PLANO, Texas, Aug. 24, 2021 /PRNewswire/ -- Detroit-Style
pizza is BACK at Pizza Hut for a limited time. Beginning today, Hut
Rewards® members get early access to indulge in its
cravable, caramelized-crust, glory - one day before all pizza
lovers can sink their teeth into this fan favorite starting
August 25 - and now with the option
to create your own personal recipe with up to five topping
combinations.
The recipe that took more than a year and 500+ iterations to
develop, was in such high demand when it debuted in early 2021 that
it sold out two weeks earlier than projected nationally. In
addition to creating an unprecedented spike in web searches across
the country for Detroit-Style—reaching peak popularity after
launch, based on Google Trends data—Pizza Hut's latest innovation
also stirred up huge demand in the Detroit area that was double the national
average. The launch ultimately led to Pizza Hut's best quarterly
sales results in 10 years.
Pizza Hut Detroit-Style pizza celebrates all the beloved
elements of a true Detroit-style pizza. Each pizza is
rectangular-shaped, served up with cheese all the way to the edge
creating a caramelized crust, loaded with toppings and topped with
a premium vine-ripened tomato sauce.
To make this new menu item truly unique, Pizza Hut incorporated
its own take on a few elements – such as the tomato sauce that tops
the pizza – which it tested eight different versions of before
finding the perfect taste.
"Detroit-Style was a hit from the moment it launched," said
David Graves, General Manager, Pizza
Hut. "Once it sold out, our customers have been asking for it
back. This is actually the fastest we've brought back a pizza in
over 10 years."
Detroit-Style pizza will be available exclusively for Hut
Rewards members one day early beginning August 24 and all pizza lovers can get their
hands on a thick, square slice starting August 25. For the first time, customers now have
a 'Create Your Own' option available, to customize their
Detroit-Style pizza with up to any five of their favorite toppings.
For those who enjoyed the original offerings, three bold
handcrafted recipes are back, including:
- Double Pepperoni: Twice the zest, complete with 32
slices of regular pepperoni and 48 slices of the signature Pizza
Hut Crispy Cupped Pepperoni1
- Meaty Deluxe: Loaded with bacon, Italian sausage and
Crispy Cupped Pepperoni
- Supremo: Topped with Italian sausage, red onions and
green bell peppers
Pizza Hut Detroit-Style pizza is available now at locations
nationwide for contactless delivery, carryout, curbside pickup or
the recently introduced digital order pick-up window, The Hut
Lane™.2 In April
2020, Pizza Hut expanded its contactless offerings and
became the first national pizza brand to make it easy to select
contactless curbside for online orders. To find your nearest Pizza
Hut location, click here.
About Pizza Hut®
Pizza Hut, a subsidiary of Yum! Brands, Inc. (NYSE: YUM), was
founded in 1958 in Wichita, Kan.
and operates nearly 18,000 restaurants in more than 100 countries.
With easy order options including the Pizza Hut app, mobile site,
and Amazon and Google devices, Pizza Hut is committed to providing
an easy pizza experience – from order to delivery – and has Hut
Rewards, the Pizza Hut loyalty program that offers points for every
dollar spent on food any way you order.
Now more than ever, restaurants have an important role in
helping to safely feed families. As one of the largest pizza brands
in the U.S. by store count, Pizza Hut is committed to doing its
part. To help keep team members and customers safe, customers can
get their favorite Pizza Hut pizza via three contactless offerings:
curbside pickup, delivery, or carryout.
Pizza Hut is also the proprietor of The Literacy Project, an
initiative designed to enable access, empower teachers and inspire
a lifelong love of reading. The program is rooted in the foundation
set by the Pizza Hut BOOK IT! Program, which is the longest-running
corporate supported literacy program, impacting more than 14
million students each year. Pizza Hut is the Official and Only
Pizza Sponsor of the NFL and NCAA®.
For more information about Pizza Hut, visit
www.pizzahut.com or
www.pizzahut.com/c/content/sitemap.
Contact:
Brett LeVecchio, Pizza Hut
972.338.6730 / Brett.LeVecchio@yum.com
1 80 pepperoni on Double Pepperoni
recipe spec only. Number
of pepperoni on Create-Your-Own and
other recipes will vary.
2 Not available with other deals. Max 5
toppings. Product availability, prices and participation
vary. Availability of contactless, curbside and The Hut
Lane options varies, and is not guaranteed. Delivery areas,
charges and minimums vary. Delivery charge is not a driver
tip.
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SOURCE Pizza Hut