SYX Systemax Inc

TigerDirect Launches Protocall Technologies' Software-To-Go(R) for Real-Time Order Fulfillment COMMACK, N.Y., Oct. 21 /PRNewswire-FirstCall/ -- Protocall Technologies Incorporated (OTC:PCLI) (BULLETIN BOARD: PCLI) , innovators of on-demand digital content distribution, announced today that its patented SoftwareToGo(R) electronic software delivery system has been launched online by TigerDirect, Inc., a subsidiary of Systemax Inc. (NYSE:SYX), for same-day software order fulfillment for its Web-based retail store. SoftwareToGo is the engine behind the new online Software Solutions Center at http://www.tigerdirect.com/, giving the Top 25 Web retailer a real-time on-demand software production capability for more than 1200 titles from 250 software publishers. The system went online in September. By establishing an as-needed manufacturing capability for TigerDirect, SoftwareToGo enables the company to offer 24-hour shipment for software orders. From the TigerDirect Web site, orders are transmitted electronically to the SoftwareToGo production units, which produce the software CDs complete with original manufacturer's full-color packaging, certificate of authenticity and unique user ID. The orders are shipped same-day by Protocall Technologies directly to TigerDirect's customers. The SoftwareToGo system is prominently featured in TigerDirect's consumer catalogue as the power behind its Software Solutions Center. A wide assortment of software from the SoftwareToGo system is offered through the online center, and same-day shipping is available for orders received by 4:00 PM EDT. TigerDirect is a direct supplier to over 1 million computer users in North America. It is the first Web retailer to utilize Protocall's SoftwareToGo system to facilitate on-demand digital content production and fulfillment. TigerDirect also has plans to install SoftwareToGo terminals in its 5 retail outlet centers, allowing customers to select and produce CDs on demand. "SoftwareToGo gives us a total solution to a whole range of needs, including instantaneous order fulfillment, a wider product offering, and improved customer service," said Gilbert Fiorentino, CEO of TigerDirect. "It is a real-time digital content manufacturing system that has the potential to change the way we operate our whole software business." "Tiger Direct recognizes that just-in-time manufacturing is the future of digital content retailing," said Bruce Newman, President of Protocall Technologies and innovator of SoftwareToGo. "SoftwareToGo will effectively streamline and simplify their entire software inventory management and order fulfillment system in a way that will become the envy of the online software retailing industry." About Protocall Technologies Protocall Technologies Incorporated (OTC:PCLI) (BULLETIN BOARD: PCLI) (http://www.softwaretogo.com/) is the innovator of on-demand digital content distribution. Its flagship SoftwareToGo(R) electronic delivery system is the industry's standard for on-site production of brand name software CDs, for both traditional and Web retailers. Protocall provides retailers and software publishers with specialized systems programming, digital rights management and electronic merchandising services for front and back-end fulfillment operations. Market-leaders CompUSA and TigerDirect.com are both early adopters of the SoftwareToGo business model. About TigerDirect, Inc. TigerDirect, Inc., a subsidiary of Systemax Inc. (NYSE:SYX), is part of a family of branded e-commerce Web sites, direct mail catalogs, retail stores and relationship marketing selling name-brand PC hardware, related computer products and industrial products, to businesses in North America and Europe. Systemax is a Fortune 1000 company. Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the companies, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications that may arise could prevent the prompt implementation of any strategically significant plan(s) outlined above. The company cautions that these forward-looking statements are further qualified by other factors including, but not limited to, those set forth in current and periodic reports and other documents filed by Protocall Technologies with the U.S. Securities and Exchange Commission. Protocall Technologies undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. DATASOURCE: Protocall Technologies Incorporated CONTACT: Julie Gross Gelfand of HLD-Blankman Public Relations, +1-516-536-6811 or , for Protocall Technologies Incorporated Web site: http://www.tigerdirect.com/ http://www.softwaretogo.com/

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