Six Flags Launches Year Two of National Ad Campaign Featuring Mr. Six
March 24 2005 - 8:00AM
PR Newswire (US)
Six Flags Launches Year Two of National Ad Campaign Featuring Mr.
Six The Be-Spectacled, Dancing, Nationwide Phenomenon Is Back - New
TV Spot Reveals His Winter Home OKLAHOMA CITY, March 24
/PRNewswire-FirstCall/ -- In 2004 Six Flags (NYSE:PKS) launched its
first national ad campaign in seven years. The spots featured an
exuberant, be-spectacled character who quickly became a nationwide
phenomenon as he danced his way across the country inviting
families to escape their overscheduled, hectic lives and enjoy a
day of playtime at Six Flags. In 2005 Mr. Six is back and as spry
as ever. The new national spots unveil where Mr. Six spent the
winter and show him working to get the company's theme parks ready
for a new season of ultimate fun. To view the Multimedia News
Release, go to: http://www.prnewswire.com/mnr/sixflags/21387 The
national spot, internally called "Retirement Home," opens with a
sunny shot outside Shady Oaks retirement home. As the home's
resident nurse flings open the curtains to welcome the nice weather
that has finally arrived, viewers see their favorite, bald senior
citizen begin preparations for this year's first visit to Six
Flags. He dons his favorite tuxedo, cranks up his well-known bus
and heads to Six Flags where he immediately gets to work preparing
the park for "opening day." The camera catches Mr. Six oiling front
gate turnstiles, buffing a roller coaster, washing windows,
trimming hedges and blowing leaves -- all in anticipation of
welcoming excited theme park guests. As the lights come on
throughout the park, Six Flags' Ambassador of Fun "flips the
switch" on the theme park company's biggest year ever just as his
signature music, "We Like to Party" begins to play. "The buzz
generated by the Mr. Six campaign launch has been phenomenal," said
Hank Salemi, Six Flags' senior vice president of marketing. "The
ads scored #1 in likeability in Ad Age's 2004 Quarterly survey and
hit number two in favorability and effectiveness in USA Today's
Year-End Ad Tracks consumer poll. Our guests love him so we had to
bring him back!" Regional spots featuring Mr. Six will also run in
Six Flags markets around the country to coincide with each park's
opening schedule. Numerous park-specific spots will highlight Six
Flags' record-setting introduction of new rides, attractions and
live shows set to open in 2005. With 19 of Six Flags' 30 properties
opening major new attractions this year, the chain of theme and
water parks really is getting ready for its biggest year ever. As
the national commercial's voice-over states, "there's a new level
of excitement throughout the park" including not only great new
thrills but a "100% commitment to making your day (at Six Flags)
great." The new excitement is headlined by the tallest, fastest
roller coaster on Earth opening at Six Flags Great Adventure in New
Jersey, the world's largest interactive waterplay structure at the
new Six Flags Hurricane Harbor just outside Chicago, and Northern
California's first dolphin touch and feeding pool at Six Flags
Marine World. Every Six Flags park is celebrating the new season
with a renewed commitment to improving guest experience that
includes park specific initiatives ranging from improved employee
recruitment and guest service training, including a mobile Playtime
Patrol that will seek out guests to make sure they are having a
great day, to more live entertainment and improved ride times. Fans
of Mr. Six can see the "Retirement Home" spots, which air
nationally this week, on their television set or by visiting
http://www.sixflags.com/ .
http://www.prnewswire.com/mnr/sixflags/21387DATASOURCE: Six Flags,
Inc. CONTACT: Deborah Nauser, Vice President, Corporate Public
Relations of Six Flags, Inc., +1-405-475-2500, ext. 288 Web site:
http://www.sixflags.com/
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