By Sara Sjolin, MarketWatch

LONDON (MarketWatch) -- European stocks rallied to their highest level in 41/2 years Tuesday, as investors cheered stronger-than-expected euro-zone retail sales and keyed off gains in U.S. equities, where the Dow Jones Industrial Average moved into record high territory.

The Stoxx Europe 600 index added 1.8% to 294.11, marking its highest closing level since June 2008.

The jump came as U.S. markets rallied, after the ISM services gauge jumped to the highest level in a year. See: U.S. stocks rally to lift Dow to new heights

Both European and U.S. stock markets have since New Years drifted higher, after U.S. politicians averted the immediate so-called fiscal cliff of tax hikes and spending cuts. Additionally, ultra-loose monetary policy through massive liquidity injections from central banks have boosted equity markets to close to pre-crisis levels.

On Tuesday, investors keyed also off gains in Asia, where bourses rebounded after tighter Chinese property mortgage rules sent markets lower. Shanghai stocks ended 2.3% higher. See: Stock gain lifts Dow average to 2nd highest level.

Banks were among top movers in Europe among with companies posting strong earnings. Shares of outsourcing company Serco Group PLC jumped 8.9%, after the firm reported a rise in full-year profit and lifted its dividend. See: Serco year pretax net up; dividend increased.

Deutsche Post AG put on 5.8%, after the German logistics and mailing company posted higher 2012 profit and said it expected earnings to rise in 2013. See: Deutsche Post expects higher 2013 earnings.

Euro-zone PMI and retail sales in focus

Investors were also paying close attention to European purchasing managers' indexes along with retail sales ahead of Thursday's European Central Bank policy meeting.

The Markit euro-zone PMI composite output index came in at 47.9 in February, above an earlier estimate of 47.3 but below January's reading of 48.6. See: Euro-zone final Feb. PMI shows deeper downturn.

Retail sales surprised to the upside, with the January reading for the euro zone showing a 1.2% improvement, above market expectations.

Expectations of a rate cut at Thursday's meeting have been rising in recent weeks, with some analysts seeing Tuesday's data potentially pressuring the ECB.

"In all, further signs that the downturn in the euro zone is slowing come as a relief. But with activity remaining very weak, particularly outside Germany, the ECB will remain under pressure to implement further support policies this week and beyond," said Jennifer McKeown, senior European economist at Capital Economics.

Data from the U.K. showed the services purchasing-managers index posted the fastest rise in activity for five months, while business confidence hit a nine-month high. The upbeat data, however, should be seen in the light of weak manufacturing data released last week, with pressure remaining on the Bank of England to boost the economy at its Thursday meeting.

Minutes from the latest meeting showed three out of the nine members voted for an increase in the bank's asset purchase program, raising expectations that it would soon act.

"The U.K. services PMI was relief rather than celebration. There is no doubt that there'll be more [quantitative easing] in the U.K., maybe this or next month. It's just whether two more guys approve. I would like to think that they would buy other things than gilts, maybe loans from the banks to encourage lending," said Alastair Winter, chief economist at Daniel Stewart Securities.

Movers

Among notable gainers in Europe, Standard Chartered PLC rose 3.2% in London after the bank said it is seeing good momentum so far this year. It posted an 8% rise in full-year revenue. See: Standard Chartered: Good '13 start after flat '12

Other banks were also higher, with BNP Paribas SA rising 2.9% in Paris and Banco Santander SA (SAN) adding 1.9% in Madrid, while Deutsche Bank AG (DB) put on 3.3% in Frankfurt.

The U.K.'s FTSE 100 index climbed 1.4% to 6,431.95, settling at its highest level sine January 2008. See: Serco Group rallies in upbeat U.K. market

Shares of John Wood Group PLC jumped 7.9% after the energy-services company said it would boost dividends 26%. See: John Wood year profit jumps; total payout up 26%

In Germany, shares of BMW AG picked up 2.9%. Chief Executive Norbert Reithofer said on the sidelines of the Geneva Motor Show that global sales in January and February rose about 6% to approximately 250,000 cars, the highest number ever for that period. See: BMW CEO affirms higher sales target for 2013

Germany's DAX 30 index closed 2.3% higher at 7,870.31.

And in France, shares oil major Total SA (TOT) added 2.2%, as oil prices moved higher. See: Crude-oil prices rebound from 2013 low

The CAC 40 index gained 2.1% to 3,787.19.

Outside the major indexes, shares of Roche Holding AG added 1.4%, after the drug maker obtained EU approval for its Perjeta breast cancer drug. Additionally, the firm said that Chairman Franz B. Humer won't run for re-election in 2014.

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