Today Winnebago announced the launch of the #SupportYourParks
campaign, a continuation of last year’s award-winning “On the Road
Again” campaign, to support the National Park Foundation (NPF). The
#SupportYourParks campaign builds on Winnebago’s partnership with
NPF, which aims to strengthen people’s connections to national
parks and increase outdoor equity through hands-on learning and
career opportunities in parks.
For a limited time through Aug. 31, 2021, Winnebago is giving
away 100 America the Beautiful annual passes to the national parks,
which are valid between September 2021 through September 2022. In
addition, one lucky winner will receive the grand prize—an
extraordinary experience in a Winnebago Class A motorhome, valid
for the 2022 calendar year. #SupportYourParks aims to ignite an
appreciation for the national parks’ beauty and rich history,
instill a commitment to protecting them for future generations and
inspire responsible travel to these treasured places. At the heart
of this effort is a drive to support NPF’s work and mission.
To achieve these goals, Winnebago has created a video for
#SupportYourParks featuring musician Chris Koza singing a powerful
and folksy version of the Willie Nelson classic, “On the Road
Again” against the backdrop of some of our beloved national parks.
People who follow Winnebago on Facebook, Instagram, or Twitter,
like the #SupportYourParks post, and tag a friend will be
automatically entered to win one of the park-themed prizes. In
addition, for every share of this video via these sites and YouTube
now until Aug. 31, 2021, Winnebago will donate $1 to the National
Park Foundation, up to $25,000.
The #SupportYourParks campaign builds on last year’s efforts to
join together in celebration of national parks. The 2020 “On the
Road Again” campaign called on the community to sing along to
Willie Nelson’s beloved song and use social media to share memories
of past road trips and inspire optimism and excitement for future
travel and outdoor experiences. The campaign garnered numerous
accolades. It won the American Advertising Federation’s prestigious
national ADDY award for best online/interactive campaign; Digiday’s
“Best User-Generated Content” and “Most Engaged Brand Community”
awards; and Shorty’s “Best in Automotive Industry” award.
“After a year of shut-downs, isolation and quarantines, people
are more eager than ever to hit the open road,” said Winnebago
Outdoors President Huw Bower. “Adventurers love America’s national
parks, and there’s no better way to visit them than in a Winnebago.
Through this campaign, we are not only joining together to support
the National Park Foundation, but also to inspire people to care
for our parks, so future generations can build lasting memories in
these cherished places.”
This year, as part of the partnership with NPF, Winnebago
Industries and the Winnebago Industries Foundation are supporting
service corps programs, which provide young people, ages 18-35,
with hands-on work experience in America’s national parks.
Participants learn new construction and preservation skills, while
providing parks with critical infrastructure improvements. Service
corps programs facilitate connections to the parks and provide
on-the-job training.
“The #SupportYourParks campaign is a wonderful way to sing the
parks’ praises for providing places for healing, reflection, and
adventures for all during the pandemic and beyond,” said National
Park Foundation Senior Vice President for Corporate Partnerships
Stefanie Mathew. “We are excited to continue our work with
Winnebago to create more opportunities for diverse leaders to
experience careers in the outdoors through programs such as service
corps.”
In addition, the Winnebago Industries Foundation has supported
NPF’s Open OutDoors for Kids program, which offers interactive
learning opportunities for students to experience the beauty,
history, and culture of our parks through field trips and
educational resources.
For more information about Winnebago’s #SupportYourParks
campaign, visit Winnebago.com/owners/support-your-parks.
*America the Beautiful – The National Parks and Federal
Recreation Lands Pass
About WinnebagoWinnebago
motorhomes, travel trailers and fifth wheel products are
manufactured at dedicated facilities in Iowa and Indiana. The
leading Winnebago brand of products is the most recognizable name
in the industry. Winnebago is a part of Winnebago Industries, Inc.
(NYSE: WGO), a leading U.S. manufacturer of outdoor lifestyle
products under the Winnebago, Grand Design, Newmar, and Chris-Craft
brands, which are used primarily in leisure travel and outdoor
recreation activities. Winnebago Industries has multiple facilities
in Iowa, Indiana, Minnesota, and Florida. The Company's common
stock is listed on the New York Stock Exchange and traded under the
symbol WGO. For access to Winnebago Industries' investor relations
material or to add your name to an automatic email list for Company
news releases, visit http://investor.wgo.net. The Winnebago
Industries Foundation seeks to inspire new generations of outdoor
enthusiasts, mobilize resources to reach people in need, and
support employee volunteers to build strong communities where we
work, live, and explore. We focus our community investment in three
impact areas: outdoors, access, and community. Learn more at
https://www.winnebagoind.com/responsibility/community
About the
National Park
FoundationThe National Park Foundation works to
protect wildlife and park lands, preserve history and culture,
educate and engage youth, and connect people everywhere to the
wonder of the parks. We do it in collaboration with the National
Park Service, the park partner community and with the generous
support of donors, without whom our work would not be possible. For
more information visit www.nationalparks.org.
About Chris
KozaChris Koza is a composer and performer based
in Minneapolis, Minnesota. Both solo and with his band Rogue
Valley, he has supported and shared the stage with artists such as
Brandi Carlile, Ingrid Michaelson, The Jayhawks, Neko Case,
Kathleen Edwards, Dan Wilson, Stephen Kellogg, This is the Kit, and
Tift Merrit, among others. The music Chris produces is rooted in
Americana but heeds its own spirit. Born out of folk, country,
storytelling, and rock ’n roll, Chris both honors and builds on
Americana traditions by incorporating a unique pop-music
sensibility, subtle synthesizers, rich harmonies, and imaginative
production choices. Learn more about Chris at
https://chriskoza.com/home.
Contact:Sam Jefson sjefson@winnebagoind.com
641-425-7752
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