Prestigious Journals and Public Figures Turning to Engagement
Labs for Data, Expertise
NEW BRUNSWICK, N.J. and
MONTREAL, Sept. 30, 2019 /CNW/ -- Since the launch of
Engagement Labs' (TSXV: EL) TotalSocial® platform in 2016, it has
been leading the social data and analytics space in innovation with
its unique data and methodology. Today, the Company announced that
TotalSocial this year surpassed 1,500 company and author citations
in books and academic publications including a comprehensive
article in the MIT Sloan Management Review. These citations
and the roster of Fortune 500 clients are further proof that the
marketplace and industry experts value the TotalSocial
platform.
According to Google Scholar, the most frequently cited books and
articles based on Engagement Labs data and expertise include:
- The Influentials: One
American in Ten Tells the Other 10 How to Vote, What to Eat,
and Where to Buy, Simon and Schuster, cited 611 times.
- Unleashing the Power of Word of Mouth: Creating Brand
Advocacy to Drive Growth, Journal of Advertising
Research, cited 390 times.
- Word-of-Mouth Advocacy: A New Key to Advertising
Effectiveness, Journal of Advertising Research, cited
123 times.
- The Face-to-Face Book: Why Real Relationships Rule in a
Digital Marketplace by Ed Keller
and Brad Fay, Simon and Schuster and
cited 77 times.
Publications citing the Company's expertise or data include the
NY Times, Wall Street Journal, Journal of Consumer
Marketing, Marketing Science, Proceedings of the National
Academy of Sciences, the Journal of Interactive
Advertising, and the Journal of Product & Brand
Management. The Company and TotalSocial data and
analytics are often cited by industry experts including
Hillary Clinton's bestseller "What
Happened."
"We're proud that TotalSocial has become the go-to data source
for thought leaders interested in how social influence occurs in
the consumer marketplace," said CEO Ed
Keller. "We've made our data and expertise accessible to the
academic community, and public figures."
About Engagement Labs
Engagement Labs (TSXV: EL) is an
industry-leading data and analytics firm that provides social
intelligence for Fortune 500 brands and companies.
To learn more visit www.engagementlabs.com
Neither the TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in policies of the TSX Venture
Exchange) accepts responsibility for the adequacy or accuracy of
this release.
For media inquiries please contact:
Vanessa Lontoc / Ed
Keller, CEO
Engagement Labs
vanessa.lontoc@engagementlabs.com /
ed.keller@engagementlabs.com
SOURCE Engagement Labs