Vacation ownership club partners with master
regenerative farmer to champion urban growing movement via
interactive workshops that support mitigating climate change and
food insecurity
Vacation club brand WorldMark by Wyndham® is launching Planting
Seeds, a pilot program that introduces guests staying at WorldMark
Portland Waterfront Park to the concept of urban permaculture
through interactive workshops and an on-site vertical demo garden.
Guests who participate in the free monthly workshop series will be
empowered to live more holistically and reduce waste by embracing
their surrounding ecosystems to grow their own food, at scale – no
matter where it is they call home.
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Guests who participate in the free
"Planting Seeds" monthly workshop series will be empowered to live
more holistically and reduce waste by embracing their surrounding
ecosystems to grow their own food, at scale – no matter where it is
they call home. (Photo: Business Wire)
To oversee its new Planting Seeds program, WorldMark enlisted
the expertise of master regenerative urban farmer Daniel Campbell,
owner and operator of Portland’s PDX Farm, who installed a demo
garden on the WorldMark Portland Waterfront Park outdoor patio.
Campbell will use the edible garden during his monthly workshop
series, and any food procured will be donated back to 14 local
families who are part of PDX Farm, a Community Supported
Agriculture (CSA) farm.
“Access to healthy, organic food doesn’t have to cost a fortune
– and, through the application of permaculture principles, it’s
probably a lot closer than you might think,” said Daniel Campbell,
WorldMark’s Urban Farming Educator. “Teaming up with WorldMark, I
look forward to teaching travelers how to follow nature’s lead and
use whatever space they have at home to grow their own food, just
like we’re doing on this resort patio in the heart of downtown
Portland.”
Resort guests who participate in Campbell’s free monthly
workshops will learn everything from the basics of soil health, to
DIY fruit pruning and pickling, to how to choose the right
vegetable species for your climate. Based on participant experience
levels, Campbell will also dive into expert topics to refine
existing home practices, such as:
- Nitrogen: All plants need nitrogen, some more than others, but
only certain plants make it. Learn the science behind these
“nitrogen fixer” plants and how they can boost your soil’s nitrogen
levels for a more robust urban garden.
- Biochar: A hot topic among agriculturalists and home gardeners,
biochar is one of the most effective ways to lock carbon into your
soil. Learn why people are flocking to this agricultural practice,
why it’s important for soil regeneration and how you can make it
yourself.
- Bee Hotel: You don’t need much land at all to create your very
own bee hotel on your back porch or in your garden. Learn the
basics of native bee keeping and why when we say, “Save the bees,”
we mean native bees.
In a recent survey conducted by WorldMark, nearly 80% of
American travelers report that sustainability is an important part
of their travel experience. Amplifying the growing interest in
reconnecting with nature in city settings, WorldMark’s Planting
Seeds project comes on the heels of the organization’s larger ESG
strategy and emphasizes the importance of local, organic
food-sourcing and creating new pathways for communities to access
healthy food from the Earth. Putting roots down in the city of
Portland, WorldMark’s goal is to expand this educational program to
other urban destinations across its portfolio of 20+
metropolitan-based properties in the future.
“Now more than ever before, travelers are seeking meaningful
vacation experiences that emphasize sustainable practices and
satiate their desire to learn something new,” said Annie Roberts,
SVP Club & Owner Services at WorldMark by Wyndham. “Our
Planting Seeds pilot program aims to do just that – taking steps to
plant seeds in the minds of our visitors, empowering them with the
knowledge and skills they need to create meaningful change in their
homes, communities and environment. The wisdom gained through
travel experiences like this, is the ultimate souvenir.”
Urban farming is on the rise around the world as governments and
residents look to promote nutritious diets, tackle environmental
challenges and transform industrial cities, according to the
Thomson Reuters Foundation. The UNEP (United Nations Environment
Programme) recently stated that farming-related methane is one of
the most crucial battles in the fight against climate change, and
while urban gardening may seem small scale, rooftop farms and
vertical gardens could prove crucial in fighting hunger in urban
areas, based on research led by Arizona State University (ASU) and
Google.
New reports of vegetable scarcity and soaring food prices (up 40
percent YoY) are increasing concerns regarding food insecurity. The
ASU/Google research team reported, “Urban farms could supply almost
the entire recommended consumption of vegetables for city dwellers,
while cutting food waste and reducing emissions from the
transportation of agricultural products…Urban agriculture may be
critical to survival or a necessary adaptation to changing
climate.”
Campbell added, “The U.S. has more urban area available than any
other country – 2 million hectares. Now is a crucial time to join
the urban growing movement for carbon capture, food security,
self-sustainability and global regeneration.”
WorldMark by Wyndham’s vacation club accommodations provide
adventure travelers with more time to enjoy the little moments
spent with loved ones. With comfortable suites featuring multiple
bedrooms and separate living areas, as well as fully equipped
kitchens in many locations, WorldMark resorts are the perfect
setting for families to recharge and reconnect in exciting
destinations, without sacrificing the comforts of home.
Travelers can book their WorldMark by Wyndham stay and learn
more about the Planting Seeds program at
WorldMarkByWyndham.com/plantingseeds.
Media Photos and B-Roll Package
Available Here
About WorldMark® by Wyndham
With WorldMark® by Wyndham, families can celebrate the moments
in-between point A and point B that turn ordinary trips into
lifelong memories. WorldMark by Wyndham lets travelers enjoy
spacious resort suites with the amenities of home, including fully
equipped kitchens, distinct living and dining areas, separate
bedrooms and a washer/dryer. WorldMark by Wyndham gives travelers
the time and the space to focus on what matters most — sharing
moments with the ones you love.
WorldMark by Wyndham operates under the Wyndham Destinations
umbrella as part of Travel + Leisure Co. (NYSE:TNL) and its
portfolio of travel businesses. As the world’s largest vacation
ownership and exchange business, the company features more than 245
resorts that offer a contemporary take on the timeshare model –
including vacation club brands Club Wyndham®, WorldMark® by
Wyndham, and Margaritaville Vacation Club® by Wyndham.
For more information, visit worldmarkbywyndham.com. Connect with
us on Twitter: @WorldMark; Facebook: @WorldMark; and Instagram:
@WorldMarkbyWyndham.
About Daniel Campbell, Master Regenerative Urban
Farmer
Attending Warren Wilson College ignited Daniel Campbell’s
passion to live his life as sustainably as possible. He has worked
on organic farms in Thailand and designed and managed a
permaculture farm on Bainbridge Island. He achieved his Masters of
Sustainability from Portland State University, as well as a
master’s degree in gardening from Oregon State University. Campbell
is certified in permaculture design by Tryon Creek Farm, and for
over a decade, he’s owned and operated a sustainable landscape
maintenance business, Neshamah’s Garden, which evolved into PDX
Farm. Today, PDX Farm operates as a Community Supported Agriculture
(CSA) farm; consisting of a community of individuals who pledge
support to a farm operation so that the farmland becomes, either
legally or spiritually, the community's farm, with the growers and
consumers providing mutual support and sharing the risks and
benefits. The farm currently serves approximately 14 families in
the Portland area.
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version on businesswire.com: https://www.businesswire.com/news/home/20230403005052/en/
Melissa Landy (407) 626-3830 Media@wyn.com
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