Field Roast's Chao Creamery Expands Dairy-Free Cheese Portfolio With Five New Varieties
September 15 2020 - 8:00AM
Business Wire
Maker of #1 selling plant-based cheese item in
the US rolls out new slice flavors, plus all-new cheese blocks and
shreds, available now at more than 1,000 Walmart locations
Greenleaf Foods, SPC, owner of leading plant-based brand Field
Roast Grain Meat Co™ (“Field Roast”), announced today that its Chao
Creamery dairy-free cheese line is expanding. In addition to new
plant-based slice flavors like Smoked Original Slices and Spicy
Original Slices, Chao Creamery now delivers a Creamy Original
Block, Creamy Original Shreds and Mexican Style Blend Shreds.
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In addition to new plant-based slice
flavors like Smoked Original Slices and Spicy Original Slices, Chao
Creamery now delivers a Creamy Original Block, Creamy Original
Shreds and Mexican Style Blend Shreds. (Photo: Business Wire)
“We took the fan-favorite Chao Creamery Creamy Original and
expanded it into new flavors and forms that give consumers even
more flavor potential in the kitchen,” said Dan Curtin, President
of Greenleaf Foods. “These products are unlike anything else that
exists in the dairy-free cheese category. It’s a taste that only
Chao can deliver!”
The pace of growth in the plant-based cheese category has been
growing significantly in recent years, with a future potential of
$1.69B.1 Unlike other plant-based cheese products that mimic
popular mainstream dairy cheese flavors like cheddar, mozzarella
and American, Chao products are coconut-based and made with a
special fermented tofu ingredient that provides an unmatched
buttery, umami bite.
Field Roast’s Chao Creamery Creamy Original is the #1 selling
plant-based cheese slice variety in U.S retail, growing 30 percent
year-over-year.2 The new Chao varieties include:
- Chao Smoked Original Slices – Chao Creamery’s Smoked
Original Slices have the sharp bite and smooth texture you love in
our Creamy Original Slices with a smoky finish that will take your
next sandwich to a whole new level.
- Chao Spicy Original Slices – Chao Creamery’s Spicy
Original Slices have a hint of sharp jalapeño and a creamy texture
that melts like a dream.
- Chao Creamy Original Block – Chao Creamery’s Creamy
Original Block has a sharp, savory bite and a creamy texture,
making it a delicious addition to any meal.
- Chao Creamy Original Shreds - A tasty dairy-free
addition to any dish, hot or cold. Sprinkle onto your salad, melt
into your plant-based omelet, or just eat it straight out of the
pouch!
- Chao Mexican Style Blend Shreds – Chao Creamery's
Mexican Style Blend Shreds combine our Creamy Original and Tomato
Cayenne shreds to create a sharp, cheesy flavor with a nice kick of
spice.
In the coming weeks, the new Chao Creamy Original Shreds will
start rolling onto shelves at more than 1,000 Walmart locations and
will be available at Kehe and UNFI. Meijer, Hannaford, Food Lion
and other U.S. retailers are expected to start carrying the items
later this year, with an estimated retail price of $5.99. Prices
may vary by location.
For more information on Field Roast, visit fieldroast.com and
follow @FieldRoast on Facebook, Instagram and YouTube.
About Greenleaf Foods, SPC
Greenleaf Foods, SPC, is transforming plant-based protein with a
wide array of delicious and innovative products that satisfy
consumers interested in adding protein variety to their diets. Our
leading brands include Lightlife® (“Lightlife”) and Field Roast
Grain Meat Co.™ (“Field Roast”). Together, these brands are
delighting loyal, longtime fans and enticing new ones who never
knew plant-based protein could taste so good. The Lightlife and
Field Roast portfolios feature nearly 50 products and represent a
leading market position in the refrigerated, plant-based protein
category in the U.S. Greenleaf Foods, SPC is a wholly owned,
independent subsidiary of Maple Leaf Foods Inc. (TSX:MFI).
1 Source: IRI Total US MULO L52wks End 2/23/20, SPINS Total US
MULO+Natural|L52wks end 2/23/20
2 Source: SPINS Total US MULO+Natural L52wkd end 8/9/20
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version on businesswire.com: https://www.businesswire.com/news/home/20200915005360/en/
Nicole Pierce, nicole.pierce@edible-inc.com or 312-838-2610
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