Kantar taps Engagement Labs as partner to bring innovative
social intelligence and analytics to UK marketplace
NEW BRUNSWICK, N.J. and
MONTREAL, Oct. 9, 2018 /CNW/ -- Engagement Labs Inc.
(TSXV: EL) (OTCQB: ELBSF), the industry-leading data and
analytics firm that specializes in social intelligence for leading
brands and companies, has announced a new partnership with Kantar
Analytics Practice, a unit of WPP, the £15 billion British
advertising and public relations conglomerate. The partnership
includes a multi-year licensing agreement for the exclusive rights
to sell Engagement Labs' TotalSocial® platform in the United Kingdom. Through these initiatives,
Engagement Labs will look to grow the Kantar partnership, as well
as to explore additional corporate developments deals in other
geographies in the coming months. These deals are part of the
overall growth strategy of the company to accelerate its client
base and revenues. Kantar announced of the partnership earlier
today.
Beyond the TotalSocial license agreement, Kantar and Engagement
Labs will also work together to create advanced analytics that will
be part of Kantar's growing AI toolkit (known as STAN) to help
brands understand how best to maximize the impact of their
marketing spend. Additionally, Kantar plans to use
TotalSocial data for digital targeting of consumers who are most
likely to be engaged in conversation about brands or public
issues.
The Kantar Group within WPP is the second-largest data, insight,
and consultancy company in the world, after Nielsen. The
company employs 30,000 people and works for over half of the
Fortune 500 companies, in 100 countries around the world.
Kantar entered into the partnership with Engagement Labs based on a
thorough assessment of TotalSocial and found it to be the most
innovative and highly differentiated platform in the
marketplace.
"I have long been impressed with the innovative work from the
Engagement Labs team, and find TotalSocial to be the best solution
to incorporate into Kantar Analytics' toolkit. I'm excited to be
working with Engagement Labs on behalf of Kantar and its clients,"
according to Matt Dodd, Managing
Partner of Kantar Analytics Practice. "It's important for
businesses to understand how they are discussed and represented
online but we shouldn't be blind to other data sources. Good
performance online doesn't mean that your product is the one being
talked about around the kitchen table. Brands need to build a
complete picture and this partnership will help our clients to
integrate both their online and word of mouth strategies."
"The Kantar partnership is validation of the power of the data
assets we have built and the TotalSocial platform. Partnering with
a company of the scale and reputation of Kantar is a game-changer
for Engagement Labs," said Engagement Labs CEO Ed Keller. "Kantar is one of the largest
and most prestigious market research firms in the UK, indeed the
world. They have strong existing relationships with the top
brands and companies and we are excited about growing our client
base and revenue through this partnership."
About Engagement Labs
Engagement Labs (TSXV: EL)
(OTCQB: ELBSF) is an industry-leading data and analytics firm that
provides social intelligence for Fortune 500 brands and companies.
The Company's TotalSocial® platform focuses on the entire social
ecosystem by combining powerful online (social media) and offline
(word of mouth) data with predictive analytics. Engagement Labs has
a proprietary ten-year database of unique brand, industry and
competitive intelligence, matched with its cutting-edge predictive
analytics that use machine learning and artificial intelligence to
reveal the social metrics that increase marketing ROI and top line
revenue for its diverse group of clients.
To learn more
visit www.engagementlabs.com / www.totalsocial.com.
About TotalSocial®
TotalSocial®
is a premier data and analytics platform that provides brands with
unique insights, improved marketing ROI and strategies to grow
revenue. Fueled by actionable online and offline data, TotalSocial
is the only platform that encompasses and listens to the entire
social ecosystem. TotalSocial offers unique, proprietary data about
brands, its industry and competitors. With cutting-edge
diagnostics, patent-pending predictive analytics and machine
learning, TotalSocial identifies business opportunities and
provides recommendations and a roadmap to grow revenue and achieve
business and marketing goals.
About Kantar
Kantar is one of the world's leading
data, insight and consultancy companies. Working together across
the whole spectrum of research and consulting disciplines, its
specialist brands, employing 30,000 people, provide inspirational
insights and business strategies for clients in 100 countries.
Kantar is part of WPP and its services are employed by over half of
the Fortune Top 500 companies.
For further information, please visit us at www.kantar.com
Disclaimer in regard to Forward-looking
Statements
Certain statements included herein constitute
"forward-looking statements" within the meaning of applicable
securities laws. Forward-looking statements are necessarily based
upon a number of estimates and assumptions that, while considered
reasonable by management at this time, are inherently subject to
significant business, economic and competitive uncertainties and
contingencies. Investors are cautioned not to put undue reliance on
forward-looking statements. Except as required by law, Engagement
Labs does not intend, and undertakes no obligation, to update any
forward-looking statements to reflect, in particular, new
information or future events.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
For media inquiries please contact:
Vanessa Lontoc, Marketing Director /
Ed Keller, CEO
Engagement Labs
732-846-6800
vanessa.lontoc@engagementlabs.com /
ed.keller@engagementlabs.com
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SOURCE Engagement Labs