SYX Systemax Inc

TigerDirect to Use Protocall Technologies' SoftwareToGo(R) for Software Fulfillment COMMACK, N.Y., Aug. 9 /PRNewswire-FirstCall/ -- Protocall Technologies Inc. (OTC:PCLI) (BULLETIN BOARD: PCLI) announced today that TigerDirect, Inc., a subsidiary of Systemax Inc. (NYSE:SYX), has signed an agreement to begin using Protocall's SoftwareToGo(R) electronic software delivery system to fulfill online software orders from http://www.tigerdirect.com/ and to produce software inventory for TigerDirect's retail outlets. SoftwareToGo will be integrated into TigerDirect's order fulfillment system beginning in the third quarter of 2004. TigerDirect is reported by HitWise as a Top 5 online computer and computer products retailer and serves as a direct supplier for over 2 million computer users in North America. The company is a subsidiary of Systemax Inc., a leading direct marketer and manufacturer of PC hardware, related computer products and industrial products, ranked as a Fortune 1000 company. TigerDirect.com is the first web retailer to utilize SoftwareToGo to facilitate online order fulfillment. This will allow Tiger to offer its customers a vastly expanded selection of software titles and same day fulfillment for their software orders. The SoftwareToGo system will also be deployed at TigerDirect's retail outlets -- starting with its store at the Mall of Americas in Miami. SoftwareToGo will provide TigerDirect with real-time on-demand software production capability as well as a dramatically expanded library of software titles that TigerDirect can offer to its online customers. Over 1200 titles from more than 250 software publishers, including 6 of the top 10, are currently available in the system. Additional licenses will be added to accommodate TigerDirect's order flow, which is among the most active in the industry. "Being able to have 'virtual inventory' is a great advantage," said Gilbert Fiorentino, CEO of TigerDirect. "No stock is required with the SoftwareToGo system. We can offer over a thousand selections, always in stock, and don't have to take up warehouse space, purchasing time placing orders, or other company assets to maintain inventory. It's a revolutionary new way to service our customers." From the TigerDirect web site, orders will be transmitted electronically to the SoftwareToGo production units, which will then produce the software CD and packaging insert for mailing to the customer with the rest of the order. Each title will provide a CD-based manual and other user materials, and the CD case will also have a license ID for use in registration of the software. Longer term, TigerDirect plans to install a SoftwareToGo self-automated unit in each of its retail store locations. In retail, customers will be able to browse all available titles interactively and order software from a convenience kiosk and pickup at the checkout counter. "In retail, we will be able to offer in excess of 1000 titles in 4-square feet of selling space. Traditionally, boxed software sales would require 16-32 feet of shelf space to offer only a fraction of the titles we will now be able to make available to our shoppers. This is a great space-saver and provides more options to the consumer," Fiorentino said. "TigerDirect is known as one of the top computer retailers in North America. SoftwareToGo will effectively streamline and simplify the company's entire software inventory management and order fulfillment system in a way that will become the envy of the software retailing industry," said Bruce Newman, president of Protocall Technologies and innovator of SoftwareToGo. About Protocall Technologies Protocall Technologies Incorporated (OTC:PCLI) (BULLETIN BOARD: PCLI) (http://www.softwaretogo.com/) develops electronic software delivery systems for store and web retailers. The company provides specialized programming, digital rights management, and electronic merchandising services to its retail customers and software vendors. About TigerDirect, Inc. TigerDirect, Inc., a subsidiary of Systemax Inc. (NYSE:SYX), is part of a family of branded e-commerce web sites, direct mail catalogs, retail stores and relationship marketing to sell name-brand PC hardware, related computer products and industrial products, to businesses in North America and Europe. Systemax is a Fortune 1000 company. Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the companies, are forward- looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements. Technical complications that may arise could prevent the prompt implementation of any strategically significant plan(s) outlined above. The company cautions that these forward-looking statements are further qualified by other factors including, but not limited to, those set forth in current and periodic reports and other documents filed by Protocall Technologies with the U.S. Securities and Exchange Commission. Protocall Technologies undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise. DATASOURCE: Protocall Technologies Inc. CONTACT: Press - Julie Gross Gelfand of HLD-Blankman Public Relations, +1-516-536-6811, ; Investor - Malcolm McGuire of CCRI Corporation, 1-800-828-0406, , both for Protocall Technologies Inc. Web site: http://www.softwaretogo.com/

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