BEIJING, Nov. 3, 2014 /PRNewswire/ -- New weekly data
released by iResearch shows that Youku App, a mobile video
application developed by China's
leading Internet television
company, Youku Tudou Inc., was the second most popular mobile app
behind WeChat in terms of time users spent on the mobile platform.
Collectively, Youku App users spent more than 3.32 billion hours,
the equivalent of 380,000 years, on the video application in the
third quarter of 2014, according to iResearch. As mobile video has
begun to engage users for similar or even longer periods of time
compared to the most popular mobile messaging apps, video viewing
has become as indispensable in the mobile Internet era as communication.
Youku attributes the advance of its app to the diversification
of its content, which is driving more traffic to Youku's
multi-screen eco-system. The second season of the original web
series Surprise has just concluded, setting records for both
an average of more than 40 million views per episode and for
accumulated total video views exceeding 650 million. Another top
original outdoor reality show On the Road, garnered 340
million video views with its second season, and top syndicated
content like the ancient Chinese fantasy Gu Jian Qi Tan (Legend of
the Ancient Sword) has received 1.9 billion views to date.
iResearch's data also reveals that Youku App has widened its #1
lead over the #2 mobile video app to currently having 1.8 times the
amount of time spent as its closest rival and growing from 1.6
times in the five weeks spanning over September and the first part
of October. Total weekly time spent on the Youku app is more than
the sum of the 2nd and 3rd ranked video apps in the week dated
September 29th through October
5th.
On a separate note, iResearch's data tracking on user behavior
across screens - iMediaMatrix, shows that in August, Youku's number
of user visits across multiple screens has exceeded 10 billion.
Youku is the first in the online video sector to reach this
milestone.
About Youku Tudou Inc.
Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company.
Its Youku and Tudou Internet television platforms enable users to
search, view and share high-quality video content quickly and
easily across multiple devices. Its Youku brand and Tudou brand are
the most recognized online video brands in China. Youku Tudou's American depositary
shares, each representing 18 of Youku Tudou's Class A ordinary
shares, are traded on the NYSE under the symbol "YOKU."
SOURCE Youku Tudou Inc.