WNS Launches Brandttitude™
March 24 2017 - 9:57AM
Business Wire
Next-gen Business Intelligence Analytics
Platform
WNS (Holdings) Limited (NYSE: WNS), a leading provider of global
Business Process Management (BPM) services, today announced the
launch of WNS Brandttitude™ - a cloud-based business intelligence
analytics platform designed to track brand performance, understand
customer behavior and perceptions, and identify buying patterns.
This state-of-the art platform provides multi-dimensional insights
across complex and disparate data sources. Brandttitude™ enables
clients to carry out exploratory data analysis, perform predictive
modeling and generate self-service analytics.
“For clients to propel their businesses forward, they must be
able to translate massive amounts of data into meaningful and
useful business intelligence. Consolidating, managing and analyzing
available information is an increasingly complex process,” said
Keshav Murugesh, WNS’ CEO. “Organizations today need a real-time
solution that leverages technology, analytics and deep domain
expertise to generate actionable and reliable business insights.
The WNS Brandttitude™ platform enables clients to better understand
their end-customers, compare themselves to key competitors, and
take smart, data-driven actions to transform their brand
performance.”
Brandttitude™ is powered by an advanced, scalable analytics
platform that integrates data from disparate sources and compares
information against a comprehensive library of KPIs configurable to
different industries. For example, for the retail and CPG
industries, the platform unifies data from market research and
surveys, retail store audits, channel data, shipment data and many
other sources.
WNS’ analytics practice currently has over 2,200 data
scientists, researchers and domain experts, providing analytics
work for more than 75 global businesses spread across verticals.
WNS provides a broad spectrum of analytics products and services
including big data, business intelligence and reporting, machine
learning, research, marketing, social media, risk, fraud, claims,
and customer relationship management. WNS has been recently
recognized with two Stevie awards for its social media analytics
platform (SocioSEER), and Interactive Data Enabled Analytics (IDEA)
suite of solutions. The WNS Analytics practice is complemented by a
robust R&D center, focused on innovation and emerging
technologies.
About WNSWNS (Holdings)
Limited (NYSE: WNS), is a leading global business process
management company. WNS offers business value to 200+ global
clients by combining operational excellence with deep domain
expertise in key industry verticals including Travel, Insurance,
Banking and Financial Services, Manufacturing, Retail and Consumer
Packaged Goods, Shipping and Logistics, Healthcare and Utilities.
WNS delivers an entire spectrum of business process management
services such as finance and accounting, customer interaction
services, technology solutions, research and analytics and industry
specific back office and front office processes. As of December 31,
2016, WNS had 32,184 professionals across 41 delivery centers
worldwide including China, Costa Rica, India, Philippines, Poland,
Romania, South Africa, Sri Lanka, United Kingdom and the United
States. For more information, visit www.wns.com.
Safe Harbor ProvisionThis
document includes information which may constitute forward-looking
statements made pursuant to the safe harbor provisions of the
Private Securities Litigation Reform Act of 1995, the accuracy of
which are necessarily subject to risks, uncertainties, and
assumptions as to future events. Factors that could cause actual
results to differ materially from those expressed or implied are
discussed in our most recent Form 20-F and other filings with the
Securities and Exchange Commission. WNS undertakes no obligation to
update or revise any forward-looking statements, whether as a
result of new information, future events, or otherwise.
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version on businesswire.com: http://www.businesswire.com/news/home/20170324005392/en/
WNS (Holdings) LimitedInvestors:David MackeyCorporate SVP -
Finance & Head of Investor Relations+1 (201)
942-6261david.mackey@wns.comorMedia:Archana RaghuramHead –
Corporate Communications+91 (22) 4095 2397archana.raghuram@wns.com;
pr@wns.com
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