Shaw Media Specialty Channels Cap Off 2011 With Strong Finish
January 23 2012 - 1:30PM
PR Newswire (Canada)
Broadcaster Continues to Lead Industry Growth Home of the Most Top
20 Non-Sport Specialty Shows For photography, please visit:
www.shawmediatv.ca TORONTO, Jan. 23, 2012 /CNW/ - Shaw Media rang
in the New Year on a high, celebrating a successful fall 2011
across its specialty services and outpacing the competition with
impressive 4% growth amongst key A25-54 and W25-54 demographics*.
With final numbers now confirmed it's clear that more viewers
continued to turn to Shaw Media's specialty channels for top notch
programming, with 13 of 18 channels recording year over year growth
this past fall. With 10% growth over last year, HGTV achieved the
highest rate of growth against all top 10 specialty channels for
W25-54. Meanwhile, during the week of December 26, History
Television, the number one entertainment specialty channel, and
Showcase achieved their highest average weekly audiences on record
(V2+ and A25-54).** Similar strength was seen across the rest of
the services as Shaw Media dominated the top 10 digital channel
ranker with seven of the top 10 channels among A25-54 and six of
the top 10 for W25-54***. National Geographic and Action held
strong in the number one and two slots as the top ranked digital
channels for A25-54, and National Geographic continues to be the
only digital channel to sit in the top 20 across all specialty
channels for multiple demos. "Shaw Media's steadfast commitment to
bringing Canadians the most riveting content across our specialty
channels has resulted in exciting success and growth in 2011," says
Barbara Williams, SVP, Content, Shaw Media. "We've established a
strong reputation within the television landscape and focus to
maintain our stride as we enter a new year." The broadcaster's
highly sought-after content accounted for the highest number of top
performing shows with a jaw-dropping 10 of the top 20 non-sport
specialty shows among A25-54. History Television had an unstoppable
season with Pawn Stars, American Pickers, Ice Road Truckers, Swamp
People and American Restoration taking four of the top 10 and eight
of the top 20 show spots for A25-54 and five of the top 20 among
W25-54. Showcase's original runaway hit Lost Girl was the second
most watched specialty serial drama for A25-54 and W25-54. Food
Network's exciting new season of Next Iron Chef, was a top 10 show
for W25-54 and top 20 for A25-54. About Shaw Communications Inc.
Shaw Communications Inc. is a diversified communications and media
company, providing consumers with broadband cable television,
High-Speed Internet, Home Phone, telecommunications services
(through Shaw Business), satellite direct-to-home services (through
Shaw Direct) and engaging programming content (through Shaw Media).
Shaw serves 3.4 million customers, through a reliable and extensive
fibre network. Shaw Media operates one of the largest conventional
television networks in Canada, Global Television, and 18 specialty
networks including HGTV Canada, Food Network Canada, History
Television and Showcase. Shaw is traded on the Toronto and New York
stock exchanges and is included in the S&P/TSX 60 Index . For
more information about Shaw, please visit www.shaw.ca. Source *:
BBM Canada PPM data Total Canada 8/30/10-1/2/11; 8/30/11 - 1/2/12
(Competitor rate of growth over F'10: Bell Media, -3%; Rogers,+3%;
Corus, -7% ) Source **: 8/28/06-8/30/09 BBM-Nielsen Meter data
8/31/09-1/1/12 BBM Canada PPM data Total Canada, M-Su, 2a-2a Source
*** and remainder: BBM Canada PPM data Total Canada 8/30/11 -
1/2/12 Shaw Media CONTACT: For media inquiries, please
contact:Jaclyn Atwood-PowellPublicity Manager, Lifestyle Channels,
Shaw Media416-966-7293Jaclyn.atwood@shawmedia.ca
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