ADDING MULTIMEDIA Unity Releases 2020 Gaming Benchmark Report, Revealing How the Pandemic Changed Player Behaviors
February 24 2021 - 10:05PM
Business Wire
COVID-19’s impact on gaming detailed across 2.8
billion users across Unity’s portfolio of solutions
Unity (NYSE: U), the world’s leading platform for creating and
operating real-time 3D (RT3D) content, today released the 2021
Gaming Report: Unity Insights from 2020 and Predicted Trends for
2021, which provides a comprehensive look at how gaming changed for
both players and creators one year into the pandemic. With more
than 2.8 billion monthly active consumers of content created or
operated with Unity solutions, this report represents the largest
dataset on COVID-19’s impact on gaming.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210224005351/en/
Key insights include:
- New content, new revenue: Creating new content to
delight and engage players should still be a top priority for game
developers. On average, large new content updates for live
multiplayer games resulted in peak concurrent user spikes of over
11%.
- Making cross-platform, multiplayer games will be key to
success: Success in 2020 was derived from experiences that
spanned all platforms, unlocking the ability for players to come
together no matter what system they owned. As we move into 2021,
96% of developers surveyed believe scalable cross platform solution
is critical to the success of a multiplayer game.
- The weekday is the new weekend: More people are now
playing games during the week: while gaming has historically been
an activity that many reserve for the weekends, the difference
between weekday and weekend gaming in 2020 increased by 52% in
weekday’s favor.
- Lockdown didn’t create a downturn for mobile games:
Mobile players are driving more revenue for game developers than
ever, with day one in-app purchase increasing at the start of
lockdown in March and maintaining throughout the year. Overall
mobile game ad revenues in 2020 grew by more than 8%, first- day
IAP purchases rose by over 50% compared to 2019.
“It’s still too early to tell if changed habits will become the
new norm once the pandemic is over, but given our understanding of
past player behavior changes, it would be surprising to see many
players revert,” said Ingrid Lestiyo, Senior VP and General
Manager, Operate Solutions, Unity. “In a year where online
entertainment content - more than ever - became the cornerstone of
social connections for so many when seeking a semblance of
normalcy, Unity Operate Solutions was there to provide reliable,
scalable solutions that helped keep the experiences connected and
players engaged. Our amazing creators are here for that reason, and
our mission is to enable them to focus on, and produce more,
content with the technology we provide. While the nature of work
may have changed for many game studios over the last year, the
tools that help to power their success continued to deliver results
that kept players happy, and revenue for developers of all sizes
growing.”
Unity Operate Solutions provided the majority of data included
in Unity’s Gaming Report. The portfolio of offerings includes
products that provide support for game developers at every stage of
the development and operations lifecycle, from server hosting,
multiplayer services, voice communications, monetization, and
player engagement. Specifically, data for the Operate Gaming report
was derived from the Unity Ads, deltaDNA, Multiplay, and Vivox
offerings. Additional data was also collected from surveys of game
developers to provide first-hand insights into changing development
needs.
For a free copy of Unity’s 2021 Gaming Report, please visit
https://create.unity3d.com/2021-game-report.
About Unity
Unity (NYSE: U) is the world’s leading platform for creating and
operating real-time 3D (RT3D) content. Creators, ranging from game
developers to artists, architects, automotive designers,
filmmakers, and others, use Unity to make their imaginations come
to life. Unity’s platform provides a comprehensive set of software
solutions to create, run and monetize interactive, real-time 2D and
3D content for mobile phones, tablets, PCs, consoles, and augmented
and virtual reality devices. The company’s 1,800+ person research
and development team keeps Unity at the forefront of development by
working alongside partners to ensure optimized support for the
latest releases and platforms. Apps developed by Unity creators
were downloaded more than five billion times per month in 2020. For
more information, please visit www.unity.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20210224005351/en/
Ryan M. Wallace Unity Communications ryan.wallace@unity3d.com +1
917-442-2305
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