The TotalSocial® Measurement System Will
Measure Uplift in Consumer Conversations Stimulated by in-Theater
Advertising and Promotion
NEW BRUNSWICK, N.J. and
MONTREAL, Feb. 4, 2020 /CNW/ -- Engagement Labs Inc.
(TSXV: EL) (the "Company") announced today the start of an
innovative measurement system designed to measure consumer brand
conversations resulting from in-theater advertising and promotion
activities. The initial client is a major beverage company that has
signed for 14 months at a total contract value of CAD $105,600.
"Movie theaters provide a unique environment for brand managers
to stimulate engagement with their brands. The audience is in a
good mood, attention is readily available, and the opportunity for
creativity is substantial," said Engagement Labs CEO Ed Keller. "Movie theater marketing can be
expected to generate buzz. By measuring the brand conversations, we
can evaluate the effectiveness of our clients' marketing."
In-Theater TotalSocial® measures social data about everyday
consumer brands and ties that data back to movie-theater chains
they have recently patronized to watch first-run movies. The system
also measures exposure to in-theater trailers, poster boards,
concessions, and other types of in-theater marketing.
Measuring consumer conversations is important because of
published evidence that 19% of consumer purchases can be
attributable to conversations and recommendations between
About Engagement Labs
Engagement Labs (TSXV: EL) is an
industry-leading data and analytics firm that provides social
intelligence for Fortune 500 brands and companies.
To learn more visit www.engagementlabs.com
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
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Vanessa Lontoc / Ed
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SOURCE Engagement Labs