Winnebago Expands Innovative Digital Customer Shopping Experience
October 05 2021 - 12:59PM
Today, Winnebago, the flagship brand of RVs and Specialty Vehicles
launched Winnebago Insider, an enhanced digital platform that
provides an insider view of the latest Winnebago product and brand
news, including new innovations, soon-to-be released models, and
service and quality enhancements. It features virtual tours of
Winnebago brand products, expert commentary about models, user
testimonials, technology spotlights, and other ‘breaking’ news.
Additionally, user-friendly shopper tools, combined with a unique
search function that lets customers search by lifestyle segments,
ensures first-time buyers can easily find the product that’s right
for them. With a first look at Winnebago news and products,
customers will always be knowledgeable about the Winnebago
community and what’s coming from their favorite models.
“Winnebago Insider marks a significant step forward in our
effort to engage with existing and prospective customers,” said
Winnebago Outdoors President Huw Bower. “RV owners and enthusiasts
have consistently asked Winnebago to deliver even more specialized
solutions to match their unique needs and interests while exploring
the outdoors. Winnebago Insider gives them the insights they crave
about our latest models and what’s on the horizon. On the other end
of the spectrum, there are many people interested in learning more
about RVing but aren’t sure where to begin or which product to
choose. Winnebago Insider provides clear and comprehensive
information to help those customers plan their next outdoor
adventure with confidence.”
Winnebago Insider delivers customers comprehensive insights
about new and existing products in a user-friendly digital platform
that is updated regularly with “breaking news,” including photos,
floorplans and user reviews. In addition, select models are brought
to life with video stories from true insiders, including Winnebago
product managers who provide expert commentary about special
features, and ambassadors such as Famagogo co-founder Peter
Holcombe, Fit RVers Steph and James and Traveling Robert, who
describe what they like most about the models.
For its debut, the platform is spotlighting six highly
anticipated models with “insider” stories ranging in length between
five and 10 minutes. They include:
- The New HIKE® 100. This towable is
built for going beyond the beaten path. It has ample storage and
extended season capabilities, making it easy to go off grid.
Smaller and lighter than any other Winnebago Towable, this new
model can even be towed behind smaller vehicles.
- The New Micro Minnie® FLX.
This compact camper is big on features and ready for wayfaring. It
is the only towable on the market that combines five new energy-
and cost-efficient technologies that enable users to enjoy time off
grid for up to five days.
- The New Roam®.
The Winnebago Roam is the first purpose-built vehicle on the market
that provides unparalleled freedom and comfort to wheelchair
users—whether at the campsite or around town.
- The New EKKO™. This
innovative Class C coach is for avid explorers seeking solitude and
adventure off-grid. The EKKO, which seats and sleeps up to four
passengers, is strategically designed for increased livability in
the footprint of a camper van. Its optional pop-top provides
additional sleeping space that’s perfect for families.
- The New Solis® Pocket. Winnebago’s most
affordable camper van, the versatile Solis Pocket lets you pursue
outdoor adventures of all kinds. Special features include a
fiberglass pop-top that comfortably sleeps two and a multi-purpose
rear annex that makes outdoor living even easier.
- The Vista®
and Sunstar®
33K. The Winnebago Vista 33K an ideal gas-powered
Class A coach for RVers of all types. Now available in five
slide-out equipped floorplans that sleep up to seven, the Vista 33K
provides the perfect answer to the call of the open road.
“One of the great things about Winnebago Insider,” said Bower,
“is that it’s accessible to everyone. Sharing in-depth information
in this way aligns with Winnebago’s broader mission to help more
people experience the beauty and wonder of the outdoors. Life is
too short not to go exploring. We make the shopping and buying
experience easier for our customers.”
About Winnebago Winnebago brand RVs have been
stitched into the fabric of the American outdoor experience for
generations. Winnebago offers legendary innovation, quality and
service across a full spectrum of towable and fifth wheel travel
trailers and motorhomes ranging from Camper Vans to luxury Class A
diesel pushers. For more information, visit www.winnebago.com.
Winnebago is a wholly owned subsidiary of Winnebago Industries
(NYSE:WGO), a manufacturer of premium outdoor lifestyle products.
For access to Winnebago Industries' investor relations material or
to add your name to an automatic email list for Company news
releases, visit http://investor.wgo.net.
Contact: Kelli
Harmsklharms@wgo.net641/590-0960
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