Skechers USA Ltd., a subsidiary of Skechers USA, Inc., today
announced that the Company has been recognized as Women’s Footwear
Brand of the Year at the Drapers Footwear Awards 2020 for a repeat
win after taking home the same award in 2019. According to Drapers,
Skechers was honoured because it has become one of the biggest and
most well-known women’s brands in the industry—adding that Skechers
knows its consumer, what she wants, how to talk to her, and who
influences her.
“Drapers reaches our target buying audience, so to be associated
with the Footwear Awards and Drapers brand is essential. It’s the
quality reference in the marketplace,” said Peter Youell, managing
director, Skechers UK and Ireland. “For Skechers to be recognized
and win the Women’s Brand of the Year award is a tremendous honour
and true testament to our incredible product range, as well as our
outstanding marketing and consumer reach. We are delighted to
accept this award within the Women’s category for the second year
in a row.”
“2019 was an exceptional year for Skechers’ women’s
business—from both a sales and design standpoint. The same was
ringing true in 2020 until the COVID-19 pandemic hit,” added Marvin
Bernstein, managing partner of Skechers S.à.r.l. “But in true
Skechers fashion, we acted and reacted, including strengthening our
ecommerce business. In 2020, we have experienced triple-digit
growth in our UK and European online businesses driven by our
women’s footwear. Consumers trust Skechers and know we deliver on
comfort, quality and style—all needed during this challenging
year.”
Considering the unusual buying season in the wake of a global
pandemic, Drapers launched a week-long celebration of all-things
footwear named Footwear Futures, which concluded in a virtual
Drapers Footwear Awards 2020 ceremony on 6 August.
Drapers Magazine is the market-leading title offering
unparalleled access to the UK fashion market. The Drapers Footwear
Awards acknowledge outstanding performance and innovation among
retailers, brands and individuals in this fast-paced industry, and
Skechers won over a strong competitive field against notable
brands. In 2019, Skechers was recognized by Drapers as Women’s
Brand of the Year as well as Children’s Brand of the Year at the
Footwear Industry Awards.
Celebrity product endorsees for Skechers' collections includes
legendary athletes like Jamie Redknapp, Tony Romo, Clayton Kershaw,
Sugar Ray Leonard and Howie Long; elite runners Meb Keflezighi and
Ed Cheserek; and pro golfers Colin Montgomerie, Matt Kuchar, Brooke
Henderson and Billy Andrade.
About SKECHERS USA, Inc.
Based in Manhattan Beach, California, Skechers (NYSE: SKX)
designs, develops and markets a diverse range of lifestyle and
performance footwear, apparel and accessories for men, women and
children. The Company’s collections are available in the United
States and over 170 countries and territories via department and
specialty stores, and direct to consumers through 3,615 Company-
and third-party-owned retail stores and e-commerce websites. The
Company manages its international business through a network of
global distributors, joint venture partners in Asia, Israel and
Mexico, and wholly-owned subsidiaries in Canada, Japan, India,
Europe and Latin America. For more information, please visit
about.skechers.com and follow us on Facebook, Instagram, Twitter,
and TikTok.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of Section 27A of the
Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. These forward-looking
statements include, without limitation, Skechers’ future domestic
and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include the disruption of business and
operations due to the COVID-19 pandemic; international economic,
political and market conditions including the challenging consumer
retail markets in the United States; sustaining, managing and
forecasting costs and proper inventory levels; losing any
significant customers; decreased demand by industry retailers and
cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand
image and intense competition among sellers of footwear for
consumers, especially in the highly competitive performance
footwear market; anticipating, identifying, interpreting or
forecasting changes in fashion trends, consumer demand for the
products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling
seasons; and other factors referenced or incorporated by reference
in Skechers’ annual report on Form 10-K for the year ended December
31, 2019 and its quarterly report on Form 10-Q for the three months
ended June 30, 2020. More specifically, the COVID-19 pandemic has
had and is currently having a significant impact on Skechers’
business, financial conditions, cash flow and results of
operations. Forward-looking statements with respect to the COVID-19
pandemic include, without limitation, Skechers’ plans in response
to this pandemic. At this time, there is significant uncertainty
about the COVID-19 pandemic, including without limitation, (i) the
duration and extent of the impact of the pandemic, (ii)
governmental responses to the pandemic, including how such
responses could impact Skechers’ business and operations, as well
as the operations of its factories and other business partners,
(iii) the effectiveness of Skechers’ actions taken in response to
these risks, and (iv) Skechers’ ability to effectively and timely
adjust its plans in response to the rapidly changing retail and
economic environment. Taking these and other risk factors
associated with the COVID-19 pandemic into consideration, the
dynamic nature of these circumstances means that what is stated in
this press release could change at any time, and as a result,
actual results could differ materially from those contemplated by
such forward-looking statements. The risks included here are not
exhaustive. Skechers operates in a very competitive and rapidly
changing environment. New risks emerge from time to time and we
cannot predict all such risk factors, nor can we assess the impact
of all such risk factors on our business or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
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Petra Kereem Skechers USA Ltd. petra.kereem@skechers.com (0)
1707 655 955
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