Tyson Foods Names Melanie Boulden Chief Growth Officer
December 08 2022 - 10:00AM
Tyson Foods today announced Melanie Boulden as Executive Vice
President, Chief Growth Officer, effective February 6, 2023.
Boulden will report to President and Chief Executive Officer Donnie
King and will be responsible for all aspects of global brand
marketing to foster the growth of the company’s portfolio of brands
and products. In this newly created role, Boulden will join the
Enterprise Leadership Team and oversee functions including consumer
and corporate branding, innovation, R&D, communications, and
consumer insights and analytics.
“Melanie is an exceptional talent and a proven leader in growing
global household brand businesses. She has the creative,
operational, and financial experience to drive value creation
across Tyson Foods’ brand portfolio,” said Donnie King, Tyson Foods
President and Chief Executive Officer. “The introduction of the new
Chief Growth Officer role will allow Melanie to develop a
world-class center of excellence around brand marketing that will
be critical as Tyson Foods continues to focus on future
growth.”
Boulden brings more than two decades of food, packaged and
consumer goods marketing experience having cultivated high-profile
brands to drive growth and profitability. She most recently served
as Chief Marketing Officer (CMO) of Coca-Cola North America,
responsible for a multibillion-dollar portfolio consisting of more
than 20 brands including Coca-Cola®, Sprite®, smartwater® and
Minute Maid®. Prior to becoming CMO, she was President of the Still
Beverages Business Unit for Coca-Cola North America, leading the
water, sports drinks, tea and coffee businesses and was President
and General Manager of Venturing and Emerging Brands. Boulden also
served as Global Head of Marketing and Brand Management at Reebok
and has held marketing management roles at Crayola, Kraft Foods and
Henkel Consumer Goods. She holds a B.S. in English from Iowa State
University and an MBA with concentrations in marketing and finance
from The University of Iowa. In addition, she serves on the Board
of Directors of Adobe.
“As Tyson Foods continues on its strong growth trajectory as a
global food leader, I am pleased to be in a role where I will help
drive the long-term growth of the company’s broad portfolio of
products and iconic brands,” said Boulden. “I look forward to
becoming part of the outstanding leadership team in place at the
company, joining a community of world-class team members, and
delivering for its customers and consumers around the world.”
About Tyson Foods
Tyson Foods, Inc. (NYSE: TSN) is one of the world’s largest food
companies and a recognized leader in protein. Founded in 1935 by
John W. Tyson and grown under four generations of family
leadership, the Company has a broad portfolio of products and
brands like Tyson®, Jimmy Dean®, Hillshire Farm®, Ball Park®,
Wright®, Aidells®, ibp® and State Fair®. Headquartered in
Springdale, Arkansas, the Company had approximately 142,000 team
members on October 1, 2022. Through its Core Values, Tyson
Foods strives to operate with integrity, create value for its
shareholders, customers, communities and team members and serve as
a steward of the animals, land and environment entrusted to it.
Visit www.tysonfoods.com.
Media contact: Derek Burleson, 479-290-6466
Category: IR
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