GRO
Guardian can resume.
The GOLD'n GRO systemic deer repellent fertilizer technology and
manufacturing process was developed as an outgrowth of the GOLD'n
GRO advanced nutrient technology utilized in the award winning
GOLD'n GRO fertilizers and is 100 percent owned by the Company.
Itronics' technologies maximize sustainability. The Company is
using science and engineering to pursue profitable clean technology
driven growth in chelated specialty fertilizers, silver, and
related technologies and products. "Itronics as a fertilizer and
silver producer, and a large-scale iron copper gold mineral
exploration property owner is well positioned to participate in
these strong markets," said Dr. Whitney.
About Itronics:
Headquartered in Reno, Nevada, Itronics Inc. is a "Creative
Clean Technology" company that produces GOLD'n GRO liquid
fertilizers and pure silver bullion. Itronics, through its
subsidiary, Itronics Metallurgical, Inc. is the only company with a
fully permitted "Beneficial Use Photochemical, Silver, and Water
Recycling" plant in the United States that converts spent
photoliquids into pure silver and GOLD'n GRO liquid fertilizers.
The Company is developing environmentally compatible mining
technology, and is developing the Fulstone Iron Oxide Copper Gold
exploration property in Nevada.
Itronics has received numerous domestic and international awards
that recognize its ability to successfully create and implement new
environmentally clean recycling and fertilizer technologies.
The Company's environmentally friendly GOLD'n GRO liquid
fertilizers, which are extensively used in agriculture, can be used
for lawns and houseplants, and are available, along with liquid
fertilizer injectors, at the Company's "e-store" catalog at
http://goldngro.com. Its popular Silver Nevada Miner bars are
available at the Company's "e-store" catalog at
http://www.itromet.com.
VISIT OUR WEB SITE: http://www.itronics.com
("Safe Harbor" Statement under the Private Securities Litigation
Reform Act of 1995: This press release contains or may contain
forward-looking statements such as statements regarding the
Company's growth and profitability, growth strategy, liquidity and
access to public markets, operating expense reduction, and trends
in the industry in which the Company operates. The forward-looking
statements contained in this press release are also subject to
other risks and uncertainties, including those more fully described
in the Company's filings with the Securities and Exchange
Commission. The Company assumes no obligation to update these
forward-looking statements to reflect actual results, changes in
risks, uncertainties or assumptions underlying or affecting such
statements, or for prospective events that may have a retroactive
effect.)
Contact: Paul Knopick 888-795-6336
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